Entrées par Ellie Mirman, Guest Author | HubSpot

How social media can improve your sales process (A real business case study)

Sitting in our weekly sales and marketing meeting, I am so impressed with (yes, my company, but also) how powerful a tool social media is for helping improve your sales process. We’re having a conversation inspired by a single tweet from earlier that week. The Case Recently, one of our sales reps was following up […]

Seven things to consider prior to launching your business blog

In many ways, launching a business blog is like designing a rolling ball sculpture. Rolling ball sculptures also known as kinetic sculptures are so engaging because of the visual and aural spectacle — following intricate roller coaster paths, clinging and clanging along the way.  But the basic element is they are designed for perpetual motion. […]