Publications par Sarah Schoepfer

Turn your sales team into relationship-building rockstars!

Give your sales team a winning advantage by boosting their relationship-building skills in the Relationship Economy.   Not long ago, things like price, convenience and savings would drive customer preferences. But as we’ve moved towards the Relationship Economy, consumers are increasingly prioritizing customer service, brand loyalty and personalization.   “In a Relationship Economy, the primary […]

5 ways beyond pay to support employees as they return to the workplace

Encourage even the most reluctant employees to return to the workplace with these non-monetary compensation ideas. Whether people are fully or partially returning to the workplace, company leaders and people managers are challenged to create a safe workplace that supports employees’ job performance and personal wellbeing.  Employees who have become accustomed to remote work may […]

4 tips to turn customers into advocates

Part 3 of the “Business Relationships Series”: Why entrepreneurs should focus on ways to turn customers into advocates. It’s no longer enough to connect with a prospect just at the time they’re ready to make a purchase. Modern customers are now trained to do their research before making a purchase. And technology has made it […]

How leaders can navigate these market recovery trends

Liquid Capital’s Fall Roundup: As the economy begins to stabilize, how can you successfully navigate the market recovery? This year, there has been a substantial shift in the ways that customers and employees engage with companies. For many entrepreneurs and business owners, much time will be spent navigating current market recovery trends. From finding enough […]