Built for Banks – Grow Market Share and Strengthen Your Client Relationships
Banking and alternative financing make an attractive pair.
The Liquid Capital Bank Alliance Program offers banks an alternative to the word ‘no’, allowing them to attract prospects and retain existing clients through a customized alternative financing partnership.
In today’s highly-competitive, low-interest landscape, being seen as ‘the bank that cares’ can go a long way towards differentiating your financial institution – and earning the long-term loyalty of commercial banking customers.
That said, developing this type of longstanding relationship with customers that easily qualify for traditional banking products can be challenging – particularly because competition for these accounts is fierce. Fintechs are taking an increasingly big bite out of the market, appealing to customers with cutting-edge products and technologies not always available to banks. At the same time, lending rates remain relatively low while cost pressures rise, making it difficult to maintain margins as banks’ traditional market share shrinks.
That’s why Liquid Capital offers a solution to help you tap into an under-served market: businesses that don’t yet meet your eligibility requirements – such as companies with limited operating history, companies whose current financial ratios fall short of underwriting standards and existing clients with maximized bank facilities or who are out-of-formula.
We take the idea of partnership seriously.
The Liquid Capital Bank Alliance Program is designed to help financial institutions grow their market share by giving them the ability to provide their customers with a wide range of financing solutions and services. However, rather than just supplying you with a menu of services, we take the time to understand your organization’s needs, culture, aspirations and competitive landscape. That way, we can work together to devise a customized approach designed to help you attract and retain a new niche of commercial customers that may have otherwise been turned away.
We achieve this by offering a range of solutions designed to bridge non-traditional clients into a traditional banking relationship. These include:
A/R Factoring
Customers receive immediate financing by selling their credit-worthy B2B invoices. Our unique business model provides a strategic approach of addressing their specific needs.
PO Financing
Customers can buy pre-sold product quickly based on the quality of their POs—without drawing on their bank line of credit.
Asset Based Lending
Customers receive increased credit availability and business flexibility through customized loans secured by accounts receivable, inventory, equipment and real estate.
Credit Insurance
Customers can insure debtor payments in case of insolvency or protracted receipt of payment.
Community bank partnerships that count
“Liquid Capital has been an excellent resource to our staff, clients and prospects at Cornerstone National Bank & Trust Company. For at least the last 15 years and continuing now, they provide annual ongoing education to our business banking colleagues regarding alternative funding solutions and resources available to our marketplace. Fortunately, Cornerstone has many examples where Liquid Capital has been instrumental to our staff and client base.
Our Liquid Capital Principal’s professional and caring approach is a great extension of the quality of service we expect from our team and anyone we introduce to our clients. We are very proud of the Cornerstone relationships Liquid Capital has supported and guided through the years.”
– Jeffrey T. Boundy, President & CEO, Cornerstone National Bank & Trust Company
The Liquid Capital Bank Alliance Program offers a range of benefits.
Market familiarity
Having worked with commercial lender referral partners for many years, we know what it takes to transform an ineligible business into a lifelong customer.
Personalized service
A Liquid Capital Principal will become your personal relationship manager, communicating with you on an ongoing basis, while providing customers with personalized service on your behalf. This ensures a frictionless experience for your customer that is built around your bank’s process, values, and preferences.
Customized offerings
With programs designed specifically with your bank in mind, you know they’ll always be built around your – and your customers’ – needs and interests.
Marketing support
We’ll provide you with customer-facing materials that align to your brand guidelines – whether you’re looking for physical brochures, content for your website or social media updates.
Training support
We’ll bring your staff up to speed with online and on-site training sessions that focus on the details of how our services work and how they’ll benefit your customers.
Transaction participation
Your level of involvement is up to you. If you’d like to participate in financing customer transactions, we’d be happy to include you in the process.
Fee income
Whether you simply refer a client to us, or work with us on a transaction, we will compensate you for your efforts (subject to negotiations and legal guidelines).
Customer satisfaction
Customers never forget the bank that offered a helping hand when they needed it most. By directing your potential customers toward alternative financing, you’ll be throwing them a life line—and earning their loyalty for years to come.
A trusted partner to banks
“I recently referred a file to Liquid Capital and I was very pleased with the outcome. They were efficient, offered the client the right financial solutions and made the client feel comfortable.
They kept the bank informed throughout the whole process and did not waste any time.
Liquid Capital demonstrated flexibility, professionalism and expertise. Our experience with them has surpassed our expectations and we look forward to working with them further in the future.”
– Tanya De Capua, CIBC
Liquid Capital has deployed more than $3 Billion of working capital across North America, and was recently named as the exclusive, preferred alternative business funding vendor for the Illinois Bankers Association (IBA). We work with banks across North America.
Liquid Capital’s Bank Alliance Program – a strategy for success
- Attract new customers (currently not bankable) with financing alternatives
- Retain current customers by fulfilling their financing needs
- Compete effectively with a complete array of financing options
- Enhance the bank’s image and brand
- Gain market share
- Convert turn-downs into customers and transition into traditional lending
- Transition customers out of the bank in a professional manner
- Capture additional revenue streams
- Custom designed program
- Marketing and training support
- Work with an experienced, relationship-oriented business partner versus a vendor
Accreditations
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