
{"id":15876,"date":"2022-02-18T14:14:25","date_gmt":"2022-02-18T14:14:25","guid":{"rendered":"https:\/\/liquidcapitalcorp.com\/?p=15876"},"modified":"2026-07-22T14:16:16","modified_gmt":"2026-07-22T14:16:16","slug":"build-meaningful-relationships-to-fuel-long-term-business-growth","status":"publish","type":"post","link":"https:\/\/liquidcapitalcorp.com\/es\/blog\/build-meaningful-relationships-to-fuel-long-term-business-growth\/","title":{"rendered":"Build meaningful relationships to fuel long-term business growth"},"content":{"rendered":"<p><em>When you and your team consistently create meaningful relationships with clients, it can lead to long-term business growth.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15880 size-large\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-1030x523.jpeg\" alt=\"Long-term business growth\" width=\"1030\" height=\"523\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-1030x523.jpeg 1030w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-300x152.jpeg 300w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-768x390.jpeg 768w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-1536x779.jpeg 1536w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-2048x1039.jpeg 2048w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-1500x761.jpeg 1500w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/long-term-business-growth-1-705x358.jpeg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/report\/2012\/global-trust-in-advertising-and-brand-messages-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">92% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> worldwide stating that they trust recommendations from friends and family above all other forms of advertising, your current clients are an important lead generation source. Especially with the evolution of <\/span><a href=\"https:\/\/liquidcapitalcorp.com\/other-resources\/the-relationship-economy-and-sales-prospecting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the relationship economy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are four ways that your happy clients can contribute to your long-term business growth and success in the relationship economy:<\/span><\/p>\n<h2>1. Word of mouth marketing<\/h2>\n<p><span style=\"font-weight: 400;\">According to a Statista report, nearly <\/span><a href=\"https:\/\/www.statista.com\/statistics\/831324\/influence-word-of-mouth-purchase-product-category\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">19% of purchase decisions<\/span><\/a><span style=\"font-weight: 400;\"> for financial services were impacted by word-of-mouth marketing. By having great relationships with your clients (and other business contacts), you&#8217;re more likely to benefit from word-of-mouth marketing and attract new business.<\/span><\/p>\n<h2><strong>2. Brand loyalty<\/strong><\/h2>\n<p>Brand loyalty is driven by dependability, quality and excellent client experience. If you master these, you&#8217;ll enjoy the benefits of seeing higher lifetime value, which can lead to long-term business growth.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/liquidcapitalcorp.com\/other-resources\/the-relationship-economy-and-sales-prospecting\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15883\" src=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/Relationship-Economy-ebook-button-705x529_V1.jpg\" alt=\"The beginner\u2019s guide to sales prospecting in the relationship economy\" width=\"400\" height=\"300\" srcset=\"https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/Relationship-Economy-ebook-button-705x529_V1.jpg 705w, https:\/\/liquidcapitalcorp.com\/wp-content\/uploads\/2022\/02\/Relationship-Economy-ebook-button-705x529_V1-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/strong><\/p>\n<blockquote><p><b><i>Get your copy of <\/i><\/b><a href=\"https:\/\/liquidcapitalcorp.com\/other-resources\/the-relationship-economy-and-sales-prospecting\/\" target=\"_blank\" rel=\"noopener\"><b><i>The beginner\u2019s guide to sales prospecting in the relationship economy<\/i><\/b><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>3. Referrals and access to new networks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When you create a great impression in someone&#8217;s network, they may introduce you to new potential leads and prospects. Having strong, mutually-beneficial relationships can help accelerate rapport and shorten the sales cycle \u2013 making it faster to connect with new prospects and increase sales.\u00a0<\/span><\/p>\n<h2>4. Testimonials and case studies<\/h2>\n<p><span style=\"font-weight: 400;\">Building strong client relationships mean they&#8217;ll be more likely to volunteer to share a positive review or testimonial. You can also follow up to interview them for a case study. These kinds of social proof can help you attract additional prospects and support business growth.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>\u201c84% of people trust online reviews as much as a personal recommendation.<\/strong><strong>\u201d<\/strong><\/p>\n<p><i>\u2014 <\/i><a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"noopener\"><i>Inc.<\/i><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Enjoy the benefits of boosting your reputation<\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\"><span style=\"font-weight: 400;\">84% of people<\/span><\/a><span style=\"font-weight: 400;\"> trusting online reviews as much as their friends, providing a great experience at every step along your buyer\u2019s journey can boost your reputation and attract new clients to your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, your current clients are your best cheerleaders, they can help generate sales and reduce the amount of time, money and effort it takes to generate new ones.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><b><i>Need to access additional funding on your quest to build better relationships? Consider an alternative funding solution, such as <\/i><\/b><a href=\"https:\/\/liquidcapitalcorp.com\/funding-solutions\/invoice-factoring\/\" target=\"_blank\" rel=\"noopener\"><b><i>invoice factoring<\/i><\/b><\/a><b><i>.<\/i><\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When you and your team consistently create meaningful relationships with clients, it can lead to long-term business growth. With 92% of consumers worldwide stating that they trust recommendations from friends and family above all other forms of advertising, your current clients are an important lead generation source. Especially with the evolution of the relationship economy. [&hellip;]<\/p>\n","protected":false},"author":120,"featured_media":15880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,1],"tags":[182,186,170,176],"class_list":["post-15876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-tips","category-blog","tag-business-growth","tag-business-strategy","tag-business-tips","tag-company-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build meaningful relationships to fuel long-term business growth | Liquid Capital<\/title>\n<meta name=\"description\" content=\"When you and your team consistently create meaningful relationships with clients, it can lead to long-term business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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