
{"id":19978,"date":"2023-07-20T18:23:29","date_gmt":"2023-07-20T18:23:29","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=19978"},"modified":"2026-07-22T14:17:21","modified_gmt":"2026-07-22T14:17:21","slug":"adjusting-your-margins-vs-raising-equity","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/es\/blog\/adjusting-your-margins-vs-raising-equity\/","title":{"rendered":"Adjusting your margins vs. raising equity \u2014 which is the better way to boost cash flow?"},"content":{"rendered":"<p><em>When your business (or your client\u2019s) needs to increase their working capital, there are options to help accelerate your cash flow.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-19979 aligncenter\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-1030x539.jpeg\" alt=\"Adjusting-margins-vs-raising-equity-scaled\" width=\"1030\" height=\"539\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-1030x539.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-300x157.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-768x402.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-1536x804.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-2048x1072.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-1500x785.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-margins-vs-raising-equity-705x369.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keeping profits from eroding is a tough proposition in an era of rising interest rates and persistent inflation. For many business owners, the struggle to keep up with the cost of inputs from energy to supplies can often be overwhelming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, healthy working capital is a must for companies seeking to weather tough economic times or follow through with their growth plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www150.statcan.gc.ca\/n1\/daily-quotidien\/230529\/dq230529a-eng.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recent study found<\/span><\/a><span style=\"font-weight: 400;\"> that companies expect to continue facing supply chain issues, rising inflation, and the increasing cost of inputs and employee hiring and retention. In fact, nearly half of the surveyed businesses expect their operating expenses to increase, and 30% expect their profitability to decrease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly 30% of businesses planned to increase prices to respond to these challenges. <\/span><span style=\"font-weight: 400;\">\u00a0This number climbed to 50% of hospitality and food services businesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em><strong>Did you know? <\/strong><\/em><a href=\"https:\/\/www.bdc.ca\/globalassets\/digizuite\/39041-report-sme-current-challenges-nov-2022.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to one survey from late 2022<\/span><\/a><span style=\"font-weight: 400;\">, nearly one-third of companies cited a low cash flow position as a main barrier to achieving their business objectives.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To respond to this challenge, some organizations decided to develop new markets, increase sales, reduce expenses or seek alternative financing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, rising above financial challenges in this economy \u2014 and continuing to meet your goals, pay staff and even grow \u2014 means finding a way to free up additional cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many companies, this means increasing profit margins or seeking financing. Depending on your growth plans and financial situation, finding the right path will look different for each company. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-19982 aligncenter\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-profit-margins-to-unlock-capital-1030x515.png\" alt=\"Adjusting profit margins to unlock capital\" width=\"1030\" height=\"515\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-profit-margins-to-unlock-capital-1030x515.png 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-profit-margins-to-unlock-capital-300x150.png 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-profit-margins-to-unlock-capital-768x384.png 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-profit-margins-to-unlock-capital-705x353.png 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/Adjusting-profit-margins-to-unlock-capital.png 1200w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h2>Adjusting profit margins to unlock capital<\/h2>\n<p><span style=\"font-weight: 400;\">Adjusting profit margins is one way businesses can unlock working capital. Often this is done by:<\/span><\/p>\n<ul>\n<li>Increasing prices<\/li>\n<li>Reducing expenses<\/li>\n<li>Extending the value of existing customers and relationships<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table style=\"height: 566px; width: 100%; border-collapse: collapse; border-style: double; border-color: #000000;\">\n<tbody>\n<tr style=\"height: 125px;\">\n<td style=\"width: 100%; height: 125px;\" colspan=\"2\">\n<h2><b>Three ways to calculate profit margins<\/b><\/h2>\n<h5>Before adjusting your profit margins, it\u2019s important to look at the different ways of measuring profit in a business. These include:<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 88px;\">\n<td style=\"width: 61.5942%; height: 88px;\">\n<h5><b>Gross profit margin: <\/b><span style=\"font-weight: 400;\">Your gross profit margin measures your company\u2019s revenue after subtracting expenses (essentially the cost of goods sold) from your sales.<\/span><\/h5>\n<\/td>\n<td style=\"width: 38.4058%; vertical-align: middle; height: 88px;\">\n<h5 style=\"text-align: center;\"><a href=\"https:\/\/www.freshbooks.com\/hub\/accounting\/calculate-gross-margin\" target=\"_blank\" rel=\"noopener\"><b>Gross profit margin<\/b><\/a><b> = (revenue \u2013 cost of goods sold) \/ revenue<\/b><\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 221px;\">\n<td style=\"width: 61.5942%; height: 221px;\">\n<h5><b>Operating profit margin: <\/b><span style=\"font-weight: 400;\">Your company\u2019s<\/span> <a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/entrepreneur-toolkit\/templates-business-guides\/glossary\/operating-profit-margin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">operating profit margin<\/span><\/a><span style=\"font-weight: 400;\"> will show how much revenue your business makes after subtracting the following variable expenses from your net sales:\u00a0<\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">The cost of goods sold<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Depreciation, amortization and selling<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">General and administrative expenses like salaries, rent and R&amp;D costs<\/span><\/h5>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 38.4058%; vertical-align: middle; height: 221px;\">\n<h5 style=\"text-align: center;\"><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/operating-profit-margin\/\" target=\"_blank\" rel=\"noopener\"><b>Operating profit margin<\/b><\/a><b> = operating profit \/ net sales<\/b><\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 132px;\">\n<td style=\"width: 61.5942%; height: 132px;\">\n<h5><b>Net profit margin<\/b><\/h5>\n<h5><span style=\"font-weight: 400;\">A business\u2019s net profit is what is left after expenses are deducted from total revenue. This is expressed as a percentage \u2013 for example, if your net profit margin is 20%, you\u2019re left with 20 cents out of every dollar of revenue.<\/span><\/h5>\n<\/td>\n<td style=\"width: 38.4058%; vertical-align: middle; height: 132px;\">\n<h5 style=\"text-align: center;\"><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/net-profit-margin-formula\/\" target=\"_blank\" rel=\"noopener\"><b>Net profit margin<\/b><\/a><b> = net profit \/ total revenue<\/b><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>What do these calculations reveal?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Each measure of profit margin tells a different story about your business and where you might be able to make changes that generate results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gross profit margin will provide a window into<\/span> <a href=\"https:\/\/www.thestreet.com\/dictionary\/g\/gross-profit-margin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">your company\u2019s efficiency<\/span><\/a> <span style=\"font-weight: 400;\">and the relationship between costs and profitability. Operating profit margin gives you a look<\/span> <a href=\"https:\/\/www.thestreet.com\/dictionary\/o\/operating-margin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">at the revenue your company generates<\/span><\/a><span style=\"font-weight: 400;\"> from its operating activities. Net profit margin will ultimately show how profitable your company is \u2014 and help you<\/span> <a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/entrepreneur-toolkit\/financial-tools\/net-profit-margin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">evaluate its overall financial health<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Raising equity \u2014 another way forward<\/h2>\n<p><span style=\"font-weight: 400;\">While evaluating expenses is a good way to ensure efficiency, continually adjusting margins isn\u2019t the right choice for every business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As<\/span> <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/how-to-know-when-better-profit-margins-arent-better-for-your-company\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey explains<\/span><\/a><span style=\"font-weight: 400;\">, even though it may increase profits, excessive cost-cutting can be counterproductive at a certain point. Being too aggressive, such as laying off staff or using lower-quality supplies, can eliminate new sources of growth and may affect areas that previously benefited customers or your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, raising prices may increase your profit margin per customer, but some customers may not be willing to pay the difference. Finding the right balance between the number of paying customers and the price they\u2019re willing to pay is delicate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if 100 customers are paying $1,000, but only 80 customers will pay $1,200, your revenue will be lower even at a higher price. Of course, if you see higher expenses to acquire and service those additional 20 customers, the math may work in your favour.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-19988 aligncenter\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/An-alternative-solution-for-boosting-cash-flow-1-1030x515.png\" alt=\"An alternative solution for boosting cash flow\" width=\"1030\" height=\"515\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/An-alternative-solution-for-boosting-cash-flow-1-1030x515.png 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/An-alternative-solution-for-boosting-cash-flow-1-300x150.png 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/An-alternative-solution-for-boosting-cash-flow-1-768x384.png 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/An-alternative-solution-for-boosting-cash-flow-1-705x353.png 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2023\/07\/An-alternative-solution-for-boosting-cash-flow-1.png 1200w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already calculated the optimal price and minimized expenses appropriately to maximize revenue, further measures to increase profit margins aren\u2019t always possible<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to create cash flow is to consider raising equity in your business.<\/span> <a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/entrepreneur-toolkit\/templates-business-guides\/glossary\/equity-financing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Equity financing<\/span><\/a><a href=\"https:\/\/www.thehartford.com\/business-insurance\/strategy\/business-financing\/equity-financing\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">isn\u2019t a loan<\/span><\/a><span style=\"font-weight: 400;\"> you\u2019ll have to repay but rather a way of raising capital for your company. It gives shareholders a percentage ownership of your business and profits. This is often done through venture capital, private equity, angel investors, crowdfunding or an initial public offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raising equity is a popular option for start-up businesses that don\u2019t want to take on debt. A company experiencing significant growth and expansion could be an attractive opportunity for potential investors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For organizations with a long-term growth strategy, choosing to forego debt allows you to<\/span> <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/valuation\/equity-financing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">invest more of your cash flow<\/span><\/a><span style=\"font-weight: 400;\"> in the business, rather than making loan payments. The right equity partner can also provide mentorship, advice or <\/span><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/money-finance\/get-financing\/time-to-bring-investor-into-your-business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">networking opportunities<\/span><\/a><span style=\"font-weight: 400;\"> from other investors and contacts.<\/span><\/p>\n<h2>An alternative solution for boosting cash flow<\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t want to give up ownership of your company, and you\u2019ve adjusted your margins as much as possible, what can you do if you need to accelerate your cash flow?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could seek funding from traditional sources, such as a bank, but this strategy is becoming increasingly difficult as financial institutions tighten their lending criteria and interest rates remain unstable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With alternative funding options, such as <\/span><a href=\"https:\/\/liquidcapitalcorp.com\/funding-solutions\/invoice-factoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">invoice factoring<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/liquidcapitalcorp.com\/funding-solutions\/asset-based-lending-abl\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">asset-based lending<\/span><\/a><span style=\"font-weight: 400;\">, you can leverage the power of your outstanding invoices and company-owned assets to inject your working capital with a reliable source of cash. You\u2019ll not only access the funds you need quickly, but you also won\u2019t need to give up equity, cut costs or raise prices.<\/span><\/p>\n<hr \/>\n<h2><b>Discover how Liquid Capital can help you or your client access the working capital needed to achieve greatness. <a href=\"https:\/\/liquidcapitalcorp.com\/principal-finder\/\" target=\"_blank\" rel=\"noopener\">Contact a Liquid Capital Principal today<\/a>.<\/b><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your business (or your client\u2019s) needs to increase their working capital, there are options to help accelerate your cash flow. &nbsp; Keeping profits from eroding is a tough proposition in an era of rising interest rates and persistent inflation. For many business owners, the struggle to keep up with the cost of inputs from [&hellip;]<\/p>\n","protected":false},"author":146,"featured_media":19979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[216,182,186,170,176],"class_list":["post-19978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-business-challenges","tag-business-growth","tag-business-strategy","tag-business-tips","tag-company-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adjusting your margins vs. raising equity<\/title>\n<meta name=\"description\" content=\"When your business (or your client\u2019s) needs to increase their working capital, there are options to help accelerate your cash flow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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