{"id":19469,"date":"2023-07-25T11:21:56","date_gmt":"2023-07-25T11:21:56","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=19469"},"modified":"2023-07-25T15:33:38","modified_gmt":"2023-07-25T15:33:38","slug":"focus-on-the-right-goals-part-3","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/principal-posts\/focus-on-the-right-goals-part-3\/","title":{"rendered":"Focus On The Right Goals \u2013 Part 3"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-19724 aligncenter\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-1030x602.jpeg\" alt=\"\" width=\"1030\" height=\"602\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-1030x602.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-300x175.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-768x449.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-1536x897.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-2048x1196.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-1500x876.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/02\/Focus-on-the-Right-Goals-Part-3-705x412.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>In <a href=\"https:\/\/liquidcapitalcorp.com\/principal-posts\/focus-on-the-right-goals\/\" target=\"_blank\" rel=\"noopener\">Part 1<\/a> of this series, we discussed how business owners need to focus on whether a sale will result in cash received.\u00a0 In <a href=\"https:\/\/liquidcapitalcorp.com\/principal-posts\/focus-on-the-right-goals-part-2\/\" target=\"_blank\" rel=\"noopener\">Part 2<\/a>, we discussed how business owners need to consider the net cash \u2013 the gross profit \u2013 that a sale will achieve.\u00a0 Building on this concept &#8211; and after taking a break recently to discuss our Spring client satisfaction results &#8211; \u00a0when I talk to people about accounts receivable financing\/factoring, they will sometimes raise the issue of cost.\u00a0 Yes, compared to a prime rate bank loan, our fees for working capital, outsourced professional credit and outsourced accounts receivable collection combined are certainly higher because we\u2019re providing far more service in a far different risk category.\u00a0 But so far they aren\u2019t comparing correctly.\u00a0 If a bank line of credit met a business owner\u2019s needs, they wouldn\u2019t be talking to us.\u00a0 They\u2019re meeting with us because a bank line isn\u2019t available, or is too small to be sufficiently useful to them.<\/p>\n<h3>The correct calculation for a profitable growing business is:<\/h3>\n<ol>\n<li>No additional cost or profit vs.<\/li>\n<li>Incremental sales from having unlimited working capital, less related cost of sales and other variable costs, less Liquid Capital advance fees, + value of lowered bad debt risk.<\/li>\n<\/ol>\n<p>Our clients become our clients because they\u2019ll be much better off if they do.<\/p>\n<p>Sometimes we\u2019re compared to bringing in an equity partner.\u00a0 Professionals I speak with generally agree that is the most expensive solution. On day one it looks inexpensive, because little cash goes out the door other than for legal fees, but in year 2 when there\u2019s a big dispute, or the co-owner wants to make more of the decisions, or is pushing for bad choices, or in year 10 when you have to pay them out for half the current value of the successful company, entrepreneurs realize that bringing on a partner was the most expensive decision they could have made.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19437 alignleft\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Dan-Effa-newsletter.png\" alt=\"Dan Effa\" width=\"289\" height=\"298\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Dan-Effa-newsletter.png 289w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Dan-Effa-newsletter-36x36.png 36w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/p>\n<h3><\/h3>\n<h3><a href=\"http:\/\/www.liquidcapitalcorp.com\/principals\/en-ca\/on\/liquid-capital-advance-corp\/\" target=\"_blank\" rel=\"noopener\">Learn more about me and the Liquid Capital Advance team<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In Part 1 of this series, we discussed how business owners need to focus on whether a sale will result in cash received.\u00a0 In Part 2, we discussed how business owners need to consider the net cash \u2013 the gross profit \u2013 that a sale will achieve.\u00a0 Building on this concept &#8211; and after taking [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":19724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-19469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-principal-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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