{"id":2056,"date":"2016-10-19T21:01:31","date_gmt":"2016-10-19T21:01:31","guid":{"rendered":"http:\/\/liquidcapitalcorp.com\/?p=2056"},"modified":"2026-07-22T14:12:09","modified_gmt":"2026-07-22T14:12:09","slug":"ridgeline-manufacturing","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/our-clients\/case-studies\/ridgeline-manufacturing\/","title":{"rendered":"Case Study: Ridgeline Manufacturing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ly42w-0ddc6362bdc41d803b68445f3406b0ab\">\n.flex_column.av-3ly42w-0ddc6362bdc41d803b68445f3406b0ab{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ly42w-0ddc6362bdc41d803b68445f3406b0ab av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-2hvn2g-0e69b35a8b230dd3ba6ec56e645f1d85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><iframe loading=\"lazy\" id=\"vp19fYXN\" title=\"Video Player\" src=\"https:\/\/s3.amazonaws.com\/embed.animoto.com\/play.html?w=swf\/production\/vp1&amp;e=1558645604&amp;f=9fYXNbJyCkeys8OPPYxlqw&amp;d=0&amp;m=p&amp;r=360p+480p+720p&amp;volume=100&amp;start_res=undefined&amp;i=m&amp;asset_domain=s3-p.animoto.com&amp;animoto_domain=animoto.com&amp;options=\" width=\"781\" height=\"439\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><strong>YEAR-ROUND CASH FLOW FOR SEASONAL SALES<\/strong><\/h1>\n<p>Nick and Julie Newman know a thing or two about factoring. Since establishing <a href=\"https:\/\/ridgelinemfg.com\/\">Ridgeline Manufacturing<\/a> in 2008, the manufacturers of aluminum recreational products recruited the services of three separate factoring companies, with disappointing results. That is, until they met Liquid Capital.<\/p>\n<p>Having launched just before the financial crisis hit, Ridgeline encountered its fair share of financial challenges. Those first few years were tough\u2014and given the company\u2019s specialization in summer recreational equipment, the winters were particularly difficult. Nick and Julie tried a number of measures to increase their off-season cash flow\u2014including introducing a line of ice fishing houses.<\/p>\n<p>Despite this, off-season cash flow remained limited. Recognizing you can\u2019t grow a business by laying off your workforce and closing your facilities for half a year, Nick and Julie decided that they\u2019d have to find a way to keep their employees busy in the winter\u2014and that meant trying to convince their dealers to order boat docks, the company\u2019s bread-and-butter product line, early.<\/p>\n<p>\u201cOur thinking was, when the customers come in to get the docks in the spring, the dealers could have the materials available,\u201d Nick says. \u201cSo we decided to offer 90-day terms to our dealers. The problem was, we couldn\u2019t hold off on paying our employees for 90 days, so we needed financing.\u201d<\/p>\n<blockquote>\n<p>\u201cWE NEED TO MANUFACTURE AND PRODUCE THE PRODUCT PRIOR TO THE BUYING RETAIL SEASON, AND THAT MEANS GIVING OUR RETAIL DEALERS ENOUGH TIME TO GET THE PRODUCT IN AND PREPARE IT. SO WE NEEDED A FINANCING SOLUTION TO ALLOW US TO EXTEND OUR TERMS.\u201d<\/p>\n<p>Nick Newman, Co-Owner, Ridgeline Manufacturing<\/p>\n<\/blockquote>\n<h3>IN SEARCH OF A BETTER FACTORING EXPERIENCE<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2190\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline-300x150.jpg\" alt=\"case_study_web_pm_ridgeline\" width=\"1158\" height=\"579\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline-300x150.jpg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline-768x384.jpg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline-1030x515.jpg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline-705x353.jpg 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline-450x225.jpg 450w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/11\/Case_Study_Web_PM_Ridgeline.jpg 1200w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/p>\n<p>Despite the fact that the company\u2019s original business loans were 60% paid off, Ridgeline had a difficult time getting traditional financing because the building, along\u00a0with the manufacturer\u2019s tangible assets, were only worth 40% of their original price tags. After a few declined applications, it decided to give factoring a chance\u2014but was turned off by the experience.<\/p>\n<p>\u201cWith one factor, I was set up with a $250,000 line of credit\u2014but if it had been established, it would have gone to $600,000,\u201d Nick explains. \u201cI had to guarantee $450,000 would be financed each month, and I was paying interest on that $450,000 even if I wasn\u2019t using the funds.\u201d<\/p>\n<p>Nick didn\u2019t like the lack of flexibility within most factoring contracts, or the fact that he had to read each one with a fine-toothed comb.<\/p>\n<p>\u201cThese factoring companies were out to charge high interest rates and then double them up whenever possible. They thrived off of short-term customers, not long-term relationships.\u201d<\/p>\n<p>Tired of playing the factoring game, Nick went back to the bank to see if enough time had passed for Ridgeline to qualify for a refinance. It didn\u2019t\u2014but the banker convinced him to give factoring one last shot. He reluctantly took the banker\u2019s advice and contacted Liquid Capital.<\/p>\n<h3>A FLEXIBLE APPROACH<\/h3>\n<p>After his initial conversation, Nick was intrigued. He liked the idea that, with Liquid Capital, there were no minimums\u2014and no penalties for factoring one day and not the next. He also appreciated that Liquid Capital didn\u2019t charge interest on money already collected.<\/p>\n<p>\u201cWith a lot of factoring companies, they charge full interest whether we use the money full-term or not. But at Liquid Capital, if a dealer sells $200,000 worth of product, they can pay net-30, but if they pay within 15 days, you don&rsquo;t pay interest on the money already collected \u2014 you\u2019re only charged for the money you use.\u201d Another huge differentiator was Ridgeline\u2019s dedicated Liquid Capital representative.<\/p>\n<p>\u201cWith a lot of other companies, you go through tons of different people\u2014even just to get an approval. After you\u2019re approved, you still don\u2019t have a dedicated contact. At Liquid Capital, I know who I\u2019m dealing with\u2014and I know he\u2019s looking out for my best interests, and trying to save us money whenever possible.\u201d<\/p>\n<blockquote>\n<p>\u201cOUR LIQUID CAPITAL REPRESENTATIVE IS MORE THAN A LENDER\u2014HE\u2019S A BUILT-IN CONSULTANT.\u201d<\/p>\n<p>Nick Newman, Co-Owner, Ridgeline Manufacturing<\/p>\n<\/blockquote>\n<h3>FACTORING IN THE FUTURE<\/h3>\n<p>Right now, Nick and Julie still build to order, so they primarily use factoring to pay for associated operating costs. Typically, the company uses the services of 50 vendors to complete one product line\u2014and not all of those vendors offer payment terms. Those that do usually offer 30 days, but Ridgeline can\u2019t build a product in that time span, so factoring is used to fill in the gaps.<\/p>\n<p>The company also appreciates that, because Liquid Capital purchases the receivables outright, it also takes care of collections.<\/p>\n<p>\u201cWhen manufacturers advance funds to their customers, there is often push-back on us charging interest,\u201d says Nick. \u201cBut with Liquid Capital doing that, it\u2019s different. As a third party, it\u2019s more palatable to our dealers and helps the collections process too.\u201d<\/p>\n<p>All in all, factoring has provided Ridgeline Manufacturing with increased flexibility\u2014and that\u2019s allowed the company to land three new dealers. Plus, this is only the beginning.<\/p>\n<p>\u201cUltimately, I\u2019d like to replace all my lower-profit lines with marine products. To do that, I need the ability to manufacture and build roughly three months in advance\u2014which means I\u2019d need a solution to pay my vendors off in 30 days, when I won\u2019t see a return on that for a minimum of 90 days,\u201d Nick says. \u201cSo I\u2019d like to eventually have an operating line, which I don\u2019t qualify for yet. But, judging by the way things are going, I anticipate we\u2019ll get there very soon.\u201d<\/p>\n<blockquote>\n<p>\u201cSURE, FACTORING IS HIGHER INTEREST, BUT WE BUILD IT INTO THE COST OF OUR PRODUCT AND IT\u2019S SEASONAL. SO IF I PAY MORE THAN I WOULD WITH A BANK, BUT CAN FACTOR FOR JUST A FEW MONTHS A YEAR, THAT\u2019S A BIG BONUS.\u201d<\/p>\n<p>Nick Newman, Co-Owner, Ridgeline Manufacturing<\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Ridgeline Manufacturing - Liquid Capital<\/title>\n<meta name=\"description\" content=\"Read more about Liquid Capital&#039;s flexible account receivable factoring solutions helped Ridgeline Manufacturing&#039;s battle financial crisis.\" 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