
{"id":2467,"date":"2016-10-31T10:10:26","date_gmt":"2016-10-31T10:10:26","guid":{"rendered":"http:\/\/liquidcapitalcorp.com\/?p=2467"},"modified":"2019-01-08T21:53:14","modified_gmt":"2019-01-08T21:53:14","slug":"90-top-salespeople-social-selling","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/90-top-salespeople-social-selling\/","title":{"rendered":"90% of Top Salespeople are Social Selling. Are You?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2706\" src=\"http:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling.jpg\" alt=\"social selling\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling.jpg 2560w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling-300x169.jpg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling-768x432.jpg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling-1030x579.jpg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling-1500x844.jpg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling-705x397.jpg 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling-450x253.jpg 450w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>It\u2019s a <a href=\"http:\/\/liquidcapitalcorp.com\/https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/sales-solutions\/resources\/pdfs\/linkedin-state-of-sales-2016-report.pdf\">fact<\/a>: 90% of top salespeople are using social selling tools to close deals.<\/p>\n<h2>What is social selling?<\/h2>\n<p>Social selling is a trendy way to describe using social media as a sales channel. Rather than connecting at events, seminars are in person meetings, you are now able to find customers and prospects on social networks like LinkedIn, Twitter and Facebook.<\/p>\n<p>The whole goal is to build and expand your relationships with clients, and to be accessible on their preferred channels. You can\u2019t have a conversation if you\u2019re not in the room.<\/p>\n<p>And at the end of the day, the final victory is to win opportunities and grow your revenue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3854\" src=\"http:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Koka-Sexton-quote-EN.png\" alt=\"\" width=\"678\" height=\"177\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Koka-Sexton-quote-EN.png 751w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Koka-Sexton-quote-EN-300x78.png 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Koka-Sexton-quote-EN-705x184.png 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Koka-Sexton-quote-EN-450x117.png 450w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p><a href=\"http:\/\/https\/\/business.linkedin.com\/content\/dam\/business\/sales-solutions\/global\/en_US\/c\/pdfs\/n\/the-guide-to-social-selling-success.pdf\"><em>Koka Sexton<\/em><\/a><br \/>\n<em>Senior Social Marketing Manager, LinkedIn<\/em><br \/>\n<em>World\u2019s foremost expert on social selling<\/em><\/p>\n<p>We know social selling is important, but where do you start? Here are three actionable ways for you to step up your sales game using social networking.<\/p>\n<h2><strong>1. <\/strong><strong>Update your profiles to meet your client expectations<\/strong><\/h2>\n<p>A great profile demonstrates:<\/p>\n<ol start=\"1\">\n<li>Who you are<\/li>\n<li>What you have done<\/li>\n<li>What you can do<\/li>\n<\/ol>\n<p>Read your own profile objectively and ask, <strong>\u201cWhy should I care?\u201d<\/strong>Demonstrate the value you offer so every customer will care.<\/p>\n<ul>\n<li>Speak your customer\u2019s language. Review your existing customer and prospect profiles to find challenges they face and vocabulary they use.<\/li>\n<li>Customize your LinkedIn URL. Embed that link in your email signature and put it on your business card.<\/li>\n<li>Update your headshot. Smile, wear professional attire, have a non-distracting background and make sure it\u2019s just you. No cropped out images from group shots.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3864\" src=\"http:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Michael-de-Groot-quote-EN.png\" alt=\"\" width=\"600\" height=\"205\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Michael-de-Groot-quote-EN.png 600w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Michael-de-Groot-quote-EN-300x103.png 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Michael-de-Groot-quote-EN-450x154.png 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n<a href=\"http:\/\/file\/\/localhost\/tps\/::business.linkedin.com:content:dam:business:sales-solutions:global:en_US:c:pdfs:n:the-guide-to-social-selling-success.pdf\"><em>Michael de Groot<\/em><\/a><br \/>\n<em>Social Selling Expert<\/em><\/p>\n<p><em>\u00a0\u00a0\u00a0\u00a0 Related: <\/em><a href=\"http:\/\/liquidcapitalcorp.com\/blog\/how-do-i-improve-my-linkedin-posts.html\"><em>How do I improve my LinkedIn posts?<\/em><\/a><em>\u00a0 \u00a0 \u00a0\u00a0<\/em><\/p>\n<h2>\u00a0<strong>2.\u00a0<\/strong><strong>Join 50 LinkedIn Groups<\/strong><\/h2>\n<p>LinkedIn Groups are not just a place to follow who YOU like, but they are a resource for you to connect with prospects and distant connections.<\/p>\n<p>Here\u2019s the secret most people don\u2019t know. When you are in the same group as someone, you can message them for FREE! No premium account required.<\/p>\n<p>And you can join up to 50 groups on LinkedIn, so take advantage and connect with groups where your clients are members. Aim for:<\/p>\n<ul>\n<li>5 within the industry<\/li>\n<li>10 within your territory<\/li>\n<li>35 with the right buyer persona<\/li>\n<\/ul>\n<p>Make sure the groups you join have lots of members (over 5000) and are wide enough in interest so you can broaden your potential reach and connect with more people.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3858\" src=\"http:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN.png\" alt=\"\" width=\"448\" height=\"446\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN.png 448w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN-80x80.png 80w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN-300x300.png 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN-36x36.png 36w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN-180x180.png 180w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Gary-Kissell-quote-EN-120x120.png 120w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p><em><a href=\"http:\/\/https\/\/business.linkedin.com\/content\/dam\/business\/sales-solutions\/global\/en_US\/c\/pdfs\/n\/the-guide-to-social-selling-success.pdf\">Gary Kissell<\/a><\/em><br \/>\n<em>Social Selling Coach<\/em><\/p>\n<h2><strong>3. <\/strong><strong>Don\u2019t go in cold.<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3861\" src=\"http:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/LinkedIn-stat-EN.png\" alt=\"\" width=\"469\" height=\"176\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/LinkedIn-stat-EN.png 469w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/LinkedIn-stat-EN-300x113.png 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/LinkedIn-stat-EN-450x169.png 450w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/p>\n<p>With a <a href=\"http:\/\/https\/\/business.linkedin.com\/content\/dam\/business\/sales-solutions\/global\/en_US\/c\/pdfs\/n\/the-guide-to-social-selling-success.pdf\">stat<\/a> like that, you\u2019ll need to stand out to get anyone\u2019s attention. The best way is to show you care about your client\u2019s interests, concerns and the success of their business.<\/p>\n<p>Top sales people always go into client meetings having done their research, and now you can make use of a bounty of online information as part of your pre-call routine.<\/p>\n<p><strong><em>On LinkedIn:<\/em><\/strong><\/p>\n<p>Learn about work history, experience, skills, causes and passions. See which connections you have in common and then follow any links to external sites and learn more about their business online.<\/p>\n<p><strong><em>On Twitter:<\/em><\/strong><\/p>\n<p>Investigate their profile, past tweets, photos shared, likes and dislikes, connections and the lists they\u2019ve created. That will show what they deem valuable.<\/p>\n<p><strong><em>On Facebook:<\/em><\/strong><\/p>\n<p>You don\u2019t have to be too invasive with your search. Skim through their public profile to learn about their hobbies and general interests that will give you a good feel for their personality. Check to see which events or locations they\u2019ve checked into recently as well as the friends you have in common. Any connections could be helpful insights or common ground to start your conversation.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a fact: 90% of top salespeople are using social selling tools to close deals. What is social selling? Social selling is a trendy way to describe using social media as a sales channel. Rather than connecting at events, seminars are in person meetings, you are now able to find customers and prospects on social [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-2467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>90% of Top Salespeople are Social Selling. 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Rather than connecting at events, seminars are in person meetings, you are now able to find customers and prospects on social [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/90-top-salespeople-social-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Liquid Capital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/liquid.capital\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T10:10:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-08T21:53:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/10\/Social-Selling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Glucki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Liquid_Capital\" \/>\n<meta name=\"twitter:site\" content=\"@Liquid_Capital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Glucki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/90-top-salespeople-social-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/90-top-salespeople-social-selling\\\/\"},\"author\":{\"name\":\"Mark Glucki\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#\\\/schema\\\/person\\\/33190839620b8722be00a555cbe21780\"},\"headline\":\"90% of Top Salespeople are Social Selling. 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