Entries by Cathy Cain-Blank

Turbo charge your email marketing with these best practices

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Part 2 of the “Do-it-Right Email Marketing” series. (Read Part 1 here.) Your email marketing program has just launched, and your first campaign has shown some exciting results. Firstly, it enticed two former customers to reach out and restart a conversation. Several current customers and colleagues also sent you a note to say ‘nice job.’ […]

4 Steps to Launch Your Company’s New Email Marketing Program

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Part 1 of the “Do-it-Right Email Marketing” series. Do you have customers who might benefit from hearing from you more often? Inactive customers you’d love to try to re-engage? Prospects who ignore your phone calls? If so, it’s probably time to launch a new email marketing program. According to the Email Statistics Report from The […]