TORONTO, ON – When Brian Birnbaum, Sol Roter and Barnett Gordon first came up with the idea for Liquid Capital nearly 20 years ago, the concept was relatively simple: to help small, medium and emerging mid-market businesses fund their growth objectives by connecting them with a network of local, like-minded funding sources. Their respective backgrounds in alternative financing and accounting let them see a need for local, engaged and invested lenders backed by a national network.
To make this vision a reality, the trio determined its mission would be two-fold: To deliver the best factoring and alternative finance solutions on the market and to create a robust franchise network through which to offer them. Today, Liquid Capital is the only franchise in the world to offer factoring and asset-based lending.
From the beginning, Brian Birnbaum acted as president of Liquid Capital’s two franchise companies: Liquid Capital of Canada Corp. and Liquid Capital of American Corp. Thanks to his leadership, the organization has grown to include almost 100 franchises —and has won more awards than any other B2B franchise, including the 6 consecutive awards of the Bond Top 100 Franchise, the Canada Franchise Choice Award for 7 years running, and they are the only company to receive the prestigious World Class Franchise Award for 12 consecutive years.
In the wake of these tremendous achievements—and having met his original mandate—Brian believes now is the ideal time to use his extensive experience as a springboard to pursue new opportunities.
“My experience with Liquid Capital has been exceptional. I’m deeply grateful for the long-term relationships I’ve built over the last 20 years—with my co-founders, our staff and our entire franchise network,” he says. “At the same time, I’m really excited to move forward to the next stage of my career, where I plan to leverage the extensive expertise I’ve gained in the franchise business.”
While the news is understandably bittersweet, Sol Roter, President of Liquid Capital, says the organization is well-positioned to weather the change—thanks in large part to Brian’s integral contributions.
“Brian has been a driving force in Liquid Capital’s success over the last two decades,” says Sol. “We are all incredibly impressed with his achievements and grateful for the impact he’s had on Liquid Capital. We look forward to seeing what the future has in store for him—and for the organization he helped found.”
About Liquid Capital
Liquid Capital is a full-service working capital and trade finance network and has been in operations since 1999. The Liquid Capital network has the largest geographic footprint of alternative funding professionals, with over 80 independently-owned businesses across North America, offering clients a customized and flexible approach with local decision makers. We offer a complete range of solutions for all industries and provide immediate financing upon approval with no long-term contracts or hidden fees. At Liquid Capital, we help you grow your business.