
{"id":16267,"date":"2022-03-23T15:02:25","date_gmt":"2022-03-23T15:02:25","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=16267"},"modified":"2022-07-27T18:13:40","modified_gmt":"2022-07-27T18:13:40","slug":"finding-leads-and-qualified-prospects-in-the-relationship-economy","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/finding-leads-and-qualified-prospects-in-the-relationship-economy\/","title":{"rendered":"Finding leads and qualified prospects in the relationship economy"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Finding qualified leads starts with having reliable sources. Here\u2019s where to start looking!<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16271\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/finding-qualified-leads_.jpeg\" alt=\"Finding qualified leads\" width=\"682\" height=\"618\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/finding-qualified-leads_.jpeg 8192w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/finding-qualified-leads_-300x272.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/finding-qualified-leads_-768x695.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/finding-qualified-leads_-705x638.jpeg 705w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are lots of online directories, tools and resources that can help provide insightful prospect data. But with so many options available, it may be hard to know where to start. For busy business owners, it can be particularly important to maximize the time spent finding leads.<\/span><\/p>\n<p><b>Here are five places you can source qualified prospects for your pipeline.<\/b><\/p>\n<h2><strong>1. LinkedIn Sales Navigator\u00a0<\/strong><\/h2>\n<p><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/sales-navigator\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn Sales Navigator<\/span><\/a><span style=\"font-weight: 400;\"> uses the power of its 500-million-member network to help sales professionals find and build relationships with prospects and clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They have advanced search tools like job title, industry, location, and more to help your team find and connect with ideal prospects through social selling. <\/span><span style=\"font-weight: 400;\">Best of all, Sales Navigator can be connected with many CRMS (such as <\/span><a href=\"http:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">) giving you an extra layer of insights into your existing customers and potential leads.<\/span><\/p>\n<h2><strong>2. Dedicated prospecting platforms<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are plenty of paid prospecting tools that can help you secure decision-makers\u2019 email addresses, phone numbers, job titles and so much more. Tools like VoilaNorbert and ZoomInfo can help your sales reps get accurate contact info and reach your potential prospects quicker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great thing about these prospecting tools is that they\u2019re designed to support your sales reps in the relationship economy. They usually have features to help start conversations, schedule follow-ups, track conversions and more.\u00a0<\/span><\/p>\n<h2><strong>3. Twitter<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that a report by Statista showed that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/259382\/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">67% of B2B businesses<\/span><\/a><span style=\"font-weight: 400;\"> use Twitter as a digital marketing tool?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond being a helpful ticker for industry news, Twitter has an excellent advanced search feature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to search for keywords, exact phrases or exclude certain words from your search. You can also search for high-intent hashtags that might reflect interest in your company&rsquo;s area of expertise, such as #productnames, #manufacturinggoods, #events and #geographiclocations. (Naturally, replace these words with hashtags that match your business opportunities.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16268 size-large\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-1030x654.jpeg\" alt=\"Finding qualified leads\" width=\"1030\" height=\"654\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-1030x654.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-300x190.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-768x488.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-1536x975.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-2048x1300.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-1500x952.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/03\/Finding-qualified-leads-scaled-e1648037494298-705x448.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h2><strong>4. Job boards<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When a company is recruiting for a new role, it might signal that they&rsquo;re investing in that general area or department. For example, a company looking for a new Head of Accounting may be searching for funding, grants or loans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By searching job boards, your team can look for listings that match your buyer persona job titles. From there, you can reach out to the role&rsquo;s hiring manager, who is likely a decision-maker.\u00a0<\/span><\/p>\n<h2><strong>5. Industry publications, networks and associations<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Niche trade events and industry associations may be filled with members that fit your ideal client profile. These organizations often list their members, partners, affiliates and other stakeholders on their website. These directories are a quick way to find potential prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find these memberships and associations, run a quick Google search such as \u00ab\u00a0best [industry] membership.\u00a0\u00bb You&rsquo;ll likely get results for nationwide associations, events and organizations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>No matter where you turn to for leads, the most important part of finding great leads is to have a solid sales prospecting process in place.<\/p>\n<hr \/>\n<h3><a href=\"https:\/\/liquidcapitalcorp.com\/blog\/how-to-improve-your-teams-sales-prospecting-skills\/\" target=\"_blank\" rel=\"noopener\"><b><i>Up next: Updating your sales prospecting process for the relationship economy<\/i><\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding qualified leads starts with having reliable sources. Here\u2019s where to start looking! There are lots of online directories, tools and resources that can help provide insightful prospect data. But with so many options available, it may be hard to know where to start. For busy business owners, it can be particularly important to maximize [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,1],"tags":[182,186,170,176,161,175,266],"class_list":["post-16267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-tips","category-blog","tag-business-growth","tag-business-strategy","tag-business-tips","tag-company-growth","tag-factoring","tag-invoice-factoring","tag-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finding leads and qualified prospects in the relationship economy<\/title>\n<meta name=\"description\" content=\"There are lots of online directories, tools and resources that can help provide insightful prospect data. 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