{"id":5460,"date":"2017-06-15T14:58:26","date_gmt":"2017-06-15T14:58:26","guid":{"rendered":"http:\/\/liquidcapitalcorp.com\/?p=5460\/"},"modified":"2019-01-08T21:51:31","modified_gmt":"2019-01-08T21:51:31","slug":"3-sales-tactics-no-longer-work-plus-3-new-ones","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/es\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/","title":{"rendered":"3 sales tactics that no longer work (Plus 3 new ones that do!)"},"content":{"rendered":"

\"social<\/p>\n

The state of sales has completely evolved. Old sales strategies no longer work, and any salesperson using traditional tactics likely can\u2019t compete with the modern sales leaders who\u2019ve adopted new methods. Exactly what sales tactics aren\u2019t working anymore, and what should we replace them with?<\/p>\n

Jonathan Lister<\/a> knows a thing or two about social selling. As Vice President of Sales with LinkedIn Sales Solutions and Country Manger of the Canadian division, he recently addressed a workshop audience to explain this shifting trend in sales. Technology has obviously brought forward new ways of engaging with brands, while customers are also interacting differently with their company contacts \u2013 resulting in conventional sales teams losing deals.<\/p>\n

What can sales teams do to catch up?<\/p>\n

As expected, Lister points to the pivotal role of social media for part of the answer. But there is more to the story, as LinkedIn analyzed the results of their \u201cGlobal State of Sales Survey\u201d and found out exactly why top sales reps were performing so well.<\/p>\n

What isn’t<\/u><\/em> working:<\/strong><\/h1>\n

These three traditional sales tactics are no longer working. Here\u2019s why you should stop doing them right now to improve your sales playbook.<\/p>\n

1. Call high up the ladder<\/strong><\/h2>\n

You\u2019ve likely learned that it\u2019s important to talk to a C-suite contact and build a relationship with the top person in a company. Not anymore.<\/p>\n

Lister explained that most sales people have to make contact with six to eight decision-makers per deal. Further, 58% decisions are made outside the C-suite.<\/p>\n

\u00abIf you’re just talking to the C-suite, you’re eliminating at least five people from that sales cycle,\u00bb Lister explained. Nowadays, the C-suite isn\u2019t as influential in the sales process. They\u2019re letting their teams take a more active role in the decision-making, and if you\u2019re only focusing on the top dogs, you\u2019re putting too much attention into the wrong relationship building.<\/p>\n

2. Lead with great questions<\/strong><\/h2>\n

The discovery process, including probing with thoughtful questions, has always been an important sales tactic. Many sales pros have been taught to reach out to a prospect and make a compelling statement to capture their interest.<\/p>\n

The problem is that buyers and decision-makers have also been sharpening their skills, including how to recognize sales tactics and then avoid them altogether. So if you\u2019re calling to ask someone to move services or buy a new product, chances are that this savvy prospect will have a rebuttal ready.<\/p>\n

\u00abMost buyers think that sales reps aren’t credible anyway,\u00bb Lister explains. And simply asking probing questions may only reinforce the idea that sales reps aren’t in touch with the way to connect with prospects.<\/p>\n

3. Touch 7 times<\/strong><\/h2>\n

Sales pros know that one touch point isn\u2019t enough. That\u2019s where the seven touch point rule stepped in \u2013 the theory being that you\u2019ll need at least seven points of contact to close a deal. But that could waste time, resources and shift focus to the wrong part of the sale.<\/p>\n

If sales pros are reaching out to their prospects just to get the touch points in, they’re wasting their time. \u00abReaching out without something meaningful to say is detrimental to the sales cycle,\u00bb cautions Lister, who added that a genuine point of contact has been a key component of relationship building with top sales pros.<\/p>\n

Unfortunately, the focus for many sales teams has been about hitting the seven touch points\u00a0\u2014 no matter how beneficial those activities were in pushing the sales opportunity to the next level.<\/p>\n

What is<\/u><\/em> working:<\/strong><\/h2>\n

The good news \u2013 the traditional strategy can now be replaced by a set of more modern set of sales tactics.<\/p>\n

Read part two to learn the three tactics all top sales pros should be using to connect with new customers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The state of sales has completely evolved. Old sales strategies no longer work, and any salesperson using traditional tactics likely can\u2019t compete with the modern sales leaders who\u2019ve adopted new methods. Exactly what sales tactics aren\u2019t working anymore, and what should we replace them with? Jonathan Lister knows a thing or two about social selling. […]<\/p>\n","protected":false},"author":10,"featured_media":5461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-tips"],"yoast_head":"\n3 sales tactics that no longer work (Plus 3 new ones that do!) - Liquid Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 sales tactics that no longer work (Plus 3 new ones that do!) - Liquid Capital\" \/>\n<meta property=\"og:description\" content=\"The state of sales has completely evolved. Old sales strategies no longer work, and any salesperson using traditional tactics likely can\u2019t compete with the modern sales leaders who\u2019ve adopted new methods. Exactly what sales tactics aren\u2019t working anymore, and what should we replace them with? Jonathan Lister knows a thing or two about social selling. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/\" \/>\n<meta property=\"og:site_name\" content=\"Liquid Capital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/liquid.capital\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T14:58:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-08T21:51:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/06\/Social-Selling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2600\" \/>\n\t<meta property=\"og:image:height\" content=\"1724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Glucki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Liquid_Capital\" \/>\n<meta name=\"twitter:site\" content=\"@Liquid_Capital\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Glucki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/\"},\"author\":{\"name\":\"Mark Glucki\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#\\\/schema\\\/person\\\/33190839620b8722be00a555cbe21780\"},\"headline\":\"3 sales tactics that no longer work (Plus 3 new ones that do!)\",\"datePublished\":\"2017-06-15T14:58:26+00:00\",\"dateModified\":\"2019-01-08T21:51:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/\"},\"wordCount\":643,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Social-Selling.jpg\",\"articleSection\":[\"Biz Tips\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/\",\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/\",\"name\":\"3 sales tactics that no longer work (Plus 3 new ones that do!) - Liquid Capital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Social-Selling.jpg\",\"datePublished\":\"2017-06-15T14:58:26+00:00\",\"dateModified\":\"2019-01-08T21:51:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#primaryimage\",\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Social-Selling.jpg\",\"contentUrl\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Social-Selling.jpg\",\"width\":2600,\"height\":1724,\"caption\":\"social selling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/fr\\\/blog\\\/biz-tips\\\/3-sales-tactics-no-longer-work-plus-3-new-ones\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 sales tactics that no longer work (Plus 3 new ones that do!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#website\",\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/\",\"name\":\"Liquid Capital\",\"description\":\"Become a Franchise Principal\",\"publisher\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#organization\",\"name\":\"Liquid Capital\",\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/logo-Liquid-capital.jpg\",\"contentUrl\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/logo-Liquid-capital.jpg\",\"width\":202,\"height\":80,\"caption\":\"Liquid Capital\"},\"image\":{\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/liquid.capital\",\"https:\\\/\\\/x.com\\\/Liquid_Capital\",\"https:\\\/\\\/www.linkedin.com\\\/company-beta\\\/16600\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/#\\\/schema\\\/person\\\/33190839620b8722be00a555cbe21780\",\"name\":\"Mark Glucki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15d553a1a0dfcce41cbec69d10de9e27c44342f5539e5b79660f934b35f3df78?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15d553a1a0dfcce41cbec69d10de9e27c44342f5539e5b79660f934b35f3df78?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15d553a1a0dfcce41cbec69d10de9e27c44342f5539e5b79660f934b35f3df78?s=96&d=mm&r=g\",\"caption\":\"Mark Glucki\"},\"url\":\"https:\\\/\\\/liquidcapitalcorp.com\\\/es\\\/author\\\/mark-glucki\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 sales tactics that no longer work (Plus 3 new ones that do!) - Liquid Capital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/","og_locale":"es_ES","og_type":"article","og_title":"3 sales tactics that no longer work (Plus 3 new ones that do!) - Liquid Capital","og_description":"The state of sales has completely evolved. Old sales strategies no longer work, and any salesperson using traditional tactics likely can\u2019t compete with the modern sales leaders who\u2019ve adopted new methods. Exactly what sales tactics aren\u2019t working anymore, and what should we replace them with? Jonathan Lister knows a thing or two about social selling. […]","og_url":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/","og_site_name":"Liquid Capital","article_publisher":"https:\/\/www.facebook.com\/liquid.capital","article_published_time":"2017-06-15T14:58:26+00:00","article_modified_time":"2019-01-08T21:51:31+00:00","og_image":[{"width":2600,"height":1724,"url":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/06\/Social-Selling.jpg","type":"image\/jpeg"}],"author":"Mark Glucki","twitter_card":"summary_large_image","twitter_creator":"@Liquid_Capital","twitter_site":"@Liquid_Capital","twitter_misc":{"Escrito por":"Mark Glucki","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#article","isPartOf":{"@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/"},"author":{"name":"Mark Glucki","@id":"https:\/\/liquidcapitalcorp.com\/#\/schema\/person\/33190839620b8722be00a555cbe21780"},"headline":"3 sales tactics that no longer work (Plus 3 new ones that do!)","datePublished":"2017-06-15T14:58:26+00:00","dateModified":"2019-01-08T21:51:31+00:00","mainEntityOfPage":{"@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/"},"wordCount":643,"commentCount":0,"publisher":{"@id":"https:\/\/liquidcapitalcorp.com\/#organization"},"image":{"@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#primaryimage"},"thumbnailUrl":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/06\/Social-Selling.jpg","articleSection":["Biz Tips"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/","url":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/","name":"3 sales tactics that no longer work (Plus 3 new ones that do!) - Liquid Capital","isPartOf":{"@id":"https:\/\/liquidcapitalcorp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#primaryimage"},"image":{"@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#primaryimage"},"thumbnailUrl":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/06\/Social-Selling.jpg","datePublished":"2017-06-15T14:58:26+00:00","dateModified":"2019-01-08T21:51:31+00:00","breadcrumb":{"@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#primaryimage","url":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/06\/Social-Selling.jpg","contentUrl":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/06\/Social-Selling.jpg","width":2600,"height":1724,"caption":"social selling"},{"@type":"BreadcrumbList","@id":"https:\/\/liquidcapitalcorp.com\/fr\/blog\/biz-tips\/3-sales-tactics-no-longer-work-plus-3-new-ones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/liquidcapitalcorp.com\/es\/"},{"@type":"ListItem","position":2,"name":"3 sales tactics that no longer work (Plus 3 new ones that do!)"}]},{"@type":"WebSite","@id":"https:\/\/liquidcapitalcorp.com\/#website","url":"https:\/\/liquidcapitalcorp.com\/","name":"Liquid Capital","description":"Become a Franchise Principal","publisher":{"@id":"https:\/\/liquidcapitalcorp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liquidcapitalcorp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/liquidcapitalcorp.com\/#organization","name":"Liquid Capital","url":"https:\/\/liquidcapitalcorp.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/liquidcapitalcorp.com\/#\/schema\/logo\/image\/","url":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/01\/logo-Liquid-capital.jpg","contentUrl":"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2016\/01\/logo-Liquid-capital.jpg","width":202,"height":80,"caption":"Liquid Capital"},"image":{"@id":"https:\/\/liquidcapitalcorp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/liquid.capital","https:\/\/x.com\/Liquid_Capital","https:\/\/www.linkedin.com\/company-beta\/16600\/"]},{"@type":"Person","@id":"https:\/\/liquidcapitalcorp.com\/#\/schema\/person\/33190839620b8722be00a555cbe21780","name":"Mark Glucki","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/15d553a1a0dfcce41cbec69d10de9e27c44342f5539e5b79660f934b35f3df78?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15d553a1a0dfcce41cbec69d10de9e27c44342f5539e5b79660f934b35f3df78?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15d553a1a0dfcce41cbec69d10de9e27c44342f5539e5b79660f934b35f3df78?s=96&d=mm&r=g","caption":"Mark Glucki"},"url":"https:\/\/liquidcapitalcorp.com\/es\/author\/mark-glucki\/"}]}},"_links":{"self":[{"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/posts\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/comments?post=5460"}],"version-history":[{"count":0,"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/posts\/5460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/media\/5461"}],"wp:attachment":[{"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/media?parent=5460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/categories?post=5460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liquidcapitalcorp.com\/es\/wp-json\/wp\/v2\/tags?post=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}