“In the Relationship Economy, the primary currency is made up of the connections and trust among customers, employees, and vendors who create significantly more value in what we sell. These relationships and connections help make price irrelevant. It is about building a culture that recognizes the importance of each individual and of making everyone a part of a community that is working toward something bigger — a community that makes them feel cared for.”

— John R. DiJulius III The Relationship Economy: Building Stronger Customer Connections in the Digital Age