{"id":19443,"date":"2023-06-05T17:59:21","date_gmt":"2023-06-05T17:59:21","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=19443"},"modified":"2023-06-08T16:55:13","modified_gmt":"2023-06-08T16:55:13","slug":"focus-on-the-right-goals-part-2","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/principal-posts\/focus-on-the-right-goals-part-2\/","title":{"rendered":"Focus On The Right Goals \u2013 Part 2"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-19721 aligncenter\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-1030x688.jpeg\" alt=\"\" width=\"1030\" height=\"688\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-1030x688.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-300x200.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-768x513.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-1536x1025.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-2048x1367.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-1500x1001.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Focus-on-the-Right-Goals-Part-2-705x471.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"https:\/\/liquidcapitalcorp.com\/principal-posts\/focus-on-the-right-goals\/\" target=\"_blank\" rel=\"noopener\">my last post<\/a>, we discussed how important it is to focus on whether the customer will pay their bill, rather than just focusing on whether the customer issued a purchase order or signed a contract.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This by definition will bring cash in the door. But that also isn\u2019t the right end goal \u2013 it\u2019s the net cash that\u2019s important, after the expenses are paid. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, business owners will often focus on the sale\/cash in the door, while not focusing an equivalent amount of time on the cash going out the door to fulfil that sale. I\u2019ve spoken to business owners with 5-10% gross profit margins. With the level of risks business owners face today, that\u2019s usually not a business worth getting up for. Often business owners just make sales for the sake of the sale (which might make sense for a specific purpose, but it has to be a pretty sound business decision\u2026.).\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19437 alignleft\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Dan-Effa-newsletter.png\" alt=\"Dan Effa\" width=\"289\" height=\"298\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Dan-Effa-newsletter.png 289w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/01\/Dan-Effa-newsletter-36x36.png 36w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/p>\n<h3><a href=\"https:\/\/liquidcapitalcorp.com\/principals\/dan-effa\/\" target=\"_blank\" rel=\"noopener\">Want to learn more about me and the Liquid Capital Advance team? Contact me today!<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In my last post, we discussed how important it is to focus on whether the customer will pay their bill, rather than just focusing on whether the customer issued a purchase order or signed a contract.\u00a0 This by definition will bring cash in the door. But that also isn\u2019t the right end goal \u2013 it\u2019s [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":19721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-19443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-principal-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus On The Right Goals \u2013 Part 2 - Liquid Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liquidcapitalcorp.com\/principal-posts\/focus-on-the-right-goals-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus On The Right Goals \u2013 Part 2 - Liquid Capital\" \/>\n<meta property=\"og:description\" content=\"In my last post, we discussed how important it is to focus on whether the customer will pay their bill, rather than just focusing on whether the customer issued a purchase order or signed a contract.\u00a0 This by definition will bring cash in the door. 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