{"id":15567,"date":"2022-01-28T20:04:08","date_gmt":"2022-01-28T20:04:08","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=15567"},"modified":"2022-07-27T18:14:20","modified_gmt":"2022-07-27T18:14:20","slug":"how-to-improve-your-teams-sales-prospecting-skills","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/how-to-improve-your-teams-sales-prospecting-skills\/","title":{"rendered":"How to improve your team&rsquo;s sales prospecting skills"},"content":{"rendered":"<p><em>Even the most seasoned sales teams can benefit from brushing up on their sales prospecting skills. These top tips can help you get started!<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15571 size-large\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/01\/sales-prospecting-skills-1-1030x687.jpeg\" alt=\"sales prospecting skills\" width=\"1030\" height=\"687\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Without the right skills in place, <\/span><a href=\"https:\/\/liquidcapitalcorp.com\/other-resources\/the-relationship-economy-and-sales-prospecting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sales prospecting in the relationship economy<\/span><\/a><span style=\"font-weight: 400;\"> can take a lot of time, money and effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two of the most important areas for improving your team&rsquo;s sales prospecting skills are making sure they know how to prioritize their prospects and how to connect with prospects in the digital world. <\/span><\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Prioritizing Prospects<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing how to prioritize prospects can help ensure your team is spending their time where they&rsquo;re most likely to see a return on their efforts.<\/span><\/p>\n<p>Here are three ways for your sales team to prioritize their prospect list:<\/p>\n<h2><strong>1. Prioritize reconnecting with existing or previous customers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If a customer is, or already has, engaged with your company, it&rsquo;s far simpler to upsell or cross-sell them on a new offer than a cold prospect. They already know, like and trust you \u2013 so it&rsquo;s easier for them to commit to working with you again.<\/span><\/p>\n<p>With a customer relationship data platform, you can send a personalized message to the prospect that offers a next step and how you can help.<\/p>\n<h2><strong>2. Prioritize businesses that meet the ideal client profile<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Make sure your team takes into account characteristics like industry, job title, location and other factors to ensure they&rsquo;re spending time on prospects that are likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can further prioritize based on prospects who match the characteristics of customers who tend to bring ongoing or repeat business.<br \/>\n<\/span><\/p>\n<h2><strong>3. Prioritize industries and businesses that are on the rise<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A company that has received investment funding or is growing each quarter is more likely to work with you than the one taking losses or still in its early stages.<\/span><\/p>\n<p>Invest in tools or software so your sales team can do their due diligence and prioritize prospects based on their growth. They can also compare past annual reports to see changes in revenue and general trends.<\/p>\n<p>In addition to these three areas to focus on, sales reps should factor in global trends and events. Your sales reps should be sure to keep up with business news and trends to make sure they&rsquo;re focusing on industries that are on the rise.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><b><i>Up next: <a href=\"https:\/\/liquidcapitalcorp.com\/blog\/turn-your-sales-team-into-relationship-building-rockstars\/\">Give your sales team a winning advantage by boosting their relationship-building skills in the Relationship Economy.<\/a><br \/>\n<\/i><\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Even the most seasoned sales teams can benefit from brushing up on their sales prospecting skills. These top tips can help you get started! Without the right skills in place, sales prospecting in the relationship economy can take a lot of time, money and effort. Two of the most important areas for improving your team&rsquo;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,1],"tags":[182,170,175],"class_list":["post-15567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-tips","category-blog","tag-business-growth","tag-business-tips","tag-invoice-factoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to improve your team&#039;s sales prospecting skills<\/title>\n<meta name=\"description\" content=\"Even the most seasoned sales teams can benefit from brushing up on their sales prospecting skills. These top tips can help you get started!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liquidcapitalcorp.com\/blog\/how-to-improve-your-teams-sales-prospecting-skills\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve your team&#039;s sales prospecting skills\" \/>\n<meta property=\"og:description\" content=\"Even the most seasoned sales teams can benefit from brushing up on their sales prospecting skills. These top tips can help you get started!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liquidcapitalcorp.com\/blog\/how-to-improve-your-teams-sales-prospecting-skills\/\" \/>\n<meta property=\"og:site_name\" content=\"Liquid Capital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/liquid.capital\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T20:04:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T18:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/01\/sales-prospecting-skills-1-scaled-e1652459634490.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Glucki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/01\/sales-prospecting-skills-1-scaled-e1652459634490.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@Liquid_Capital\" \/>\n<meta name=\"twitter:site\" content=\"@Liquid_Capital\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Glucki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/\"},\"author\":{\"name\":\"Mark Glucki\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#\\\/schema\\\/person\\\/33190839620b8722be00a555cbe21780\"},\"headline\":\"How to improve your team&rsquo;s sales prospecting skills\",\"datePublished\":\"2022-01-28T20:04:08+00:00\",\"dateModified\":\"2022-07-27T18:14:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/sales-prospecting-skills-scaled-e1652459645167.jpeg\",\"keywords\":[\"business growth\",\"business tips\",\"invoice factoring\"],\"articleSection\":[\"Biz Tips\",\"Blog Posts\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/\",\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/\",\"name\":\"How to improve your team's sales prospecting skills\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/blog\\\/how-to-improve-your-teams-sales-prospecting-skills\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/sales-prospecting-skills-scaled-e1652459645167.jpeg\",\"datePublished\":\"2022-01-28T20:04:08+00:00\",\"dateModified\":\"2022-07-27T18:14:20+00:00\",\"description\":\"Even the most seasoned sales teams can benefit from brushing up on their sales prospecting skills. 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