{"id":6478,"date":"2017-07-18T19:37:29","date_gmt":"2017-07-18T19:37:29","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=6478"},"modified":"2026-07-22T14:12:02","modified_gmt":"2026-07-22T14:12:02","slug":"want-expand-social-capital-3-things","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/es\/principal-posts\/want-expand-social-capital-3-things\/","title":{"rendered":"Want to Expand Your Social Capital? Do These 3 Things…"},"content":{"rendered":"

\"\"<\/p>\n

1. Say \u201cHello from the other side!\u201d<\/strong><\/h2>\n

Given the reach of today\u2019s digital world, anyone wishing to expand their Social Capital can do it easily just by following Adele\u2019s advice, by saying \u201cHello from the other side!\u201d What I mean by this is for you to use the reach and facility of social platforms to connect to anyone, anywhere, just by saying \u201chello\u201d and introducing yourself.<\/p>\n

Use LinkedIn or Facebook to identify persons across 1st and 2nd level contacts, who share a common industry or profession and reach out to them and ask for introductions to key persons in your field, sector, industry, city, or state. No matter if your business is Staffing, Insurance, Banking, Finances, or any other from services to manufacturing, join groups pertinent to your business.\u00a0Once in these groups begin to interact using \u201cLikes\u201d, \u201cShares\u201d and \u201cComments\u201d to expand your contacts, which will eventually place you in contact with new business introductions, or obtain access to capital to potentially grow your business. In a similar manner, use Twitter to like, follow, and retweet on potential contacts, influencers, or even Client prospects.<\/p>\n

So whether you do it like Adele and \u201csay hello\u201d from this side, that side, or the other side \u2013 it really doesn\u2019t matter, just as long as you do it \u2013 reach out and say hello — to your Network that is.<\/p>\n

2. \u201cAt least buy a ticket\u2026\u201d<\/strong><\/h2>\n

There\u2019s an old story of a Catholic priest who dreamed of winning the lottery. One day during his prayers he heard a voice from above inquiring\u2026\u201dFergus\u201d? Startled, he responded \u201cmy Lord, is that you? You\u2019ve heard my prayers and are you going to award me by letting me win the Lottery?\u201d The voice from above then responds, \u201cFergus\u2026help me out my son\u2026start by at least buying a ticket!\u201d.<\/p>\n

My 2nd suggestion is rooted in the notion that to expand your social capital requires a firm, personal commitment toward action from you \u2013 analogous to \u201cbuying a ticket\u201d.\u00a0It requires that you personally and physically interact with your Network, going to trade functions, breakfast meetings, lead groups, luncheons, happy hours, and \u201cMeet & Greet\u201d events.\u00a0It requires that you join a local chamber of commerce, which could also include ethnic or minority versions such as Indian, Asian, African-American, or Hispanic chambers of commerce, and attend them frequently and consistently.\u00a0Unlike Fergus who wouldn\u2019t even buy his own lottery ticket, you on the other hand, must buy a ticket, and then stick your neck out, attend, be participative, network actively, and follow-up with all your personal leads either with a call or Email. It\u2019s hard work and can\u2019t be done from your laptop or phone, but instead requires your personal and active involvement, because the only person who can build the relationships which will eventually lead to new opportunities for your business is you.<\/p>\n

3. Do like your Browser and \u201cREFRESH\u201d\u2026Yourself!<\/strong><\/h2>\n

The \u201cRefresh\u201d button present on your browser tells it to reload the current website and by doing so, reproduces the entire page.\u00a0Take this notion from your Browser and apply it to your digital profile — and \u201cRefresh\u201d yourself!\u00a0Invest in a professional headshot and update the profile photo and banners\u00a0on your LinkedIn, Twitter, and Facebook pages. You can use a\u00a0free online banner maker<\/a>\u00a0<\/strong>to create anything you imagine for your social accounts. Rewrite your profile description, updating it with your latest professional accomplishments, positions, promotions, job changes, or publications. If you write a Newsletter, redo the background artwork with something and create a storyline to attract interest from your network base, both current and new. You\u2019ll be amazed at the results this will produce for you.<\/p>\n

I recently did all these things in preparation for the August 15th launch of my book\u00a0\u201cThe Success Factor \u2013 Unconventional Wisdom for Small Business Success\u201d\u00a0<\/strong><\/a>and the results have been astounding.\u00a0I had >100% improvement in the open rates of my Newsletter, 30x increase in the click-through rates, 10x-15x increases in the number of followers on my LinkedIn profile and blog articles, and a barrage of personal responses from my Network.\u00a0All this anchored to an event (my book launch, in this case), but clearly tied to my action of \u201crefreshing\u201d my profile by providing new, interesting content to my Network. So if your profile and social capital becomes stale, static, or \u201cfreezes up on you\u201d and you\u2019re at a loss of what to do, then act like your Browser\u2026 and Refresh yourself!<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Say \u201cHello from the other side!\u201d Given the reach of today\u2019s digital world, anyone wishing to expand their Social Capital can do it easily just by following Adele\u2019s advice, by saying \u201cHello from the other side!\u201d What I mean by this is for you to use the reach and facility of social platforms to […]<\/p>\n","protected":false},"author":56,"featured_media":6479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-principal-posts"],"yoast_head":"\nWant to Expand Your Social Capital? 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