{"id":4959,"date":"2017-03-20T13:25:05","date_gmt":"2017-03-20T13:25:05","guid":{"rendered":"http:\/\/liquidcapitalcorp.com\/?p=4959\/"},"modified":"2017-03-21T16:28:27","modified_gmt":"2017-03-21T16:28:27","slug":"evalue-los-altibajos-del-negocio","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/es\/blog-es\/evalue-los-altibajos-del-negocio\/","title":{"rendered":"Eval\u00fae los altibajos del negocio"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4955\" src=\"http:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster.jpeg\" alt=\"rollercoaster\" width=\"759\" height=\"506\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster.jpeg 6000w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster-300x200.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster-768x512.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster-1030x687.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster-1500x1000.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster-705x470.jpeg 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2017\/03\/rollercoaster-450x300.jpeg 450w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><\/p>\n<p>Los ciclos econ\u00f3micos, con sus altibajos, son inevitables, ya sean nacionales, regionales o locales. Los negocios tambi\u00e9n son c\u00edclicos. Un a\u00f1o arriba, otro a\u00f1o abajo. Con un poco de suerte usted ha tenido varios a\u00f1os buenos entre tanto. Las causas var\u00edan: La tecnolog\u00eda puede hacer que un producto o servicio se vuelva obsoleto; un cliente importante puede salir del negocio; un nuevo competidor fuerte se ha instalado en su territorio.<\/p>\n<p>Independientemente del momento o la causa, la preparaci\u00f3n puede mitigar los efectos negativos. El consultor en marketing estrat\u00e9gico Neville Pokroy, en su art\u00edculo publicado en Mastermind Solutions Inc., presenta\u00a0<a href=\"http:\/\/www.mastermindsolutions.ca\/index.php\/2016\/05\/six-steps-to-overcoming-the-economic-roller-coaster\/\"><em><u>Six Steps To Overcoming The Economic Roller Coaster<\/u><\/em><\/a> (Seis pasos para afrontar la monta\u00f1a rusa econ\u00f3mica). Sea proactivo teniendo en cuenta sus recomendaciones.<\/p>\n<p>\u00abSi usted planea su pr\u00f3xima recesi\u00f3n, estar\u00e1 en gran forma cuando esta llegue\u00bb, dice Pokroy. \u00abDe hecho, si ya tiene los planes establecidos, y los est\u00e1 ejecutando, podr\u00eda pr\u00e1cticamente evitar que se presente una pr\u00f3xima recesi\u00f3n.\u00bb Un aspecto de estos seis pasos es el proceso de adquisici\u00f3n de clientes llamado AIDA:<\/p>\n<ul>\n<li>Atraer su <strong>Atenci\u00f3n<\/strong><\/li>\n<li>Suscitar su <strong>Inter\u00e9s<\/strong> mostrando las razones por las cuales su producto o servicio es lo que el cliente quiere<\/li>\n<li>Generar un <strong>Deseo<\/strong> de tal manera que el cliente quiera comprarle<\/li>\n<li>Motivar una <strong>Acci\u00f3n<\/strong> r\u00e1pida de compra cuando el cliente est\u00e9 listo<\/li>\n<\/ul>\n<p>Una mayor inversi\u00f3n en sus clientes durante los buenos tiempos le asegurar\u00e1 una mejor protecci\u00f3n para su negocio durante los malos tiempos. Si hay cambios de personal o recortes en algunas cuentas, usted tendr\u00e1 una base m\u00e1s amplia para compensar la p\u00e9rdida.<\/p>\n<p><a href=\"https:\/\/www.koganpage.com\/product\/big-change-best-path-9780749469429\"><em><u>Big Change, Best Path:<\/u><\/em><u> <em>Successfully Managing Organizational Change with Wisdom, Analytics and Insight<\/em><\/u><\/a>\u00a0(El gran cambio, la mejor ruta: manejar satisfactoriamente el cambio organizacional con sabidur\u00eda, an\u00e1lisis y comprensi\u00f3n), escrito por Warren Parry de Accenture Strategy y publicado por Kogan Page, ayuda a las organizaciones a dirigir el cambio organizacional complejo utilizando modelos innovadores para entender el \u00e9xito y el fracaso, y aprender de \u00e9l para ser m\u00e1s \u00e1gil y resistente.<\/p>\n<p>En un documento,\u00a0<a href=\"https:\/\/www.accenture.com\/_acnmedia\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Strategy_7\/Accenture-Turning-Change-Upside-Down.pdf\"><em><u>Turning Change Upside Down<\/u><\/em><\/a>\u00a0(Dele la vuelta al cambio), Accenture Strategy aborda el \u00abproceso inherentemente desordenado y ca\u00f3tico\u00bb de cambio, que este se deba a una recesi\u00f3n o a una evoluci\u00f3n organizacional. Parry y su colega, Randy Wandmacher, invitan a la \u00abaptitud para el cambio\u00bb, describi\u00e9ndola como \u00abun requisito para estar en los negocios, y no como algo a lo que hay que prestar atenci\u00f3n solamente cuando llega el cambio.\u00bb<\/p>\n<p>Ellos escribieron: \u00abDesarrollar esta &#8216;aptitud para el cambio&#8217; es similar al entrenamiento de los deportistas para una competencia. Entrenarse adecuadamente, centr\u00e1ndose en grupos musculares espec\u00edficos para adquirir fortaleza y flexibilidad, por ejemplo, reforzar\u00e1 su preparaci\u00f3n, permiti\u00e9ndole al deportista aguantar grandes esfuerzos sin ninguna baja en el rendimiento\u00bb.<\/p>\n<p>Cuando usted se prepara para el cambio en buenos y malos tiempos, usted estabiliza su negocio para aprovechar el crecimiento cuando este suceda y fortalecer su personal y clientes fieles frente a las dificultades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los ciclos econ\u00f3micos, con sus altibajos, son inevitables, ya sean nacionales, regionales o locales. Los negocios tambi\u00e9n son c\u00edclicos. Un a\u00f1o arriba, otro a\u00f1o abajo. Con un poco de suerte usted ha tenido varios a\u00f1os buenos entre tanto. Las causas var\u00edan: La tecnolog\u00eda puede hacer que un producto o servicio se vuelva obsoleto; un cliente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-4959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eval\u00fae los altibajos del negocio - Liquid Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liquidcapitalcorp.com\/es\/blog-es\/evalue-los-altibajos-del-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eval\u00fae los altibajos del negocio - Liquid Capital\" \/>\n<meta property=\"og:description\" content=\"Los ciclos econ\u00f3micos, con sus altibajos, son inevitables, ya sean nacionales, regionales o locales. Los negocios tambi\u00e9n son c\u00edclicos. Un a\u00f1o arriba, otro a\u00f1o abajo. Con un poco de suerte usted ha tenido varios a\u00f1os buenos entre tanto. 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