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<\/p>\n<\/p>\n
Des ventes quintupl\u00e9es et un bilan am\u00e9lior\u00e9 \u2013 Rebecca Perren attribue \u00e0 l\u2019affacturage des comptes clients et au financement de bons de commande de Liquid Capital l\u2019accession de Pehr au financement bancaire traditionnel. Il n\u2019y a aucun doute : Pehr Designs est une marque mondiale de premier plan promise \u00e0 un avenir aussi brillant que raffin\u00e9!<\/p>\n
En 2010, inspir\u00e9es par un amour partag\u00e9 de la d\u00e9coration et du design, Jennifer Kelly et Rebecca Perren, amies de longue date, lancent Pehr Designs, marque de distinction offrant des objets d\u00e9coratifs pour la maison et les chambres d\u2019enfants. Offerts par des d\u00e9taillants bien connus comme Anthropologie et Indigo, leurs produits sont aussi pris\u00e9s par une client\u00e8le internationale de plus en plus nombreuse.<\/p>\n
Avec ses produits con\u00e7us au Canada et fabriqu\u00e9s de fa\u00e7on responsable en Inde, Pehr Designs conna\u00eet une expansion rapide sur la sc\u00e8ne nationale comme \u00e0 l\u2019international. D\u00e8s 2015, les commandes provenant des \u00c9.-U. repr\u00e9sentent 80 % des ventes.<\/p>\n
Le succ\u00e8s frappe \u00e0 la porte, mais Pehr est aux prises avec un imposant d\u00e9fi. M\u00eame si la jeune entreprise peut financer des comptes moins importants gr\u00e2ce au cr\u00e9dit personnel fond\u00e9 sur des relations d\u2019affaires existantes, sa ligne de cr\u00e9dit bancaire est insuffisante pour soutenir les nouvelles ventes.<\/p>\n
\u00ab L\u2019entreprise \u00e9tait florissante, et nous recevions de nos clients des commandes exclusives de plus en plus importantes, \u00bb se rappelle Rebecca Perren, cofondatrice de Pehr. \u00ab Nous devions prendre des engagements aupr\u00e8s des fabricants, et la gestion de la p\u00e9riode interm\u00e9diaire nous causait des maux de t\u00eate. \u00bb<\/p>\n
Pehr Designs avait de toute urgence besoin d\u2019une solution viable \u00e0 court terme pour financer sa croissance \u00e0 long terme. Examen fait de plusieurs solutions de rechange, Pehr Designs opte alors pour les services de financement de bons de commande et d\u2019affacturage des comptes clients offerts par Liquid Capital.<\/p>\n
\u00ab NOUS AVONS EXAMIN\u00c9 D\u2019AUTRES SOLUTIONS, M\u00caME LES OFFRES D\u2019AUTRES SOCI\u00c9T\u00c9S D\u2019AFFACTURAGE. MAIS AU BOUT DU COMPTE, NOUS AVONS CHOISI LIQUID CAPITAL PARCE QUE C\u2019EST CELLE QUI A PRIS LE TEMPS DE NOUS AIDER \u00c0 COMPRENDRE LA PHILOSOPHIE QUI SOUS-TEND L\u2019AFFACTURAGE, ET LIQUID CAPITAL NOUS A ACCOMPAGN\u00c9ES \u00c0 TOUTES LES \u00c9TAPES. \u00bb<\/p>\n
Rebecca Perren,\u00a0Cofondatrice, Pehr Designs<\/p><\/blockquote>\n
OUVRIR LES PORTES AUX GRANDS CLIENTS DU SECTEUR DU D\u00c9TAIL<\/h3>\n
Pour Rebecca Perren, l\u2019affacturage \u00e9tait nouveau, et elle \u00e9tait de prime abord sceptique. Elle appr\u00e9cie aujourd\u2019hui le temps et le soutien que Liquid Capital a consacr\u00e9s pour apaiser ses inqui\u00e9tudes et lui expliquer l\u2019affacturage et le financement des bons de commande. Selon elle, ces aspects \u00e9taient essentiels pour la rassurer face \u00e0 ce nouveau mode de financement.<\/p>\n
\u00ab Liquid Capital nous a aid\u00e9es \u00e0 avoir acc\u00e8s aux fonds dont nous avions besoin, a effectu\u00e9 des paiements lorsque n\u00e9cessaire, a am\u00e9lior\u00e9 le d\u00e9lai de recouvrement des comptes clients et mis en place des cycles de paiement avec nos fabricants pour faire avancer nos affaires, \u00bb dit Rebecca Perren.<\/p>\n
Par ailleurs, l\u2019affacturage des comptes clients a donn\u00e9 \u00e0 Pehr la capacit\u00e9 requise pour attirer et servir de grandes entreprises de d\u00e9tail, un \u00e9l\u00e9ment important de sa strat\u00e9gie de croissance qui repr\u00e9sentait approximativement 50 % du chiffre d\u2019affaires.<\/p>\n
Pendant quelque 18 mois, de 2014 \u00e0 2016, Liquid Capital a achet\u00e9 des comptes clients totalisant plus de 900 000 $ pour couvrir le co\u00fbt des stocks et les frais d\u2019exploitation. Le financement de bons de commande a ajout\u00e9 250 000 $ de fonds pour acheter des mati\u00e8res premi\u00e8res. Au total, Pehr Designs a b\u00e9n\u00e9fici\u00e9 de plus de 50 financements.<\/p>\n
UN FACTEUR ESSENTIEL POUR MAINTENIR LE NIVEAU DES STOCKS<\/h3>\n
Affirmant que Liquid Capital est une \u00ab v\u00e9ritable associ\u00e9e qui a contribu\u00e9 \u00e0 la croissance de notre entreprise, \u00bb Rebecca Perren fait l\u2019\u00e9loge du soutien que Pehr a re\u00e7ue pour attirer de nouveaux clients, maintenir des stocks suffisants et entretenir le rythme de la production afin de r\u00e9pondre \u00e0 la demande future.<\/p>\n
\u00ab La majorit\u00e9 de nos produits \u00e9tant fabriqu\u00e9s en Inde, le financement de bons de commande nous a aid\u00e9es \u00e0 maintenir les niveaux des stocks de gros, et l\u2019affacturage a contribu\u00e9 \u00e0 r\u00e9duire le d\u00e9lai de recouvrement des comptes clients une fois les produits arriv\u00e9s, \u00bb souligne Mme Perren.<\/p>\n
Elle attribue d\u2019ailleurs \u00e0 l\u2019affacturage la capacit\u00e9 de Pehr \u00e0 payer ses fabricants \u00e0 temps. \u00ab Si les usines productrices ne sont pas pay\u00e9es en temps opportun, il y a un effet boule de neige, explique-t-elle. Les livraisons sont retard\u00e9es, les stocks baissent, et nous perdons des ventes. \u00bb<\/p>\n
Mais le service et le soutien ne se sont pas arr\u00eat\u00e9s l\u00e0. Lorsque Liquid Capital a pris en charge le processus de perception des comptes clients, elle a veill\u00e9 \u00e0 rassurer l\u2019entreprise, en s\u2019assurant qu\u2019elle \u00e9tait \u00e0 l\u2019aise avec cette fa\u00e7on de faire et en lui d\u00e9montrant l\u2019int\u00e9grit\u00e9 des op\u00e9rations. Liquid Capital a aussi aid\u00e9 Pehr \u00e0 mettre en place l\u2019infrastructure requise pour suivre, g\u00e9rer et tenir \u00e0 jour les documents comptables.<\/p>\n
\u00ab L\u2019AFFACTURAGE RESTE ASSEZ M\u00c9CONNU, ET\u00a0 LES GENS NE SAVENT PAS VRAIMENT DE QUOI IL S\u2019AGIT. GR\u00c2CE AU FINANCEMENT DES BONS DE COMMANDE ET \u00c0 L\u2019AFFACTURAGE, NOUS AVONS PU TRAVERSER LA P\u00c9RIODE DE 12 \u00c0 18 MOIS O\u00d9 NOUS DEVIONS ALIMENTER LA CROISSANCE DE LA MANI\u00c8RE DONT NOUS LE SOUHAITIONS. \u00bb<\/p>\n
Rebecca Perren, Cofondatrice, Pehr Designs<\/p><\/blockquote>\n
PASSAGE SANS STRESS VERS LE FINANCEMENT BANCAIRE<\/h3>\n
Le financement \u00e9tant maintenant en place, Pehr Designs continue \u00e0 attirer des clients avec sa ligne d\u2019objets d\u00e9coratifs de distinction et de produits pour enfants.<\/p>\n
Aux dires de Rebecca Perren, le financement de bons de commande, jumel\u00e9 \u00e0 l\u2019affacturage des comptes clients, est la solution id\u00e9ale pour maintenir les stocks et la production lorsque les ventes sont \u00e9lev\u00e9es, mais que le cr\u00e9dit se fait rare. Elle affirme que ce service est tr\u00e8s avantageux pour les entreprises ayant en main des commandes qu\u2019elles seraient autrement incapables d\u2019honorer. Pehr a pu attirer de nouveaux clients et s\u2019acquitter d\u2019importantes commandes \u00ab avec beaucoup moins de stress. \u00bb<\/p>\n
\u00ab M\u00eame si l\u2019affacturage n\u2019est pas la solution la moins ch\u00e8re, il apporte le financement n\u00e9cessaire pour accepter des commandes de grands clients sans leur demander d\u2019avances, d\u00e9clare Rebecca Perren. Liquid Capital a \u00e9t\u00e9 attentive \u00e0 nos besoins, et il a \u00e9t\u00e9 facile de travailler avec elle. De plus, la soci\u00e9t\u00e9 a \u00e9t\u00e9 formidable lorsque Pehr est pass\u00e9e au financement bancaire. \u00bb<\/p>\n
Des ventes quintupl\u00e9es et un bilan am\u00e9lior\u00e9 \u2013 Rebecca Perren attribue \u00e0 l\u2019affacturage des comptes clients et au financement de bons de commande par Liquid Capital l\u2019accession de Pehr au financement bancaire traditionnel. Il n\u2019y a aucun doute : Pehr Designs est une marque mondiale de premier plan promise \u00e0 un avenir aussi brillant que raffin\u00e9!<\/p>\n
\u00ab APR\u00c8S AVOIR CONSTAT\u00c9 \u00c0 QUEL POINT CELA NOUS A AID\u00c9ES, JE PENSE QUE LES ENTREPRISES DEVRAIENT SE PR\u00c9VALOIR DU FINANCEMENT DE BONS DE COMMANDE ET DE L\u2019AFFACTURAGE DES COMPTES CLIENTS LORSQU\u2019ELLES NE PEUVENT PAS OBTENIR DE FINANCEMENT BANCAIRE. C\u2019EST FACILE, EFFICACE, ET LES PROCESSUS SONT TR\u00c8S CLAIRS. TOUT COMPTE FAIT, CELA A R\u00c9ELLEMENT AID\u00c9 NOTRE ENTREPRISE \u00c0 GRANDIR. \u00bb<\/p>\n
Rebecca Perren, Cofondatrice, Pehr Designs<\/p><\/blockquote>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
UNE STRAT\u00c9GIE DE CROISSANCE BIEN STRUCTUR\u00c9E Des ventes quintupl\u00e9es et un bilan am\u00e9lior\u00e9 \u2013 Rebecca Perren attribue \u00e0 l\u2019affacturage des comptes clients et au financement de bons de commande de Liquid Capital l\u2019accession de Pehr au financement bancaire traditionnel. Il n\u2019y a aucun doute : Pehr Designs est une marque mondiale de premier plan promise […]<\/p>\n","protected":false},"author":2,"featured_media":2184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-2276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas"],"yoast_head":"\n
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