
{"id":14651,"date":"2021-07-30T14:39:47","date_gmt":"2021-07-30T14:39:47","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=14651"},"modified":"2022-02-23T16:24:08","modified_gmt":"2022-02-23T16:24:08","slug":"create-your-digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/create-your-digital-marketing-plan\/","title":{"rendered":"Create a smart digital marketing plan on a budget"},"content":{"rendered":"<p><em>When the pandemic forced many businesses to close their brick-and-mortar locations, successful entrepreneurs doubled down on their digital marketing plan. Here&rsquo;s how you can too.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14665\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-1030x687.jpeg\" alt=\"create a digital marketing plan\" width=\"1030\" height=\"687\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-1030x687.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-300x200.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-768x512.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-1536x1025.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-2048x1366.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-1500x1001.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-digital-marketing-plan-705x470.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The pandemic forced many businesses to shift their focus online and left them to come up with creative solutions to selling. Pivoting their company was the only way to survive, and many found success when they <\/span><span style=\"font-weight: 400;\">shifted further into a digital strategy<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve decided to take this leap forward, here are a couple of things to keep in mind when you\u2019re integrating the \u2018new digital normal\u2019 into your marketing and sales efforts \u2014 and creating a smart <a href=\"https:\/\/pwd.com.au\/blog\/digital-marketing-for-small-businesses-6-top-tips\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> plan on a budget:\u00a0<\/span><\/p>\n<h2>1. Determine your business goals<\/h2>\n<p><span style=\"font-weight: 400;\">Would you get in the car without knowing where to go? Similarly, when you\u2019re creating a marketing plan, you need to know what your business needs to accomplish before you set that plan into action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by asking yourself the following questions related to your company:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>Do I want to increase sales?<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>Do I want to connect with different customer segments and increase brand recognition?<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>What are my long-term revenue and profit projections?\u00a0<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>Are there new products or services that should be added to the mix?<\/em><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then look at things from your customer\u2019s point of view. How would they answer these questions:<\/span><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>How was my experience dealing with that company?<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>How would I describe this company? Do I really know what they do?<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>Do I trust them?<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>Would I buy from them again?<\/em><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><em>Would I recommend this company to a friend or colleague?<\/em><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Establish your short and long-term goals based on the answers to these types of questions, and stay focused on that \u2018prize.\u2019 Ensure your entire team knows what these goals are, and connect their individual KPIs to the higher-level objectives.<\/span><\/p>\n<h2>2. Understand your market<\/h2>\n<p><span style=\"font-weight: 400;\">You need to know your market fit to build an effective marketing plan (and then budget for it). When you understand how you stack up against your competition, you can better establish which strategies you need to compete with and apply them to your roadmap.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by running a competitive analysis to research what others are doing, including what kind of market share they hold in digital channels. You can use tools such as <\/span><a href=\"https:\/\/www.spyfu.com\/\"><span style=\"font-weight: 400;\">SpyFu<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\"> to analyze the keywords they rank for, what kind of traffic they receive on their websites, and research how they position on search engines.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14662\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-competitive-analysis-1030x686.jpg\" alt=\"Create a competitive analysis\" width=\"751\" height=\"500\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-competitive-analysis-1030x686.jpg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-competitive-analysis-300x200.jpg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-competitive-analysis-768x512.jpg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-competitive-analysis-705x470.jpg 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Create-a-competitive-analysis.jpg 1280w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This knowledge is essential to stay ahead of the curve and build strategies that capitalize on your findings. Competitive analysis isn\u2019t about \u00ab\u00a0spying\u00a0\u00bb on your rivals though. It&rsquo;s about learning from their victories and their mistakes to proactively save your business time \u2014 and potentially wasted efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This step will improve your overall knowledge of your industry by analyzing the pros and cons of different company\u2019s processes, products, services and sales. This will help you modify your digital marketing plan and determine how to fill gaps to deliver better results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many different directions you can go with digital marketing, but narrow in on the tactics that match your desired outcomes and a better ROI.<\/span><\/p>\n<h2>3. Who do you want to work with?<\/h2>\n<p><span style=\"font-weight: 400;\">In-house vs. outsourced team. This is a significant factor that will influence your digital marketing plan and budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many advantages of hiring an in-house marketing team. The obvious benefit is that you have complete control over how your marketing is executed. There can also be stronger collaboration amongst various departments across your company, and you\u2019ll be building a company culture that can have many spinoff advantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the obvious disadvantage of relying on your in-house marketing team is that you&rsquo;ll need to dedicate a lot of time and resources to sourcing, interviewing, hiring and training that staff. You also have to prepare for drawbacks such as running into the same creative execution time and again and dealing with turnover costs. If a team member leaves, you\u2019ll need to have a process to quickly replace them to keep your plan on track.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14668\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-1030x687.jpeg\" alt=\"Marketing teams\" width=\"1030\" height=\"687\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-1030x687.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-300x200.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-768x513.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-1536x1025.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-2048x1367.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-1500x1001.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2021\/07\/Marketing-teams-705x471.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, there are some advantages to working with vendors, contractors and outsourced teams. First, they tend to be more specialized and come with extensive experience and skills to execute the marketing plan. It\u2019s up to them to stay on top of current trends, marketing best practices and bring new ideas to the table \u2014 so that is off your plate. They can also offer guidance and help you through any obstacles or failures that you may face during the execution of your project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can take time to bring an external group up-to-speed with your products, solutions, company workflows and various people they\u2019ll need to work with. In addition, it can be hard to find a truly trusted outsourced team who understands your goals and vision \u2014 so this should be a high priority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Up next, you may want to do a <a href=\"https:\/\/liquidcapitalcorp.com\/blog\/biz-tips\/six-pillars-of-digital-marketing\/\">deeper dive into your digital marketing tactics and mix<\/a> in order to focus the right time and resources. By reviewing these few things as part of your digital marketing strategy updates, you\u2019ll be able to match your next action items with your intended goals \u2014 and develop an outstanding digital marketing plan. <strong>Naturally, you\u2019ll also review your budget and need to ensure you have the working capital to execute these strategies \u2014 and that&rsquo;s where we can help further with our alternative funding solutions such as <a href=\"https:\/\/liquidcapitalcorp.com\/funding-solutions\/invoice-factoring\/\" target=\"_blank\" rel=\"noopener\">invoice factoring<\/a>.<\/strong><\/span><\/p>\n<h3><strong>If you\u2019re in need of financing to bring this plan to life, whether it be for payroll, inventory or any part of your strategy, <a href=\"https:\/\/liquidcapitalcorp.com\/principal-finder\/\" target=\"_blank\" rel=\"noopener\">get in touch today and we\u2019ll be happy to discuss how we can help.<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When the pandemic forced many businesses to close their brick-and-mortar locations, successful entrepreneurs doubled down on their digital marketing plan. Here&rsquo;s how you can too. The pandemic forced many businesses to shift their focus online and left them to come up with creative solutions to selling. Pivoting their company was the only way to survive, [&hellip;]<\/p>\n","protected":false},"author":120,"featured_media":14665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[182,257,261,258,259,260],"class_list":["post-14651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-business-growth","tag-business-quotes","tag-communication","tag-inspiration","tag-motivational-quote","tag-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create a smart digital marketing plan on a budget - Liquid Capital<\/title>\n<meta name=\"description\" content=\"The pandemic forced many businesses to double down on their digital marketing plans. 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