funding companies

How do you pinpoint amazing funding companies? (Hint: It’s the people)

Look out for these human-centered characteristics from great funding companies.

funding companies

As a business owner, what do you look for when starting a new partnership with a lender? You’ll take the obvious parameters into account — such as their ability to fund your business. But how often do you establish relationships based on a human-centered approach?

It’s easy to forget that real people are behind funding companies because you may not always have faces put to names (especially online lenders). But there are funding companies out there who take a more personal approach, including us at Liquid Capital. We are rooting for our clients and their businesses to succeed, and we want their teams, revenue and profits to grow.

Next time you’re searching for a funding partner to invigorate your business cash flow, these are some of the additional characteristics you should look for:

Great funding companies build relationships

A funding company that looks beyond dollars and cents is someone worth partnering with. Look for someone who can follow your struggles and understands what you’re going through, especially in unpredictable economies. 

At Liquid Capital, our ability to connect with clients at a human-level based on trust, experience and knowledge is what makes us stand out from our competition. Instead of developing one-way access to lending, we promote a reciprocal partnership that encourages business owners to lean on us for anything business-related.

One day we might be assisting our client in finalizing a new supplier. The next day, it could be supporting them to open a new warehouse location. It’s involvement like this that makes us stand out and puts us at the heart of business funding today.

Great funding companies understand the immediate and future needs of business owners

If your business is going through a cash shortage, chances are you need the problem resolved ASAP. When you work with a funding partner, they should perceive critical business challenges and provide timely and convenient solutions. 

But a great lending partner will also try to identify why there was a working capital gap in the first place — and anticipate future funding needs. In this case, their goal should be to offer continued support so you can rely on them to help you meet ongoing challenges.

Great funding companies are industry specialists

At Liquid Capital, we have experience and practice in almost every industry and market. Working with a lending partner who understands specific industries can significantly benefit you — and not just in terms of funding. 

Not only do they know the ins and outs of how particular markets work, but they can also use their knowledge to resolve problems and offer strategic insight.

Great funding companies are willing to ask the hard questions

It’s important to work with a provider who’s ready to ask difficult questions to learn more about your business and see if there’s a fit. 

Are they inquiring about your credit score? Do they ask about past bankruptcy filing or insolvencies? Have they figured out if you’ve been making payments on time? Will they delve into the health of your relationships with vendors and clients? 

Although it may be awkward to answer these questions, they’re willing to learn more about your business so they can lead you to a funding solution that’s affordable and wise.


funding companies to work with

Great funding companies will educate you

Ideally, you want someone who will offer you advice and feedback to help you grow your business. After learning more about your operations, they can pinpoint what’s working and acknowledge areas to improve productivity and output. 

Equipped with industry knowledge and experience, we help clients achieve a firm position in the market by continually educating them on best practices and answering questions that fuel business growth.

Great funding companies are realistic

We know it’s hard to hear ‘no’ if you’re in need, but a responsible funding partner won’t be afraid to decline an application request if it doesn’t make a good fit for your business. If that happens, they should also provide practical feedback on what you may need to adjust to qualify in the future.

Likewise, if you’re applying for a particular funding product but another solution is better for you, they should offer that advice. You don’t want to be working with a company that will sell you a service that’s beyond your affordability or does not provide the optimal solution to your funding challenges.

Great funding companies have proven success

Successful lenders can showcase results in the form of case studies, recent fundings and client testimonials. Don’t be afraid to ask them how they’ve helped clients achieve their goals, overcome a unique problem, or enjoy growth with their support. 

At Liquid Capital, we walk the talk. Here are some of our success stories that prove why our clients love working with us and how we help them achieve their business goals.

Funding is about more than just numbers

Liquid Capital is committed to the long-term success of SMBs and we realize that doing business is about more than earning money. (Naturally, that is important, and we want you to be as successful as possible!)

But business is also about making genuine connections, helping clients beyond their expectations, and working together with a more inclusive approach. With all the qualities listed above, we’re confident that our clients have the support to grow their business. 


At Liquid Capital, we understand the struggles and challenges of small, medium and emerging mid-market businesses – because we’re business people ourselves. Our company is built on a network of locally owned and operated Principal Offices, so whenever you’re talking to Liquid Capital, you’re talking directly to your funding source and a fellow business person.

how to ask for invoice payments

How to ask for invoice payments the right way—and get paid

Your business survival depends on a positive cash flow. 

how to ask for invoice payments

As a business owner, you probably have some favorite clients. Those people you can call up and chat with about business easily, but that you also get to know on a personal level. The ones who have grown professionally alongside you, having battled through the highs and lows together. You may have both developed a mutual loyalty. 

So what happens when a client doesn’t pay on time?

Even if you want to remain loyal to a non-paying customer, unpaid accounts can negatively affect your cash flow. And without any cash reserve, you may struggle to keep up with overhead expenses. 

Your employees, suppliers and vendors also need to be paid every month, and if your client payments fall behind, you’ll experience an even bigger working capital crunch. If you’re unable to effectively run your business because your clients aren’t regularly paying you, it’s time to do something about it.

How to ask for invoice payments the right way:

If you’ve implemented the above tactics to avoid non-payment but still have clients that refuse to pay you, consider the following:

Get in touch with the main point of contact personally. 

Before taking any drastic measures, pick up the phone and call your customer to have a one-on-one conversation with them. In some cases, your team may have been messaging their Accounts Payable team, but the owner, decision-maker or your key contact may not even realize that payment is outstanding.

Verbally remind them of any outstanding balances, and notify them of any late fees that they’ve incurred or will continue to incur if they fail to make payment. If it’s getting hard for you to get in touch, you may be able to speak to another colleague in a senior role who could shed some light on the situation and come to a mutual agreement on payment timelines.

Try to understand why your customer is unable to pay you. 

Communication is key to overcoming stressful situations such as non-payment, so it’s crucial to understand the reason for the delay. 

Over the past year, businesses have been hit hard by the pandemic. Many continue to see declining sales, have been impacted by lockdowns and travel restrictions, and some have even had to shut down operations. It may be a good idea to investigate if the pandemic has affected your customer. Chances are they’re experiencing a slow season, or also waiting on capital tied up in invoices. Showing a little empathy goes a long way, especially in today’s uncertain economies.


how to ask for invoice payments

Stay top of mind with friendly reminders.

Sometimes, all it takes is a little reminder to push your client to pay an outstanding invoice. You can use accounting software or manually set up friendly reminders that follow-up with clients at certain points after an invoice is sent out.

You can set frequencies based on their payment history. If you know a customer takes their time to pay you, schedule more frequent reminders. It’s best to check in with clients to strengthen the relationship, and be open to a two-way conversation. By doing so, you’ll encourage customers to come forward if they think there will be a delay in paying you.

If nothing else works, the last resort is to get outside help. 

Your primary goal should be to resolve any non-payment issues without getting third-parties involved. Because let’s face it, no one likes to be the bad guy.  

If a client is unresponsive after multiple attempts of communication, then hire a professional to send a notice to a customer who hasn’t been responsive. Hopefully, you’ll be able to resolve the matter without further legal measures. 

Alternatively, you may also consider hiring a collections agency to try and recover payment. 


Recovering a payment doesn’t have to be a stressful experience 

Late payments can have a negative effect on your business. They slow down growth, you risk not paying your employees or vendors, and they interrupt the day-to-day of your operations. So how you ask for invoice payments from non-paying customers is important.

It doesn’t have to be a stressful experience — when you are waiting on payments, consider taking steps we shared in part one of this series, followed by the tips outlined in this post. 

By following through, you’ll get to the bottom of why a client is unable to pay on time, and decide if you should adjust the working relationship.

non paying customer

43% of companies don’t get paid on time. Here’s how to deal with non-paying customers

Dealing with non-paying customers can be stressful. Use these strategies to manage late payments and maintain a consistent cash flow.

non-paying customers

If you operate in the B2B industry, receiving invoice payments on time is a major concern that can make or break your business. Even with great sales and quality products or services, many companies still experience delays when expecting payment. 

43% of companies polled by Atradius reported they often have to deal with clients that don’t pay on time. Dealing with those overdue payments means significant time is consumed by customer follow-ups and chasing down unpaid invoices. 

While there is occasionally some room to account for late payments, it can be detrimental to your business if invoices are consistently late. To avoid unwanted stress, you need to know how to deal with non-paying customers and have a plan in place to make sure there isn’t a lag in cash flow.

How to avoid non-paying customers

Below are four ways to take back control:

1. Research and reassess

Before you begin working with a new customer, look at their credit reports and make assessments based on customer credibility and trustworthiness. For existing clients who fail to follow your invoice terms, consider reassessing their creditworthiness and doing business with them.

You can involve us at Liquid Capital in this process. We can run credit checks for you and evaluate a customers’ risk factor. In addition, we can advise you whether a new customer is worth doing business with or not, and if they fall in the high-risk category (how likely are that customer would be to default their bill payments). An added benefit of getting us involved early is learning if you’ll be able to make use of invoice factoring to improve cash flow from your customer’s future invoices.


2. Have a contract in place

It doesn’t matter if your new customer is a family member or a business professional you’ve known for a while. You must have a contract in place before you begin working with a new client. 

A contract is a legally binding document that outlines the specifics of your working relationship with a customer. What product or service are you offering your customers? When and how will the customer pay you? What will happen if the customer fails to pay you on time?

The contract is your chance to protect yourself from non-paying customers. You can discuss all costs and fees associated with late payments before-hand. Ensure you include a payment schedule that identifies the terms of payments (such as deposits, milestone payments, payments before delivery, etc.). You can also make sure you’re implementing terms that will create a consistent cash flow for you (for example, using 30, 60, or 90-day terms depending on your need for cash every month). 

You can also include a “default interest” clause in the late payment policy within your contract to encourage timely payments. If the customer misses a payment, they’ll pay a higher interest rate. This term may influence your customers to prioritize when choosing who to pay at certain times. They are likely to give priority to paying partners who will charge more for late payments.


dealing with non-paying customers


3. Ask for a deposit

After running risk assessments and background checks, if you’re still unsure about a customer’s credibility, you can ask for a deposit. This way, you can absorb some of the loss in the event of non-payment since you already charged a portion of the payment upfront.

It would help if you decided on the deposit structure based on the industry type and the product or service you’re offering to your customers. It’s also important to consider how much deposit your customer can make. If your payment is contingent on them getting paid by their customers, you should consider that and adjust the deposit term or schedule based on their cash flow. After all, you’re trying to build relationships with your customers, so it’s probably best to find a balance and discuss mutually beneficial terms.


4. Send invoices ASAP

If you think a client might disregard your payment terms and delay payment, it’s best to send an invoice as soon as you’ve completed the work. This can encourage on-time payment since the work is still top of mind, especially if they’re happy with the result. This also allows their A/P team to manage their payment process on time.



Implement these tips and speed up your invoice payment time to boost a steady stream of cash flow. If your cash flow needs are immediate and cannot be resolved with these strategies, you can use invoice factoring to inject some capital into your business.


Featured image by Adobe Stock, secondary image by Pixabay

working capital

3 factors that keep working capital flowing into your business

Improving cash flow and optimizing working capital is possible with these three strategies.

Keep working capital flowing into your business

Working capital, aka cash flow, is vital for a successful business. After all, without sufficient working capital, businesses can end up missing opportunities, wasting money and ultimately fading away.

But many companies struggling with cash flow may wrongly assume that the only way to remedy the situation is through borrowing via traditional loans and lines of credit. Although this can be a good solution, there are many other ways to optimize working capital before going further into debt.

Factors that affect working capital

There are key factors that have a direct impact on cash flow. As a business owner, these will be top of mind every day.

  • Accounts receivable: Money coming into the business increases working capital, so you’ll want to speed up this process as much as possible.
  • Accounts payable: Conversely, delaying outbound payments will keep cash in your business for longer.
  • Inventory management: Businesses that sell physical goods must be careful to balance their inventory with cash flow. Having capital assets sitting in a warehouse limits cash to use elsewhere.

Three strategies that help optimize working capital

So, what can you do in each of these areas to increase working capital and cash flow?


Accounts receivable

It makes sense that the quicker you get paid, the more cash you will have on the books.

Begin by negotiating favorable payment terms with your clients, reducing the time they have to pay an invoice. As an SMB, you may find yourself lacking the leverage to achieve this when doing business with larger companies. 

One option is to invoice customers upon shipping or receipt of goods, or as soon as a service has been performed, rather than waiting until month end.

You can get around this by adopting a real-time payment tool for your goods or services, which gives clients an easy way to pay as soon as you send the invoice. It can be as simple as adopting a system that uses payment links sent via email.

Also, look at the efficiency of your invoicing cycle. How many days does it take for an invoice to land with the client after it has been approved? If you can shorten this time you’ll receive payments sooner.

Related: Read the Cash Cycle Guide

If you’re in a position where you regularly have large amounts owing to you, you could look at invoice factoring. This gives you access to working capital for a small percentage of your accounts receivable based on the amount due on an invoice. Also known as ”accounts receivable financing,” you could be more easily approved for this solution than traditional business financing.

Working capital for SMB


Accounts payable

On the A/P side, businesses should look at increasing Days Payable Outstanding (DPO). This financial ratio shows how long it takes your company to pay invoices from suppliers, usually measured annually or quarterly. The higher your DPO, the better your cash flow since the amount you owe stays in your hands for longer.

Here’s how you can calculate DPO with a simple formula:

Days Payable Outstanding =

(Average Accounts Payable / Cost of Goods Sold)

x Number of Days in Accounting Period

One way to increase your DPO is to negotiate better payment terms, perhaps increasing from 30 to 60 days. But as mentioned above, it can be difficult for smaller enterprises to achieve this when dealing with larger corporations. Everybody wants the most favorable terms for themselves, and more often than not, the big guys win.

You may have better luck striking a deal with vendors or suppliers you have had a long-standing relationship with and who may agree to extend your payment terms. Depending on the supplier, you may also ask for longer payment terms if you purchase larger quantities. However, this will vary from supplier to supplier.


Inventory management

We can’t stress the importance of finding the right mix of inventory if you’re selling physical goods. 

Buy too much stock up-front, and your assets will be tied up until it is sold. But buy too little, and you may lose out on sales or disappoint customers with longer than expected delivery times. 

It may be worth investing in inventory management software, which lets you find that balance based on lead times, stock value and other factors.

There’s always a way to improve working capital

The strategies mentioned above don’t require you to compromise how your business operates — you just need to make slight adjustments to optimize for working capital and increase cash flow. By evaluating the current way you send and receive payments, including the systems you use to manage your inventory and accounting, you’ll improve your working capital and enable your business to grow the smart way.


business funding

Is business funding missing genuine human partnerships?

Learn how Liquid Capital Principals provide more than just business funding for SMBs.

business funding

Looking for the right funding partner is like looking for a needle in a haystack. Although they might feel hard to find, when you find a great partner, it can be quite rewarding. 

Liquid Capital Principals are the needle you have been looking for. Here is how we’re different and why you should consider working with us at the Liquid Capital team. 

We understand small businesses because we’re business owners, too

Liquid Capital Principals are very much in-tune with the needs of SMBs. That’s because we, too, are business owners who understand what it takes to run our own operation. We are passionate about helping other entrepreneurs reach their dreams and ambitions.

We also recognize the pressure that comes with finding capital and funding growth. But more so, we can recognize that unsettling feeling of loan rejections from traditional lending channels such as banks. 

We listen and acknowledge your needs 

Liquid Capital Principals have roots in small and medium-sized businesses, so we are trained to listen and understand the specific needs and challenges of SMBs. 

While conventional lenders try to categorize both small and medium-size businesses together and offer a «one size fits all» loan, our Principals take the time to talk to clients, understand your business, and offer you customized solutions that are designed specifically for your business volume and scope.

We’re not afraid to be honest with you 

business funding

Businesses may feel like they have no choice but to approach their bank for a traditional loan. 

When you work with Liquid Capital, our goal is not to sell you on pervasive funding. We propose solutions that will offer benefits in both the short and long-term. 

Whether it’s asset-based lending, PO financing, invoice factoring, purchase financing program, equipment financing and leasing, working capital advance or top-up financing — you should know the pros and cons of each option.

Often, we have clients that come to us with a certain solution in mind, but after discussions and strategic advice from our Principals, they get a better understanding of the alternatives that end up costing them less while receiving more capital. 

Related: AV company booms by adding invoice factoring

We give you more control over how you’re funded 

Traditional lending has a “take it or leave it” approach because there’s only a couple of main solutions: loans or lines of credit. Borrowers don’t have a lot of say or control on the terms and conditions, and have to pass strict underwriting standards to get approval. These traditional solutions can leave you in debt and having to manage payment schedules that make you feel burdened, not relieved.

In comparison, Liquid Capital offers a wide range of alternative funding solutions, and our expert team walks you through the solutions so you have a say in how your business is financed. One key example is our invoice factoring option that allows companies to access capital without adding more debt to their books. 

Not only do our Principals present alternative options that would best fit your business model and operational needs, but we also offer strategic advice based on industry trends and financial best-practices — so you always make an informed decision. 

Our success is tied to how your business thrives, so you always have more control over your business finances when you work with us. 


Liquid Capital provides a wide range of funding solutions for businesses of all shapes and sizes. Our Principals understand the challenges SMBs are faced with today and can help them smartly borrow money. Contact us today to get the financing your business needs from the people who understand your business.


Images by Adobe Stock and Pexels.

finance your business

Business booming? Here are 4 ways to finance your business for growth

Do you have plans for expansion? Make sure you have funding lined up. But with so many options available, it can be difficult to pinpoint an option that makes sense for you. We share four ways to finance your business for growth. 

finance your business


When you’re planning for new hires, searching for a bigger office space, increasing your inventory or expanding your business in other ways, cash flow can be a significant  concern. Fortunately, there are many  financing options available for these types of situations. 

We’ve talked about other ways to finance a business, but in this post we’ll cover some more alternative funding methods:

1. SBA loans

SBA loans are small business loans partially guaranteed by the U.S. government, making them less of a risk for the lender you’re working with. Similarly, The Canada Small Business Financing Program offers loans to SMBs that are backed by the government. 

These loans come in a variety of amounts with APRs as low as 6.5%. They’re relatively harder to qualify for and you’ll need to meet the following requirements:

  • At least two years of business experience.
  • A credit score of 640 or higher. 
  • At least $100,000 in annual revenue.

However, government funding may slow the application process down so you should only apply for these loans if you can wait at least three weeks to receive the funding.

2. Business lines of credit

Sometimes, it’s hard to know how much money your small business needs to cover expenses, which is why some companies opt for a business line of credit. 

A business line of credit (LOC) is a revolving loan that gives SMBs access to a fixed amount of capital to meet short-term working capital requirements. Common examples of LOC uses include: 

  • Repairing business-critical equipment
  • Purchasing inventory
  • Bridging a periodic cash flow gap 

That way, you can borrow what you need without spending the entire line of credit.

3. Equipment finance and leasing 

finance your business - warehouse

Equipment finance and leasing is a loan designed specifically for companies wanting to purchase new equipment but don’t have the capital to make the investment. The lender lets you use the earnings generated from your new equipment to make monthly payments, cover additional overhead costs and contribute to your profits.

4. Purchase financing

If you have a good credit score, you can use purchase financing to fund a one-time business purchase. 

Purchase financing is a short-term funding solution that companies use when there’s an opportunity for immediate growth. They may also apply for purchase financing if they need to take advantage of a bulk-sale offered by a supplier or purchase inventory at reduced rates. 

Bottom line

Small business expansion is exciting. Once you see signs that indicate it’s time to grow your business, it’s important you prepare yourself for growing pains. 

One of the biggest challenges is how to facilitate growth and avoid unexpected problems that emerge when your business is expanding too fast. 

Another setback is the lack of funding to back-up your expansion plans. That’s why it’s crucial to explore different ways to finance your business — such as SBAs, LOCs, purchase financing or equipment financing — and select a funding option that will take your business to the next level. 


At Liquid Capital, we understand what it takes for small, medium, and emerging mid-market businesses to succeed – because we’re business people ourselves. Our company is built on a network of locally owned and operated Principal Offices, so whenever you’re talking to Liquid Capital, you’re talking directly to your funding source and a fellow business person.

Images by Adobe Stock and Pexels

ways to finance a business

5 ways to finance a business in a slow economy

The business funding landscape is continually evolving, in part due to economic shifts and business demands. Here are some innovative ways to finance a business or your next strategic plan. 

ways to finance a business


Gone are the days when commercial banks were the only safe lending choice and even then so many rules and regulations made it hard for SMBs to obtain a loan. According to Dun & Bradstreet, bank loan success rates stood at 32% (initially 41%) for small businesses and 89% (down from 95%) for mid-size companies. 

Thankfully, there are many alternative sources of funding out there besides traditional loans that SMBs can use to raise capital. Many have been around for some time, but others are relatively new and emerged over the past several years.

Keep an eye on the terms of any funding deal, as some will be more favorable than others. Here’s a quick overview to help you understand the different types of funding and lending:

Five ways to finance a business in 2021

ways to finance a business

1. Invoice factoring

Invoice factoring is one of the most common ways to finance a business. You get quick access to cash by selling your accounts receivable to a financial institution or factoring company (also known as a factor). Businesses often use a factoring company to help inject cash flow and manage slow-paying customers. 

As part of the process, the factor pays a portion of the accounts receivable — typically 75% to 80% of an invoice — and keeps the remaining amount as a reserve. Once the final invoice is collected, you’ll receive the reserve funding back (minus a small fee), keeping the cash flow…well, flowing. The higher the invoice capital or the more credit-worthy the customer, the more you’ll be able to borrow. 

The main upside to invoice factoring with Liquid Capital is that you receive a partner who is willing to take the time to understand your business. This is important when there are a multitude of considerations and implications, with various choices and options that you might not be aware of yet.

Related fact: While invoice factoring is in wide use in today’s business world, it’s one of the oldest funding methods, dating back to ancient Rome!

2. Peer-to-peer lending 

You may have heard about this lately, and we recently explained it in another article. Peer-to-peer lending, also known as social lending, connects investors and borrowers together on a digital platform. The platform acts as a middleman and doesn’t actually give out any loans. Instead, it facilitates the lending and brings together a community of like-minded individuals that share an entrepreneurial zest.  

A growing number of P2P business lending platforms offer a diversity of loans and act as a pitching service to connect businesses with investors. This type of funding is geared towards more established companies looking to grow and typically requires a thorough pitch deck to showcase. Not all businesses will be at the right stage to focus on this, nor have the time and capacity to fulfill all requirements. 

3. SBA microloans 

If you’re based in the U.S. you can apply for a microloan program that awards up to $50,000 loans to help grow your business. North of the border, there are also many microloan options for Canadian businesses. 

These loans are made available through nonprofit community-based organizations and help you increase working capital and buy inventory, supplies or machinery. They also have relatively low-interest rates, generally between 8% and 13%. 

The upside to this type of funding is that lenders may also provide some degree of consultation services, so you’re able to get direction and industry knowledge to move your business forward. However, the one catch is that some applicants may need to go through training before their loan request is even considered, to make sure they are exemplary candidates and deserving of the funding. If you’re in need of fast funding, consider the timing.

4. Fintech lenders

ways to finance a business 3

Many online lenders have emerged due to a rise in fintech capabilities. These lenders provide smaller loans, credit options and quick loans through their online storefront.  

Many SMBs see them as a useful substitute for an immediate cash-flow problem, but doing business with these lenders has its own set of benefits and limitations. The trick is to do your research and understand what kind of lender you’re dealing with. 

Look into their online reputation, and most certainly take the time to review customer feedback. When researching an online lender, you should also look into their contract terms, interest rates, along with any additional fees and charges. And always find out if an online lender will register security against your business. Some may even do this for a basic application — even if you don’t borrow money from them — which can put you in a worse position. Also consider whether expert consultation would be helpful in your circumstance – someone who will take the time to understand the bigger picture and goals for your business. Fintechs are generally transactional, which can work in some situations if you know exactly what you need.

5. Merchant cash advance

If you accept card payments, you can apply for a merchant cash advance loan (MCAs). When you borrow through this method, a lender gives your business cash upfront in exchange for a commission or a part of future credit card sales. You pay back the loan from the percentage of the business’s daily transactions. 

The biggest downside to MCAs is that they can get quite expensive. In fact, based on this estimate, they can have annual percentage rates (APRs) as high as 350%. Business owners in a tight spot that go for this lending option are pursuing one of the costliest forms of financing.. 

While MACs can offer a quick fix for cash flow problems, they are in no way a long-term solution. How do you expect your business to thrive when someone’s eating into your profits every single day?

While there are a few options for SMBs to consider in solving cash flow needs, it’s recommended to slow down and look a little deeper at the options – and the funding providers – before deciding. 

Always work with a partner who is willing to take the time to understand your business and your needs. A good partner will have your back and keep you protected. 


At Liquid Capital, we understand what it takes for small, medium, and emerging mid-market businesses to succeed – because we’re business people ourselves. Our company is built on a network of locally owned and operated Principal Offices, so whenever you’re talking to Liquid Capital, you’re talking directly to your funding source and a fellow business person.


Images by Adobe Stock and Pixabay: Featured, body 1 and body 2

resiliency during COVID

Moving Forward – The power of resiliency in the era of COVID-19

Here are three ways you can win big with resiliency during the COVID-19 pandemic.

resiliency during COVID


“Resilience” is defined by Harvard Business Review as “The ability to recover from setbacks, adapt well to change, and keep going in the face of adversity

To say that we’re experiencing substantial economic and social changes would be an understatement. At the center of this maelstrom is a viral enemy that has affected the globe in a profound and deadly way. 

It has dramatically challenged our healthcare capabilities and our ability to support the supply chain. It has crippled numerous industries, with resultant massive unemployment, while overtaxing industries that have been charged, willingly or unwillingly, with providing crucial goods and services. It has forced a social society to be distant and rightfully fearful. It has exposed our vulnerabilities on many different levels.  

Having to deal with so many unknowns, both current and going forward, challenges our emotions and ability to cope. No one knows for sure what the “new normal” will look like and what will be required to adapt to it. 

To be sure, America and the world are being severely tested. Resiliency will help us battle through and persevere.     

Human connection: The key to overcoming the pandemic 

While the above scenario is troubling, to say the least, there is a massive effort to contend with it and somehow prevail. 

Heroic actions by healthcare professionals and first responders, as well as governmental efforts to shore up the economy and assist its citizens in their time of need, give rise to the fundamental mantra that provides needed solace at this time.

Together, we will get through this crisis.   

To be sure, there’s no lack of commentary by the news channels, medical experts, economists, money managers, government agencies and the like that hypothesize and even predict what the U.S. and the world will look like going forward. 

The overall impact will not be known fully for some time. Some businesses will fail altogether, some will have reduced capabilities, and others will change their industry focus and operations.

From the supply chain, all the way through to the end customer, every business will be affected in some way. 

That impact isn’t necessarily all in the red though. While we’ve already witnessed the effect this crisis has left on many prominent industries, there are a select few — such as eCommerce, augmented reality, robotics and e-Learning — that have been positively impacted.  

There’s a need to pivot strategically 

Not surprisingly, the psychological and emotional impact on business owners has been profound. Being able to deal with the ongoing challenges posed by the pandemic while trying to maintain some semblance of a positive attitude can be daunting.  

Making the situation feel worse is the unknown. How long will this go on?

To survive and surmount this scenario, business owners need to steel themselves with a can-do mindset combined with a keen focus on situational analysis, flexibility and innovation. Decisions need to be made about potential changes in the business model, processes, markets, customer profiles and requisite resources.

For business owners and leaders, some changes will require minor adjustments while others may  require significant realignment of teams and priorities. The key is for the business owner to act decisively.   

Recent research by IBM reasserts that COVID-19 has forever changed how companies around the world operate. Executives are shifting their top priorities as they plan for the future, with 55% reporting the pandemic has permanently changed their organizational strategy. Another 60% indicate they’ve adjusted their approach to change management and even accelerated process automation. 

One way or another, 2021 will be different from last year

resiliency during COVID-19

Throughout this most difficult period, and likely continuing for some time, business owners will need to continue to reaffirm their resolve to move forward.

This can be challenging, given the range of issues affecting their businesses. In the face of adversity, resiliency is the common thread with those who will find success. Being able to visualize opportunities where none appear to exist, will also improve the likelihood of success.  

And as the old saying goes: When life gives you lemons, make lemonade. 

This speaks to the spirit of an entrepreneur imbued with the will to win. History is replete with many examples of individuals and businesses facing dire circumstances—only to come out stronger and even more determined to succeed.  

As we get to the other side of this crisis, the process will ultimately make many business owners more durable and wiser. Experience, although sometimes painful, provides a frame of reference for the future. Hopefully, we won’t have to endure a similar situation going forward, but the experience should better prepare business owners to address their challenges and seize opportunities in a more informed way.


When working with us at Liquid Capital, clients not only receive funding but also gain access to a strategic business partner who works alongside them to make sure their business is thriving. As Liquid Capital Principals, we work closely with clients and help them address concerns regarding business operations outside of funding.

If you’re interested in learning more about us, or to connect with a local Principal near you to chat about your business funding needs, click here

alternative business funding

What kind of alternative business funding is right for you? Get your facts!

What are some alternative business funding options you can explore?

alternative business funding

Have you noticed that business funding has changed drastically over the years? 

Banks used to be the default lending choice in funding and borrowing by most businesses. But thanks to factors including access to technology, a shift in a business mindset and the need for immediate cash flow, alternative business funding companies are taking up a share of the funding sector. 

Many entrepreneurs have this question on their mind:

How do I know what kind of alternative business funding is right for my business? 

In this quick guide, we help you understand different alternative funding options so you can choose one that fits your business needs. 

The $5 trillion funding gap!  

When a borrower obtains a loan from a lender that is not a bank, it’s considered a form of alternative funding. 

Non-bank or non-traditional lenders offer many different types of loans that give borrowers access to capital when they need it the most. Often, small businesses and medium-sized companies apply for funding through alternative lenders when they are short on cash and need to inject capital into their business immediately. 

A recent study by Oracle shows that alternative forms of funding are only expected to increase in popularity, as 40% of consumers feel that non-banks can offer more than a traditional bank. Small to medium businesses, in particular, are encountering a funding gap — $5 trillion to be exact — that is driving them to explore alternative borrowing options.

Another survey discovered that banks have an approval rate of approximately 58% from small business applications. In contrast, alternative lenders have a 71% approval rate for small businesses, which is making substitute funding options so viable and popular. 

Popular alternative business funding options in 2021

alternative business lenders

Alternative loans come in many different forms, so you can usually find one suitable for your current needs. Here are three popular alternative funding options to add to your toolkit: 

Asset-based lending (ABL)

ABL works by utilizing the assets your business already has, such as accounts receivable, inventory, machinery or equipment as collateral for a loan.

In terms of benefits, ABL loans can have lower interest rates and less stringent borrowing conditions as compared to other funding options. 

Read more here

Invoice factoring

Invoice factoring is when a business sells its outstanding accounts receivable to a third party at a slight discount. 

A major advantage of invoice factoring is that businesses are not adding any more debt to their books. They’re simply getting access to their own cash flow before the invoice due date. 

Read more here 

Peer-to-peer lending (P2P)

P2P is another alt lending solution that’s becoming more mainstream. Under this form of funding a borrower, an investor, and a partner bank are brought together through an online platform.

The main benefit of P2P is that borrowers enjoy a relatively lower interest rate. Because P2P platforms don’t actually give out a loan and act as a middleman, they are able to keep costs low. 

Nevertheless, P2P lending does come with its own set of challenges. The main downside is there are no laws protecting borrowers or lenders. The platforms are generally not guided by any regulatory bodies, so there are a lot of inconsistent behaviors that may pose problems. 

However, when you have a trusted go-to lending partner and have developed a long-term relationship with them, you’ll be able to openly discuss all funding options available — regardless whether they offer those options or not. This is our approach at Liquid Capital, and we’ll give you expert advice on a variety of funding options to help grow your business. 

In light of uncertainty: Why alternative funding makes sense

Many small businesses have been locked out of government-assisted loan programs through their banks—and with temporary holds on new loans, businesses have no choice but to turn elsewhere for funding. As businesses struggle to come up with ways to fund their operations, alternative lenders seem like the obvious choice for many. 

To put the need into context, Statistica predicts that 1,778 thousand small and medium businesses will receive loans this year from alternative lenders—amounting to $30,413M, which will set off an upward growth trend of 10.2% YoY. 

Yet, perhaps many companies are also shifting towards non-traditional funding because they need to build partnerships with new lenders. Business owners recognize they aren’t experts in everything and no longer want to go at it alone. Instead, they are leveraging help from professionals who have the right experience, knowledge and resources to get things done.


Related: Baby’s on Broadway — How partnering with the right lender helped this retail store grow into a community cornerstone


Ultimately, you have to choose a funding option that fits your business needs and timing. Alternative lenders offer the flexibility of repayment and a creative solution to unique business challenges. They may also offer faster access to capital, so if you’re short on time you may want to speak with a non-traditional lender. Whatever your decision may be, choose an alternative lending option that makes sense for your unique business challenge.


When working with Liquid Capital, clients not only receive funding but also gain access to a strategic business partner who works alongside them to make sure their business is thriving. Liquid Capital Principals work closely with clients and help them address concerns regarding business operations outside of funding.

If you’re interested in learning more about us or connect with a Principal near you to chat about your business funding needs, click here

Images by Adobe Stock and Pixabay: Featured and Secondary

invoice factoring faq

You asked, we delivered: 11 invoice factoring FAQs answered (with resources)

Want more information on this funding option? We answer the most common invoice factoring FAQs below.

invoice factoring faq

Have you considered using invoice factoring to increase capital for your business but you’re not quite sure how it works? 

Below, we’ve answered the invoice factoring FAQs about this popular funding option, so you can assess if factoring is right for your business. Many of these questions are actually directed towards the factoring company itself, as it’s an important part of assessing your partnership. When learning about invoice factoring, your partner should be able to answer all of these questions to your satisfaction.

Invoice factoring FAQs: Top 11 questions that businesses ask invoice factoring providers:


Q1) What is invoice factoring? (If you already know, skip to Q2!)

Invoice factoring essentially means selling your open invoices to a factoring company, called a «factor.» It allows businesses to generate immediate cash flow and access capital that would otherwise be held up by slow-paying customers.

In B2B, it’s common to offer 30, 60 and 90-day payment terms, however, this means you have to wait for payment. Instead, companies sell the invoices to a factoring partner at a slight discount, and can immediately inject that capital into their business. You get paid most of the invoice upfront, while your factoring partner holds back a “reserve” as they wait to collect the full payment from the end client. Meanwhile, you can move forward with your business.

One main advantage of selling invoices to a factoring company such as Liquid Capital is that you’re not adding any further debt to your books. You’re simply leveraging your assets to inject money into your business.

Q2) How long have you been in business?

Before placing your trust in any factoring company or lender, it’s important to know if the company has substantial experience working with businesses like yours. It’s also critical to work with a factoring company that understands your industry and has credibility with its clients.

Here at Liquid Capital, we’ve been in business since 1999 and we’ve deployed over $3 Billion in working capital across North America. We have more offices across North America than any other trade finance company, and we’re always happy to work with our clients to give them a clear picture of their business funding options.


Read our Liquid Capital success stories to see how we help businesses. 


Q3) What are your terms and cancellation policies?

A reputable factoring company will never lock you in a lengthy contract. When selecting a lender, ensure they offer you flexible terms and conditions and that there are no auto-renewals in place. They should also offer a 30-day cancellation policy, so if you are no longer in need of funding, you are free to end your contract with them.  

The best agreements are those that are structured like those at a bank. Look for factoring companies that offer agreements without clauses that lock you in.

Learn more on how invoice factoring works here.

Q4) How much are the charges?

Understanding the fee structure is crucial, especially because many factoring providers entice customers with lower upfront costs. You need to be on the lookout for hidden fees and add-ons that can really rack up your borrowing costs. It becomes especially important to take the time and review everything before you sign on the dotted line.

Here’s a quick read on what kind of fees you should be on the lookout for. We’ll discuss all the details with you so you know the fees and have confidence that this solution will work for your business.


invoice factoring faqs

Q5) How are the reserves calculated?

A “reserve” is a percentage of the invoice the factor keeps until the end customer pays the invoice. Discuss these reserves, fees and associated timelines with your lending partner.

For example, let’s say you are selling a $10,000 invoice, and the factoring company holds a reserve of $1,000. Once the end customer pays the invoice in full, the factoring company will forward you the reserve fund of $1,000 minus their fees. 

Q6) Do you outsource your operations?

Some factoring companies outsource payment collections to third-party vendors. These arbitrators may not give customer service the same level of attention and importance as you would when dealing with your clients. 

Because these vendors are more concerned about getting paid, they may be less dedicated to the customer experience during payment recovery. 

Q7) When will a security be registered against my business?

A security is a form of asset that a lender uses to secure a loan. For businesses wanting to gain funding through invoice factoring, the most common form of security is accounts receivables or invoices. 

When you fill out an initial application form with an invoice company, they may register a security against your business. Some may do this even if you don’t do business with them, which should be avoided if possible. . 

It is important to understand that if you submit multiple applications to different factoring providers, there could be security registrations filed on your business that you are not aware of. This could potentially create a negative situation where other lenders may not be able to get the proper interest against your assets and may shy away from providing funding that you need.

Q8) Is there a ‘consent judgment’ in the legal documents?

This question is applicable only to companies in the United States. Some lenders that have predatory practices ask for a consent judgment in their legal documents. Upon signing, you’re giving consent that in case of disputes, future judgments be ruled in favor of the factor. 

Q9) What jurisdiction is your choice of law?

If you happen to get into a dispute with a lending partner, choice of law dictates what jurisdiction your case will be defended in. 

You might want to work with a company that has a choice of law closer to where your business is located, so you both have a fair chance in any dispute. You don’t want to travel all the way to Panama to defend yourself, if the other party chooses that jurisdiction. 

Q10) Is there a charge for reporting?

Working with a factoring partner should be a relatively stress-free process. Part of this is being able to see reports on your accounts receivable, collections, credit limits, reserves and any timelines.

This information should be fully transparent and accessible so you’re always in the loop, and so you can hold your factoring partner accountable.

Q11) How are you funded?

The last thing you need to ensure is that the factoring company has adequate funding available so they can offer you capital when you need it. 

Have a conversation with the factor about their experience deploying large amounts of working capital, and ask for reviews from existing clients. 


Learn more about Liquid Capital.


At Liquid Capital, we understand what it takes for small, medium and emerging mid-market businesses to succeed – because we’re business people ourselves. Our company is built on a network of locally owned and operated Principal Offices, so whenever you’re talking to Liquid Capital, you’re talking directly to your funding source and a fellow business person.

Images by Pixabay: Featured and Secondary