5 tips for accelerating business growth

Accelerating business growth doesn’t need to remain out of reach. With these top tips, you or your clients can get the boost needed to reach the next level. 

tips for accelerating business growth

As the world rapidly changes, customer behavior is influenced by and can lead to new expectations placed on your business. If you can meet those expectations (maybe even before the customer starts searching), you’ll beat your competition to the punch.

Satisfying this consumer desire is the name of the game. Today’s customer wants a personalized experience instead of irrelevant ads and offers. They want products and services designed specifically for them. Fortunately, companies can create personalized experiences through effective targeting and audience segmentation. 

Here are some ways to keep things personal and start accelerating business growth:

Stay in touch…with the times

Customers will continue to change as the world changes, and staying out-of-touch with reality can deteriorate your market share over time.

Just as Kodak refused to adapt to digital photography, not wanting to take a short-term hit in exchange for long-term sustainability, today’s businesses will also fail if they refuse to adapt.

Trends will force change in every industry, so your organization will need to stay up-to-date with the latest innovations and customer demands. Look for these trends in industry publications, research reports and competitive activities — then adjust your strategy as needed.

If your business needs extra funds to hire people, run new campaigns, increase manufacturing levels, change inventory or perform other essential functions to adjust, your cash flow will be critical. Leaders and CFOs will need to keep an eye on this working capital and ensure they have enough ready to make those changes.

accelerating business growth

Create systems

Internal systems can improve any part of your business. For example, you can increase employee productivity with time tracking and project management tools, just as you can improve profits with suitable financial systems in place.

Establish workflows for your team and ask them for suggestions. Everyone in the organization should have valuable input, since even some front-line workers know more about the day-to-day operations than executives who might be more focused on higher-level strategy. These employees can tell you about glaring problems and present systems or ideas to tackle issues.

Systems ensure operations run smoother in your business so that everyone knows when to perform specific tasks and how to do them. This synergy will lead to strong teams.

Analyze customer data to fuel business growth 

Customers remain the focal point of accelerating business growth, and data helps us track how they engage with our brands and offers. It’s no wonder every scaling business analyzes data to make better decisions.

You can analyze traffic growth and trends, but nothing beats customer data. Check your conversion rates across ads, landing pages and other assets.

An opt-in page with a 20% conversion rate does more for your business than one with just 10%, since you’ll be building more business contacts and a larger funnel of opportunity. If the data tells you to spend more time promoting the most successful page, then do it. The data is almost always right.

Overall, providing customers with more of what they want will make them loyal and lead to higher conversion rates.

customer data to fuel business growth

Study your competition

Your competitors also want to grow, and they will implement strategies they believe will lead to more growth.

Since your growth initiatives will have some overlap with competitors, learn from what they’re doing. For example, you might both use Facebook Ads or actively seek out specific skills, but each business has its differences and you can stand out compared to the other companies in your market.

Look for nuances in your competitor’s strategies that differ from yours, which can reveal new opportunities to gain attention from your target market. For example, a top competitor may focus their efforts on large events. Similarly, but different, you can experiment with smaller local events and gain traction in that more niche market, not saturated by a flood of competition.

Your competition also provides many business growth ideas. Subscribe to their email lists and follow them on social media. See how they interact with their audiences and which strategies they use often.

Is a competitor running their 10th giveaway of the year? That level of consistency means giveaways work for your competitor.

You can also abandon strategies that your competitors leave alone. Learn from their mistakes, so you avoid them for your company. Or fine-tune your approach to improve upon things that didn’t quite work in the past.

Double down on social media

While billions of people use social media to interact with their friends and brands, exploring clever hacks, fun videos and finding great product recommendations, most social networks don’t lead to direct sales. After all, few followers will see your Instagram post and feel compelled to immediately buy your product. 

For many brands, social media is about establishing a presence, gaining awareness, earning valuable touchpoints with your audience and growing credibility. Social media’s primary role isn’t to get direct sales. Instead, its purpose is building trust. People buy from you after they gain trust in your brand. 

A social media strategy helps you build relationships and show up more often, so the more often they see your brand, the more they recognize it and feel compelled to learn more.

Companies seeking rapid growth should double down on their social media efforts. Marketers should review data to determine the most engaging posts, which in turn will help businesses produce content that generates high engagement.

However, instead of becoming active on every social network, you should focus on your strengths, and let the data reveal the truth. The data may suggest you get most of your business from LinkedIn instead of Twitter, in which case you might consider doubling down on your LinkedIn model.

Remember, you don’t have to create an account for every social network. Focus on your top platforms and optimize them for better results.


Get your copy of The beginner’s guide to sales prospecting in the relationship economy




Ready to take your business to the next level?

Rapid business growth takes time to build and maintain, and you’ll need enough working capital to fund your company’s initiatives. Luckily, there’s a smart funding solution for businesses feeling strapped for cash.

Some businesses get extra proceeds through invoice factoring, which helps you collect the majority of the invoice amount right away, giving you more predictability in your cash flow. Instead of waiting a few months for the customer to finally pay the invoice, your invoice factoring partner provides the majority of the funds up front, then will work to collect payment at the agreed upon terms. That frees you up to move forward in your business.

Liquid Capital is your trusted invoice factoring partner. We’ll provide the funds so you don’t have to wait months for customers to pay up. Learn about our invoice factoring services today.


Up next: 4 ways to invest in people for rapid business growth

4 ways to invest in people for rapid business growth

Expanding your business creates new opportunities to invest in the right people to support rapid growth. Learn where to focus your efforts.

invest in people for business growth

You can help more customers, increase sales revenues and improve people’s lives when you invest in the right team members. It can also escalate into more rapid business growth and help you zoom past your income goals — since your people will be invested in the success of your business.

After all, as a business owner, you don’t want to settle for mediocrity. You want to grow not because you have to, but because you desire to move forward. That’s what makes every entrepreneurial-minded person special.

And for those who aren’t running a business directly, but working with business owners every day as your clients, colleagues, vendors and partners, you likely also want to see them achieve their growth goals.

Here are four ways that you and those around you can help build your business and support rapid scaling efforts:

1. Build new relationships 

Relationships introduce you to new opportunities and should be a top priority for business owners. Everyone knows a group of people you don’t — which is why business networking can help you find partners who will stick with you for years.

New relationships also make it easier to hire great talent and can snowball into expansive networks over time. When you post a job opening, for example, some colleagues will share referrals for people they think can help scale your operations.

Accelerate your networking further by participating in local events, social media groups and other places where both top talent and your customers gather.

2. Hire the right people

Successfully scaling a business depends on a wider team. As you likely know, executives can only achieve so much on their own. Savvy business owners hire people to help with specific responsibilities that support growth, but you must do so carefully.

Hiring the wrong people can actually slow down production and have a negative consequence on your most trustworthy employees. Their lack of productivity can frustrate hard workers and turn them into babysitters.

Keep in mind that businesses only benefit from great hires by retaining top talent. Hardworking employees help your business grow and you should do what you can to keep them. 

Further, many people are dropping out of the workforce during the Great Resignation. Woo your top talents, so they stick around for the long-term. Give them a great workplace with some perks such as….to compete with other top employers. 

When it comes to employee referrals, consider the referrer before accepting a new candidate, and understand how they know each other, the history of their experience and how that matches your organization. While you’ll naturally assess every referral as part of your hiring process, keep in mind that hardworking people often recommend other hardworking people — and the same principle holds for unproductive workers. 

3. Invest in yourself 

During rapid growth mode, business owners invest in their companies. They hire more people, buy new equipment and purchase other assets. You can also invest in education to learn more about your industry trends, new technology and other innovations to keep current.

Investing in yourself stretches to areas outside of your business. For example, exercise increases productivity and happiness, and some business owners that understand these benefits will even hire personal trainers to help keep them on schedule.

Improving yourself puts you in a better position to improve your company.

4. Host events in your area 

Events bring people together, and when you’re the host, it puts your brand in the spotlight and offers benefits such as: 

  • Company executives can present new products and gather customer feedback in real-time. 
  • Your team can chat with colleagues and peers in other companies to learn about the latest and greatest in the industry. 
  • You get to talk with customers face-to-face and understand their pain points. 

These touchpoints build trust, provide insights and strengthen your credibility.

When people in the community hear about your event, they will hopefully also spread the word and tell their business acquaintances, growing your company’s local footprint. 

Some business owners do several pop-up events across multiple cities, then analyze results from each event to decide which cities to revisit next year. With each new event you host, that reach should expand. This is particularly beneficial when you do business across a wider territory, or if you have multiple offices or salespeople spread out remotely.

Businesses can also scale their impact with virtual events. Since these events don’t have the full in-person experience and location isn’t an issue, they can attract attendees who are short on time, budget for travel, or who are located further away.

You can also book more speakers for a virtual event. It costs them less to speak at the event, and some may even consider waiving their fee for the chance to promote their own company. In some cases, speakers may treat virtual stages like podcast appearances, so it’s a win-win.


Expand your cash flow to reach the next level 

Rapid business growth doesn’t always mean you’ll earn higher margins, especially when sacrificing profits for development. 

You may actually choose to reduce profit in the short term to achieve growth goals. For example, spending money on Google Ads can significantly cut into current earnings, but if it leads to prospects discovering your business and eventually becoming a customer, that long-term plan can pay off.  While an advertising budget often represents a healthy trade-off of expenses vs. ROI, there are other expenses that can be more problematic to a healthy level of ongoing working capital.

Review your business and look for opportunities to improve your cash flow. Keep a list of expenses and trim them down when necessary. Assess the ongoing sustainability of the financials, as unprofitable companies don’t stay in business for long.

When comparing year-over-year profit margins, you will then see the trajectory of your cash flow over time. Higher or stable profit margins combined with expansion indicate a healthy business. If your cash flow isn’t at the right level, get ahead of the problem as quickly as possible.


One funding solution that can provide the working capital for your growing needs is invoice factoring. For businesses who don’t qualify for traditional financing, or need to complement their current financing, this solution has proven to be helpful for many businesses.

Read some of our Success Stories:

Global Aviation invoice factoring

Global Aviation: Above and Beyond

Rayzor Edge Tree Services invoice factoring

Rayzor Edge: Clearing the way for reliable cash flow

Best Broadcast boosts sales with invoice factoring

Best Broadcast: AV company booms by adding invoice factoring

cash conversion cycle

How to determine your company’s “cash conversion cycle”

Part 1 in the Cash Cycle series: Learn the basics of a “cash conversion cycle” and how you can use it to your company’s advantage. 

cash conversion cycle

Reaching success and growth in business requires a healthy cash flow. This allows your business to be prepared for the unexpected challenges and growth opportunities that will come your way. For example, if you buy and sell inventory on account, it’s critical that you know how long it takes to turn that inventory into cash.

As a business owner, you want to make sure you have the money you need when you need it, and the very last thing you want to experience is cash flow issues that restrict business operations. 

Understanding your cash conversion cycle (CCC) is key to ensuring you’re on top of your company’s working capital.

Know your company’s cash conversion cycle  

cash conversion cycle

Your company’s cash conversion cycle (CCC) tells you how many days it takes to turn your inventory purchases into cash. It’s a cycle that is all too familiar: you acquire inventory from a supplier, store that inventory, sell it to a customer on account, pay your suppliers and collect on your invoices — thus getting paid and putting cash back into the company.

The CCC is an important financial indicator of your company’s cash flow. It shows your ability to maintain highly liquid assets and is a metric that lenders and other finance providers will use to assess your potential risk level.


Follow all six steps to becoming «lender friendly» and get prepared to access funding from any lender.

Access the complete eBook.


It’s not magic, it’s just math

You don’t need to be a magician to unlock the power of the CCC formula for your business. All you need are three figures to complete the basic CCC formula, all of which you can find in your financial statements. 

cash conversion cycle formula

Let’s look at each component a little more closely.

  • DIO: Days Inventory Outstanding
    • This is the number of days on average that your company turns your inventory into sales. The smaller this number, the better.
  • DPO: Days Payable Outstanding
    • This is the number of days it takes you to pay your accounts payable. The higher this number, the longer you can hold onto cash, so a longer DPO is better.
  • DSO: Days Sales Outstanding
    • This is the number of days you’ll need to collect on the sales of that inventory after the sale has been made. Again, the lower the number, the better.

So the CCC is equal to the number of days it takes to sell your inventory, plus the number of days you need to collect on your sales, minus the days it takes you to pay your vendors.

Keisha runs a PPE manufacturing company. Keisha always pays her suppliers within 30 days. She keeps enough inventory on hand to satisfy 60 days of sales and is good at managing this. It will take 52 days on average for her customers to pay their invoices.
This would be her CCC formula:
CCC = 60 days – 30 days + 52 days
CCC = 82 days
Keisha’s CCC is 82 days, meaning that she will need on average 82 days of working capital to convert purchased inventory into cash.

The above is a simplified example, and to get accurate results you must calculate and track your DIO, DPO and DSO on a monthly, quarterly or annual basis, along with the dollar values for inventory and sales.


“Our Liquid Capital Representative is more than just a lender — he’s a built in consultant.”
Nick Newman, Co-owner, Ridgeline Manufacturing


How the Cash Conversion Cycle reveals hidden potential  

Cash Conversion Cycle potential

Now that you have gathered the necessary numbers and ran them through the CCC formula, you will have a good indication of your cash liquidity position — and it can point your attention to what is helping or hindering your cash flow. Depending on the results, you may determine immediate areas that can be improved.

The longer the CCC, the more working capital you’ll need to manage your operations. And that can be an overwhelming challenge for many businesses. Generally speaking, companies want to shorten their CCC.

To shorten the CCC, you may be able to manage inventory levels better, get longer supplier payment terms, improve your collection process or adjust the payment terms you give your customers. However, this may not always be practical or something you’re wanting to change for a number of reasons.


“Liquid Capital allows me to operate without stress. If a company is offering early payment discounts, factoring is a cheaper option to gain access to money.”

Dave Kip, CEO of Best Broadcast


Making adjustments that fit your business

Choosing to use an alternative financing solution such as Invoice Factoring can help to lower your CCC by turning accounts receivable into cash faster.

Calculate cash conversion cycle

Factoring can help to lower your DSO which means that you will get paid on your sales faster and have quicker access to working capital. This cash can then be reinvested into your company faster than if you had to wait on outstanding invoices to be paid out according to the usual payment terms.

Or you could get extended payment terms from suppliers to reduce the DPO portion of the formula or use financing tools such as Purchase Order Financing to help you make up the gap where suppliers are not providing adequate or any terms. By extending the number of days you have to settle your accounts payable, you can keep cash in the company and effectively increase your working capital.

However, the CCC alone cannot be a complete indication of liquidity. You’ll need to look at calculating other liquidity metrics like the current ratio and quick ratio to paint a complete picture. You may already have these calculations in place, but if you haven’t yet calculated your cash conversion cycle, it’s time to start crunching the numbers and tracking changes over time to manage your business better.

Reducing your DSO and DIO or stretching your DPO are also useful tactics that can help your cash conversion cycle to grow your business. Do you work in an industry where “inventory” doesn’t apply? There are also other ways that you can use the CCC.


Keep reading our four-part cash conversion cycle series: 

Part 2: Learn about the 7 proven cash flow tactics every CFO and finance pro needs to know.

Part 3: Learn how to leverage your assets to grow your working capital

Part 4: Learn how to keep suppliers happy and cash in your pocket


Want to learn more about how invoice factoring and alternative funding solutions from Liquid Capital can help? Contact one of our Principals today

Should your business use invoice factoring services?

Leveraging invoice factoring services from a trusted funding partner can help support your growth. Find out if this alternative funding solution is right for your business.

invoice factoring services

The benefits of invoice factoring, as we’ve discussed, can provide business owners with the freedom to increase cash flow when needed. It can also free up time and resources (instead of worrying about receivables) and avoid disruptions in their business growth plans.

Deciding if invoice factoring is right for you depends on your cash flow budgeting. If you need to create a cash flow budget or need to update an existing one, use these seven easy steps to help you get started:

  1. Finding the right tools or software to prepare forecasts
  2. Setting a time frame for your budgets
  3. Preparing a sales forecast
  4. Projecting cash inflows
  5. Projecting cash outflows
  6. Calculating the ending cash balance
  7. Setting a minimum cash flow balance

These proactive steps give you a 30,000-foot view of your business’s cash flow situation and how much money you may need for future growth.

Finding the right lending partner

Once you’ve determined your budget and cash flow projections, it’s time to begin finding the right partner for your invoice factoring journey. 

It’s important to know:

  • The type of service being offered: recourse (when the customer will buy back invoices that are unpaid) or non-recourse (when the factor assumes the risk and guarantees the invoice)
  • The terms and rates of service: including cancellation clauses, fees and transparency of the transaction
  • Industry experience and knowledge
  • Service: speed, availability and flexibility

Beyond knowing the kind of partner you want to (or should) work with, it’s important to know the right questions to ask of your invoice factoring company. It could be anything from simply asking about their experience and contract terms, to the fees for service. 


Read what questions to ask with the Liquid Capital Invoice Factoring Guidebook

Who can benefit from invoice factoring services?

Invoice factoring can solve a variety of common problems that small and medium-sized businesses experience. However, it’s also important to consider why and when you would choose to use invoice factoring services. 

For example, invoice factoring is ideal for businesses that work with other businesses where transactions involve invoices. 

While some factoring companies will require a buy-back for the unpaid invoice or replace it with one of equal or greater value, Liquid Capital takes a different approach to factoring our clients’ invoices. 

Liquid Capital will never surprise you with hidden terms or fees, and there won’t’ be any constricted or complicated provisions. We believe in complete transparency.

benefits invoice factoring services

Control your cash flow

We want our clients to stay in control of their business and feel confident about the invoice factoring process as a strategic funding tool. We’re committed to making sure you understand how invoice factoring works and how you can use it to grow your company.

While the ups and downs of the current economic environment may make financing a difficult path to navigate, we make it easy with alternative options to traditional debt. When considering the future growth of your business, the benefits of invoice factoring may make a lot of sense when addressing your cash flow challenges. 

At the end of the day, you know your business best — including your customer relationships and your future cash flow needs. But we will do our best to help understand your needs, business goals and help you get there.


Want to learn more about invoice factoring? Contact us today!

How can invoice factoring companies help fund your growth?

Running a business is stressful. Funding your business growth shouldn’t be. Read how invoice factoring companies can help you achieve your goals!

invoice factoring companies help fund your growth

Being in business means having to wear many hats and juggle a variety of challenges. The very last thing a business owner wants to experience is a cash flow problem that curtails business operations.

Cash flow and funding issues can arise when outstanding receivables aren’t paid in a timely manner, inventory levels need replenishing, inflation affects costs and even sudden growth opportunities or shifting market conditions arise unexpectedly. In these cases, how can businesses reliably fund cash flow in a difficult economic environment?

With business getting back to normal, owners and leaders may also be faced with the “good problems” of increased sales, but with new or different cash flow issues. As accounts grow, so can outstanding receivables. Unfortunately, this limits a business’s working capital, as you pay out expenses before you’ve collected on your invoices.

The benefits of invoice factoring

First off, what is invoice factoring? Invoice factoring is a type of financing where you “sell” a portion of (or maybe all of) your company’s outstanding receivables to a third party. Why?

The benefits of invoice factoring are as follows:

  • A factoring company pays you most of the invoiced amount immediately – thereby creating revenue and cash flow stability.
  • Forecasting and planning can be more accurate because you now have a better sense of your assets.
  • The invoice factoring company takes on the responsibility of collecting payment from your customers directly. 
  • A struggling business may have a better chance of staying afloat due to better cash flow.
  • Businesses can use invoice factoring as part of their cash flow management toolkit to build inventory or pay for other immediate needs.
  • Often, invoice factoring is cheaper and easier to acquire than a traditional loan. This makes it better for short-term funding needs and reduces the headaches of debt management.
  • Increasing immediate cash flow allows you to maintain a better credit score by paying bills on time.
  • Invoice factoring companies can enhance your business success and your growth potential.

When opportunity knocks, be ready to answer the door

As a business owner, you need money when you need it. You can’t always anticipate growth opportunities or the direction your business will take despite your best efforts. 

Take the case of Global Aviation. The company, which provides airline staffing services such as aircraft detailing, baggage and load control services, needed additional financing as expansion grew more rapidly than anticipated. 

Traditional sources of capital were unavailable, and Liquid Capital was able to step in to help them access over $40 million of funding since 2016.


“Liquid Capital was instrumental in listening to us and coming up with a game plan on how we could repay our facility balance and right side the operations.”
Carm Borg, President and CEO of Global Aviation


A similar situation occurred for Rayzor Edge Tree Service as it expanded into commercial contracts. By helping the company better understand the benefits of invoice factoring, Rayzor Edge Tree Service has been able to double sales and strengthen its business relationships.


“As a small business owner, it’s helpful to know someone’s got your back because you’re so reliant on yourself for so many aspects of running the business. Having somebody that I can turn to for advice is worth a lot.”
Ray Bowman, Owner and President, Rayzor Edge Tree Service

Other benefits of invoice factoring

Did you know that Liquid Capital’s business model makes it even more advantageous for businesses considering this option?  

What makes Liquid Capital different from other invoice factoring companies:

  • We develop relationships with clients beyond a simple transaction. We’re business owners ourselves, so we understand the pain points owners experience running their companies.
  • Our business model allows clients to control how they engage with our business — and we can provide flexible funding when you need it.
  • Our clients do not get tied into long-term contracts, termination fees or minimums.
  • By joining our referral program, you can, in turn, help your clients access quick and flexible funding when traditional funding options aren’t available. If you’re a commercial lender, BDO or other funding professional, reach out to learn more.

Ultimately, all businesses want high-value service that meets their needs. Liquid Capital does that by taking the time to build a structure around the client’s individual needs – which leads to freedom and the ability to choose. 

By giving clients the control they desire, Liquid Capital can keep costs down for clients and provide a best-in-class service in a timely and efficient manner.


Up next: Are invoice factoring services right for your business?

Finding qualified leads

Finding leads and qualified prospects in the relationship economy

Finding qualified leads starts with having reliable sources. Here’s where to start looking!

Finding qualified leads

There are lots of online directories, tools and resources that can help provide insightful prospect data. But with so many options available, it may be hard to know where to start. For busy business owners, it can be particularly important to maximize the time spent finding leads.

Here are five places you can source qualified prospects for your pipeline.

1. LinkedIn Sales Navigator 

LinkedIn Sales Navigator uses the power of its 500-million-member network to help sales professionals find and build relationships with prospects and clients. 

They have advanced search tools like job title, industry, location, and more to help your team find and connect with ideal prospects through social selling. Best of all, Sales Navigator can be connected with many CRMS (such as HubSpot) giving you an extra layer of insights into your existing customers and potential leads.

2. Dedicated prospecting platforms

There are plenty of paid prospecting tools that can help you secure decision-makers’ email addresses, phone numbers, job titles and so much more. Tools like VoilaNorbert and ZoomInfo can help your sales reps get accurate contact info and reach your potential prospects quicker. 

The great thing about these prospecting tools is that they’re designed to support your sales reps in the relationship economy. They usually have features to help start conversations, schedule follow-ups, track conversions and more. 

3. Twitter

Did you know that a report by Statista showed that 67% of B2B businesses use Twitter as a digital marketing tool?

Beyond being a helpful ticker for industry news, Twitter has an excellent advanced search feature. 

It allows you to search for keywords, exact phrases or exclude certain words from your search. You can also search for high-intent hashtags that might reflect interest in your company’s area of expertise, such as #productnames, #manufacturinggoods, #events and #geographiclocations. (Naturally, replace these words with hashtags that match your business opportunities.)

Finding qualified leads

4. Job boards

When a company is recruiting for a new role, it might signal that they’re investing in that general area or department. For example, a company looking for a new Head of Accounting may be searching for funding, grants or loans.

By searching job boards, your team can look for listings that match your buyer persona job titles. From there, you can reach out to the role’s hiring manager, who is likely a decision-maker. 

5. Industry publications, networks and associations

Niche trade events and industry associations may be filled with members that fit your ideal client profile. These organizations often list their members, partners, affiliates and other stakeholders on their website. These directories are a quick way to find potential prospects. 

To find these memberships and associations, run a quick Google search such as «best [industry] membership.» You’ll likely get results for nationwide associations, events and organizations.


No matter where you turn to for leads, the most important part of finding great leads is to have a solid sales prospecting process in place.

Up next: Updating your sales prospecting process for the relationship economy


cash flow budget

Siete etapas para elaborar su presupuesto de flujo de caja

cash flow budget

Para que las empresas logren éxito y crecimiento, necesitan contar con un adecuado flujo de caja para poder cumplir con obligaciones tales como pagos de salarios, de contratistas y de proveedores, y préstamos e reinversión en el negocio.

Como se explicó en la primera parte, un presupuesto de flujo de caja le muestra exactamente cuánto dinero entra y sale de las cuentas de la empresa.

A continuación, presentamos las etapas que debe seguir para preparar su propio presupuesto de flujo de caja:

1. Consiga la herramienta adecuada

cash flow budget - Microsoft Excel

Si desea actuar ahora mismo, es posible que ya cuente con una herramienta o software de presupuesto que le pueda ayudar a preparar sus previsiones de flujo de caja. Si no es así, un punto de partida directo es el modelo de flujo de caja de Excel. Si usted tiene un contador o tenedor de libros, es posible que este ya haya preparado un estado de flujo de caja anteriormente y pueda recomendarle un formato según el modelo de sus reportes financieros anteriores.

2. Defina un plazo

A menudo, los presupuestos de flujo de caja se preparan con seis o doce meses completos de antelación. Dependiendo de si usted está preparando este estado para usted o con el objetivo de conseguir financiamiento, establezca su plazo y prepárese a reunir toda la información necesaria para dicho plazo.

Muchas empresas elaboran sus previsiones con plazos mensuales, pero para algunas puede ser necesario conocer su flujo de caja con mayor frecuencia, con plazos semanales o bisemanales, por ejemplo.

3. Prepare una previsión de ventas

¿Qué tantos ingresos espera atraer cada mes? Para saberlo, puede basarse en los meses o años pasados o en las previsiones de ventas. Luego, establezca una previsión de ventas para cada mes del año. Recuerde que habrá fluctuaciones de acuerdo con las ventas reales y los cambios en el mercado, además de nuevos clientes en su lista.

4. Proyecte las entradas de efectivo

Es decir, sus «ingresos», los cuales incluyen todas las ventas proyectadas, tanto las ventas pagadas en efectivo como aquellas a clientes que pagan a crédito.

Tenga en cuenta también los plazos de pago que usted ofrece a sus clientes, ya que sus ingresos de efectivo se harán después de la fecha de venta real. Por ejemplo, si usted hace ventas por $10.000 el 15 de enero, con un plazo de 30 días, entonces su proyección de entrada de este efectivo debe ser de $10.000 en febrero. Sin embargo, si sus clientes pagan tarde por lo general, es posible que usted quiera ser más conservador y proyectar esa entrada para el mes de marzo.

5. Proyecte sus salidas de efectivo

Es decir, sus «egresos», los cuales incluyen sus gastos fijos basados en fechas de pago programadas al igual que cualquier gasto variable. No olvide hacer una proyección de gastos como planes de compra de nuevos equipos o aumento del personal. Asegúrese de que estos estén programados en el mes correcto, lo cual puede depender de los plazos de pago y del momento en el que realmente se espere el pago.

Algunos de los principales egresos son:

  • Las compras
  • La nómina
  • Los útiles de oficina
  • Las reparaciones de los inmuebles y el mantenimiento de los equipos
  • La publicidad y el mercadeo
  • La renta y los servicios
  • El seguro
  • Los pagos de préstamos
  • Las adquisiciones
  • Cualquier retiro hecho por los dueños

6. Calcule el balance de efectivo

cash flow budget

Aquí es en dónde se hace el cálculo. Si utiliza un software como Excel, cree una fórmula para adicionar todos sus ingresos de efectivo de cada mes y, luego, sus egresos de efectivo de cada mes. La diferencia será su balance de efectivo mensual, es decir su efectivo disponible.

Su efectivo disponible debe también incluir el saldo de su cuenta bancaria, de su caja menor y de cualquier otra cuenta corriente que usted tenga. Sus amigas son las cifras positivas.

7. Establezca un balance de flujo de caja mínimo

Determine cuánto efectivo necesitará tener a la mano cada mes. Empiece por mirra la cantidad mínima necesaria para cubrir todos sus gastos y asegurarse de que no quedará con un déficit de flujo de caja. Luego tenga en cuenta las oportunidades de expansión, las reinversiones en su empresa y otros gastos variables para incluirlos en su presupuesto.

Sea proactivo y evite déficits futuros.

Una vez que sepa cuánto dinero necesita para cumplir con sus obligaciones financieras mínimas y cúanto necesitará para su expansión futura, revise sus previsiones mensuales. Si hay meses en los que se queda corto, deberá mostrarse proactivo. 

Es hora de tomar medidas en el asunto y encontrar una forma de obtener capital. Si su presupuesto de flujo de caja revela que su empresa se puede quedar corta de recursos en los próximos meses, el factoraje de facturas y otras soluciones de financiamiento alternativo pueden ayudarle.




Top 4 things to consider when choosing your invoice factoring partner

If you’ve decided that invoice factoring is the solution for your cash flow needs, here are the first 4 things you should consider when choosing a factoring partner.


When your business is poised for a major growth opportunity or you’re about to make a significant operating decision (like purchasing new equipment), your cash flow is vital. But if capital is low, the numbers may not be there to support your next move. To avoid cash flow challenges and potential missed opportunities, many businesses turn to invoice factoring.

 Also called accounts receivable factoring, this is when you sell your unpaid invoices to a third party (called a factor), who pays you up front for the invoice minus a small fee. The factor will later collect the payment from your customer directly, which saves you the hassle while getting you cash now.

Once you’ve decided that invoice factoring is the solution to meet your cash flow needs, it’s time to choose the right partner for the task.

To help you in this effort, here are the top four things to consider when choosing an invoice factoring partner:

1. The type of factoring service offered

There are two major paths that factoring generally takes:

  • Recourse: Where the customer assumes the risk for and guarantees the invoices. If the client of the customer fails to pay, the customer is responsible for buying back the invoices.
  • Non-recourse: Where the factor assumes the risk and guarantees the invoice. This type of factoring is less common and is generally associated with a higher fee structure.

2. The terms and rates of their services

It’s ideal to find a partner that can create agreements similar to those structured at a bank, including features such as 30-day cancellation clauses, giving you a way out if needed.

In terms of fees, even if the upfront rate is low there can be a long list of add-ons that ultimately drive the price much higher; with charges for things like phone calls or ‘same day funding.’

No matter what the terms are, transparency should be the tone for the entire transaction. If a potential partner is not 100% clear with you about what will happen and how, it’s time to move on to the next candidate.

Industry expert

3. Industry experience and depth of knowledge

Given the intricacies and risks associated with different industries, it’s important to find a factoring partner that is experienced in your particular industry. In addition to this industry-specific knowledge, having a team that has been in business for many years can also help to avoid any pitfalls that a less practiced company may inadvertently encounter.

“Liquid Capital is more than just a source of money. My Principal calls regularly, gives me his perspective and shows me my financial trends so we can discuss what next steps make sense for my business.”

Dave Kip, CEO of Best Broadcast

4. Service: Speed, availability, flexibility

Factoring, above all else, is a customer-centric activity. So find a partner who is responsive to your needs and is able to deliver high-quality results quickly — within 24 hours of approval ideally.

Given the scalability of factoring, as long as you choose a partner with access to enough capital, you’ll have a funding solution that can grow as big as your goals. For one of our clients, Ray Bowman, using invoice factoring allowed him to grow his business faster than he could have with traditional financing.


Factoring is one of the best alternatives to traditional banking mechanisms, bringing cash flow to growing businesses when it is needed most. Choosing the right partner for invoice factoring means looking beyond the basic rates – which can be misleading. Ultimately, choosing the right invoice factoring partner for your business will have important consequences, so it’s worth taking the time to ask the right questions.



Invoice Factoring guide

Learn all the critical questions you should ask any invoice factoring provider in the Invoice Factoring Guidebook

Access the complete guide.


reduce business debt

5 tips to reduce business debt

Nothing puts a stop faster to business growth than a company in poor financial standings. If you (or your client) need to reduce business debt, start with these top tips.

Growing businesses need to have ample access to working capital, but carrying debt is a problem that holds many companies back. According to USA Today, the average business owner carries around $195,000 in debt, which can tie up much-needed funds.

If you’re spending sleepless nights worrying about your company’s debt load (or your client’s debts), these five tips can help make a difference: 

1. Create a cash flow budget

Creating and maintaining a cash flow budget helps you understand how your business is performing, where your money is going and coming from, and how much you will need to pay for future operational expenses. Despite this vital step, as many as 61% of SMBs operate without a budget. 

To avoid becoming part of the statistic, you can create a budget with these seven main steps:

  1. Use a transaction API to gather data on the last 24 months of expenses.
  2. Calculate your income from all sources.
  3. List variable costs.
  4. Add up fixed expenses.
  5. Estimate additional spending.
  6. Analyze cash flow.
  7. Set spending goals.

Of course, the budgeting process will require time and effort, so it may be worth your while to hire an accountant or, at the very least, outsource your accounting needs to a financial professional.

Create a cash flow budget

2. Cut back on expenses

Aside from creating and adhering to a strict budget, cutting back on business expenses is one of the most effective ways to reduce business debt. Review your budget to see where you’re spending money unnecessarily and to identify costs you can potentially lower.

For example, do you need to rent an office building or can staff work remotely? How much could you save by going paperless?

Think outside of the box and get creative with where you could save money. But remember that cutting too much too fast can also have detrimental effects on your company’s overall performance.

3. Boost your revenue

Another great way to reduce your debt is to increase your revenue. Some easy ways to do this are by increasing your pricing, promoting value add-ons and upgrades, and reaping more value from your operational assets.

4. Consolidate your debt

In many cases, debt becomes burdensome because of high-interest rates. You can reduce your business debt and what you pay in interest, fees and maintenance costs, by consolidating business debt.

5. Seek alternative financing options

If you need to increase your cash flow, consider invoice factoring. This allows you access to working capital by selling your invoices to a factor like Liquid Capital. 


Grow your business by reducing your business debt

Business debt can eventually feel paralyzing and hold you back from growing your company. Don’t let it overwhelm you. Take these steps today to get out of debt quickly. 

If you (or your client) need access to extra working capital to help you overcome your cash flow challenges, reach out to a Liquid Capital Principal today.


Up next: Improve your access to timely business financing, read the “How to become lender-friendly” guide

Long-term business growth

Build meaningful relationships to fuel long-term business growth

When you and your team consistently create meaningful relationships with clients, it can lead to long-term business growth.

Long-term business growth

With 92% of consumers worldwide stating that they trust recommendations from friends and family above all other forms of advertising, your current clients are an important lead generation source. Especially with the evolution of the relationship economy.

Here are four ways that your happy clients can contribute to your long-term business growth and success in the relationship economy:

1. Word of mouth marketing

According to a Statista report, nearly 19% of purchase decisions for financial services were impacted by word-of-mouth marketing. By having great relationships with your clients (and other business contacts), you’re more likely to benefit from word-of-mouth marketing and attract new business.

2. Brand loyalty

Brand loyalty is driven by dependability, quality and excellent client experience. If you master these, you’ll enjoy the benefits of seeing higher lifetime value, which can lead to long-term business growth.


The beginner’s guide to sales prospecting in the relationship economy

Get your copy of The beginner’s guide to sales prospecting in the relationship economy


3. Referrals and access to new networks

When you create a great impression in someone’s network, they may introduce you to new potential leads and prospects. Having strong, mutually-beneficial relationships can help accelerate rapport and shorten the sales cycle – making it faster to connect with new prospects and increase sales. 

4. Testimonials and case studies

Building strong client relationships mean they’ll be more likely to volunteer to share a positive review or testimonial. You can also follow up to interview them for a case study. These kinds of social proof can help you attract additional prospects and support business growth. 


“84% of people trust online reviews as much as a personal recommendation.



Enjoy the benefits of boosting your reputation

With 84% of people trusting online reviews as much as their friends, providing a great experience at every step along your buyer’s journey can boost your reputation and attract new clients to your business. 

Remember, your current clients are your best cheerleaders, they can help generate sales and reduce the amount of time, money and effort it takes to generate new ones. 


Need to access additional funding on your quest to build better relationships? Consider an alternative funding solution, such as invoice factoring.