{"id":7387,"date":"2018-05-22T14:50:07","date_gmt":"2018-05-22T14:50:07","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=7387"},"modified":"2026-07-22T14:12:52","modified_gmt":"2026-07-22T14:12:52","slug":"turbo-charge-your-email-marketing-with-these-best-practices","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/es\/blog\/business-growth\/turbo-charge-your-email-marketing-with-these-best-practices\/","title":{"rendered":"Turbo charge your email marketing with these best practices"},"content":{"rendered":"

Part 2 of the \u201cDo-it-Right Email Marketing\u201d series. (Read Part 1 here.<\/a>)<\/em><\/p>\n

\"email<\/p>\n

Your email marketing program has just launched, and your first campaign has shown some exciting results. Firstly, it enticed two former customers to reach out and restart a conversation. Several current customers and colleagues also sent you a note to say \u2018nice job.\u2019 And you were encouraged when you saw prospects who have been ignoring your efforts to connect in other ways have now opened this message.<\/p>\n

This is a good start. So what\u2019s your next step?<\/p>\n

Get to know how to take your strategy to the next level and follow these email marketing best practices:<\/p>\n

Manage your email lists<\/strong><\/h2>\n

We frequently hear people say, \u201cI\u2019ve got a stack of business cards on my desk\u2026\u201d It those contacts aren\u2019t properly organized in a digital format, you\u2019ll miss out on the majority of their value.<\/p>\n

Keeping lists current is tedious and time-consuming \u2014 so it\u2019s no surprise that it\u2019s often ignored. But adding, removing and updating your digital contact list, which includes the cleanup of bounced emails that don\u2019t get delivered, should be an ongoing endeavor. Carve out time before and after each email campaign to work on your lists. You\u2019ll always have attrition, so adding new contacts and updating old records on a schedule will keep your time spent to a minimum.<\/p>\n

Keep your design simple<\/strong><\/h2>\n

\"email<\/p>\n

If you\u2019re unsure of what constitutes good email design, do some research. For example, you can view 15 campaigns highlighted by HubSpot<\/a> as well as Campaign Monitor\u2019s Top 100 campaigns<\/a>. Start to pay close attention to the emails you receive. The most inviting ones probably limit the use of fonts and colors, feature properly-sized and scaled images, draw you in with copy that flows from top to bottom, and prominently display a call to action.<\/p>\n

Before you schedule release, test your campaigns in multiple email clients such as Outlook and Gmail, as well as on different devices \u2014 desktop computers, laptops, tablets and smartphones. What you\u2019ve created isn\u2019t guaranteed to render that way on all platforms and devices. By testing, you may discover that you want to move elements around or that the phone number in your footer changes to a color that isn\u2019t easy to read.<\/p>\n

Create content your audience will enjoy<\/strong><\/h2>\n

Remember, it\u2019s not about you. All those vital selling points about your products and company? Give it a rest. Wait until your audience steps up and says, \u201cOK, tell me more.\u201d<\/p>\n

For now, develop content that will help your audience and create genuine interest. Include photos, videos and links to useful articles. Tell stories. Surprise and delight your readers. Even transactional emails that acknowledge orders can be playful and memorable.<\/p>\n

Embrace the technology<\/strong><\/h2>\n

\"email<\/p>\n

Often once we master the basics of software we leave it at that. But Email Service Providers are continually enhancing their platforms to help users generate more engagement and get better results.<\/p>\n

For instance, your platform probably has the option to set up auto-responders \u2014 a series of emails that release automatically each time you add new contacts to a designated list. It may also provide integrations with your CRM, website or social media accounts to simplify adding new subscribers to your email account. There are bound to be useful features you can use, so check them out.<\/p>\n

Carefully craft your subject lines.<\/strong><\/h2>\n

Don\u2019t slough off subject lines as unimportant. While studies show that emails are opened first based on who they are from, the subject line comes in as a close second.<\/p>\n

When you\u2019re drafting ideas, strive to create urgency and curiosity. Tailor your text so it\u2019s relevant to your readers and tease with what makes your email an interesting read. For inspiration, read 164 Email Subject Lines to Boost Your Email Open Rates<\/a>.<\/p>\n

Set reasonable expectations<\/strong><\/h2>\n

\"email<\/p>\n

Most companies launch an email program for two reasons:<\/p>\n

    \n
  1. They need a system for keeping in front of their existing buyers<\/li>\n
  2. They want to generate new business.<\/li>\n<\/ol>\n

    Some email programs quickly lead to inquiries and conversations that turn into sales. When that happens, it\u2019s easy to think, \u201cWow \u2013 that email accomplished a lot. We need to send more emails.\u201d But your email program on its own will never be a rainmaker.<\/p>\n

    No matter how engaging and stunning an email campaign might be, it isn\u2019t solely responsible for generating sales. If you think it is \u2014 or should be \u2014 you\u2019re setting yourself up for disappointment in the months to come.<\/p>\n

    It\u2019s more likely that your first email served as a catalyst, leading a select group of people who already knew about your company, your quality offerings and your strong customer support, to reach out. Fortunately, now that you plan to build on that experience, you\u2019ll have a good understanding of how to make the most of your new email program.<\/p>\n

     <\/p>\n

    Cathy Cain-Blank is President of\u00a0<\/em>CC Marketing and Communications<\/em><\/a>, specializing in developing and deploying effective email marketing campaigns for businesses across North America.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Part 2 of the \u201cDo-it-Right Email Marketing\u201d series. (Read Part 1 here.) Your email marketing program has just launched, and your first campaign has shown some exciting results. Firstly, it enticed two former customers to reach out and restart a conversation. Several current customers and colleagues also sent you a note to say \u2018nice job.\u2019 […]<\/p>\n","protected":false},"author":118,"featured_media":7389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"yoast_head":"\nTurbo charge your email marketing with these best practices - Liquid Capital<\/title>\n<meta name=\"description\" content=\"Your email marketing program has just launched, and your first campaign has shown some exciting results. This is a good start. 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