Liquid Capital’s July Roundup: Here’s what we’re reading this month.
As markets across the world begin opening up and we start emerging from pandemic restrictions, business leaders are looking for ways to remain competitive, increase sales and manage organizational changes. From sales to leadership to change management — if business leaders want to thrive in the post-COVID period they must stay on top of how things have changed.
This month, we’re sharing some of our favourite articles that can help business leaders navigate their next steps.
Every salesperson knows that building strong relationships is essential for success, but they also know that relationships don’t always equate to sales. Just because someone ‘likes’ you doesn’t necessarily mean they’ll buy your product or service.
With the pandemic, it has become even more difficult to turn relationships into sales. There’s more competition for smaller sales, and in-person meetings have been replaced with virtual ones. This can make it harder to have meaningful connections, so business professionals need to be more efficient, targeted and focused.
If you want to build relationships that turn into sales in the COVID-19 recovery market, there are tactics that you can use to increase your chances of success. Provide value to your prospects and clients by really getting to know and understand them. Focus on cultivating dialogue and stay positive, optimistic, persistent and courageous.
Many organizations have had to pivot or make changes to their operations over the past year and a half. This impacts employees, too. Undoubtedly, two of the biggest factors for how workers will react include the organizational culture of the company and leadership behaviours.
So how can leaders support a positive experience for their employees during times of transformation? A new study looks at how ‘authentic leadership’ can make a big difference, along with the four areas they should focus on (self-awareness, moral perspective, transparency and balanced processing).