A man talking on a cell phone at his desk.

How One Broker Grew His Brokerage with Liquid Capital

How strategic invoice factoring partnerships can accelerate growth and build reputations.

 


Short on time? Read this 30 second summary

Bruno, an ex-banker turned financial broker, was searching for ways to deliver faster financing to his SMB clients in trucking, staffing, and manufacturing. Traditional bank loans were often too slow or inaccessible for their urgent needs.

Bruno discovered Liquid Capital and integrated their invoice factoring offerings into his services menu. Invoice factoring added a fast, flexible financing option to his toolkit and further substantiated his trusted financial advisor role. Within months, Bruno was sending Liquid Capital two client files each week, accelerating his brokerage’s growth. By 2024, Bruno had expanded his team, retained more clients, and established a reputation as a comprehensive problem-solver in business financing.

 


Case Study: How One Broker Grew His Brokerage with Liquid Capital

Meet Bruno: The Ex-Banker Turned Financial Broker

Bruno’s is a common story in the world of finance. An ex-banker with years of experience, he struck out on his own to become a financial broker. His mission? Help small and medium-sized businesses in industries like trucking, staffing, manufacturing, and excavation secure the working capital they desperately need. But Bruno quickly realized that traditional banking methods weren’t always the answer.

The Problem: Limited Options in a Fast-Paced World

In business, speed is everything. Bruno’s clients – hardworking SMBs – often found themselves in a catch-22. They had contracts to fulfill but lacked the cash flow to get started. Traditional bank loans, Bruno’s go-to solution, presented two major hurdles:

  1. Time: Banks moved at a glacial pace compared to the urgent needs of his clients.
  2. Eligibility: Many of Bruno’s clients, despite being operationally sound, didn’t meet strict banking criteria.

Bruno faced a critical challenge. His clients needed fast, flexible financing options, but he lacked the tools to provide them. He risked becoming a «one-trick pony» in a market that demanded versatility.

 

The Opportunity: Diversifying Financial Solutions

Enter Liquid Capital and invoice factoring. Bruno discovered that by partnering with Liquid Capital, he could offer his clients a powerful alternative to traditional bank loans. Here’s how invoice factoring addressed his clients’ needs:

  1. Speed: Funds available in days, not weeks or months.
  2. Flexibility: Based on invoice value, not company credit scores.
  3. Scalability: Funding that grows with the business.

By adding invoice factoring to his toolkit, Bruno transformed from a limited-service provider to a comprehensive financial advisor.

Why It’s a Game-Changer for Brokers

  1. Expanded Service Offerings: Bruno now provides tailored solutions for various client needs, enhancing his value proposition.
  2. Increased Client Retention: By offering more options, Bruno keeps clients engaged even when traditional financing falls through.
  3. Reputation Building: Bruno becomes known as a creative problem-solver, not just a loan facilitator.
  4. Accelerated Business Growth: With a steady stream of clients and referrals, Bruno’s brokerage grows faster than he initially projected.
  5. Passive Income Stream: Ongoing commissions from successful referrals provide a stable income base.

«[The client] came through the door with good relationships, good business practices and a solid contract in-hand. He was clear about his situation and didn’t hide anything or make me guess. It made him an ideal client, and we were able to help.»

– Liquid Capital

The Liquid Capital Partnership in Action

Bruno’s relationship with Liquid Capital’s Financial Controller Robert Leone, exemplifies a true partnership. Here’s how it works:

  1. Client Acquisition: Bruno identifies clients who could benefit from invoice factoring.
  2. Quick Assessment: Liquid Capital provides a 24-hour initial assessment, allowing Bruno to move quickly.
  3. Collaborative Approach: Bruno remains the primary point of contact, with Liquid Capital supporting from behind the scenes.
  4. Streamlined Process: The underwriting and setup process takes 5-10 business days, much faster than traditional financing.
  5. Ongoing Support: Bruno assists with documentation and acts as an advocate for his clients throughout the process.
  6. Mutual Growth: As Bruno’s business grows, so does his relationship with Liquid Capital. He now submits two files per week on average.

Real Results: A Win-Win-Win Scenario

  1. For Clients: SMBs gain access to fast, flexible financing, allowing them to take on new contracts and grow their businesses.
  2. For Bruno: His brokerage experiences accelerated growth. The steady cash flow from commissions allows him to hire help and expand his services.
  3. For Liquid Capital: They gain a reliable partner in Bruno, who provides a steady stream of qualified leads.

From constrained broker to creative problem-solver

Bruno’s journey from a one-dimensional financial broker to a trusted advisor illustrates the power of strategic partnerships. By aligning with Liquid Capital, he not only expanded his service offerings but also increased the value he represents to his clients.

In a world where businesses need more than just money – they need partners who understand their challenges – Bruno positioned himself as an invaluable resource. He no longer just sells financial products; he provides a menu of tailored solutions that help businesses thrive.

For brokers looking to elevate their game, Bruno’s story serves as a roadmap. It shows that by diversifying your toolkit and forming the right partnerships, you can transform your business from a simple intermediary to an essential part of your clients’ success stories.

Remember, in the fast-paced world of business financing, adaptability isn’t just an asset – it’s a necessity. By embracing innovative solutions like invoice factoring, brokers can stay ahead of the curve, grow their businesses faster, and most importantly, provide real value to the hardworking SMBs that form the backbone of our economy.

 

Up next: Serna’s Trucking: Driving results within the construction industry

Two men smiling in a room wearing shirts that say WORD IT on it.

How Liquid Capital Helped One Company Navigate Financial Challenges with Invoice Factoring

How Liquid Capital Helped One Company Navigate Financial Challenges with Invoice Factoring

 


Short on time? Read this 30 second summary

One manufacturing company founded in 2003, enjoyed steady growth until the 2009 economic downturn. Despite winning a large contract from a major grocery retailer, the company faced a cash flow problem when a large Canadian bank pulled their line of credit, leaving them classified as «not bankable» by traditional banks.

Turning to Liquid Capital for assistance, it received quick cash through invoice factoring, with $1.2 million made available over the course of the contract. This funding helped it maintain operations and deliver on the big order. By 2024, the company regained bankable status and achieved sales growth, emerging stronger from the partnership with Liquid Capital.

 


Case Study: How Liquid Capital Helped One Manufacturing Company Navigate Financial Challenges with Invoice Factoring

Business goes in cycles. During good times, it can feel relatively stress-free. Then something unexpected happens and you now have some serious problems to solve. Let’s talk about how one company navigated the economic storm of 2009.

When challenges come, it takes more than vision. You need great relationships with people who are willing to spend effort to help you out.

Founded in 2003, the company enjoyed steady growth for its first 6 years, but the 2009 economic downturn brought challenges that threatened the business.

 

Cash Flow Hits a Wall

In 2009, the economic recession hit, forcing everyone to take stock of things and make some tough decisions. The company faced two options: cut costs and reduce their workforce, or take an aggressive approach to capture market share while competitors played it safe. The company chose the latter, increasing sales and overhead in hopes of capturing market share. It was a bold move, but one that’s helped lots of companies thrive during tough times when everyone else is bearish. 

And the approach worked. They landed a big project from a huge grocery retailer. But it didn’t work fast enough.

 

«[The client] came through the door with good relationships, good business practices and a solid contract in-hand. He was clear about his situation and didn’t hide anything or make me guess. It made him an ideal client, and we were able to help.»

– Liquid Capital

 

As successful as they were, they had a cash flow problem.

To make matters worse, despite winning this huge contract, their bank pulled their line of credit. It wasn’t personal; it’s just how banks are structured. They lack the ability to handle non-standard situations.

The company’s efforts to restore their credit line failed, leaving them without necessary funds and classified as “not bankable” by traditional banks.

Ironically, it was now practically guaranteed money to continue operating via the large contract. And now they can’t get the funding to fulfill the contract and keep the doors open.

Timing is everything, and they found themselves out of time.

Invoice Factoring

Turning to another business bank in Canada for assistance, the company was directed to Liquid Capital. Here, Dan from Liquid Capital knew time was important. And he didn’t let the grass grow.

Dan handled initial research and underwriting within a month. Once this was done, they were set to receive funds within a day of sending out their invoice, making $1.2 million available through invoice factoring over the course of that contract. This immediate cash helped the company maintain operations and deliver on their big order.

And what’s more, once that initial underwriting was done, Dan could now buy any invoice under that contact, giving them cash the next day.


Process Overview:

  1. Initial Assessment: Liquid Capital assessed their financial status and operations, and ran credit on the company’s customer.
  2. Invoice Factoring Implementation: They began getting cash for their invoices. Cash flow improved the day after invoice submission.
  3. Consultative Support: Dan helped them over many hurdles, offering strategic advice, based on their strengths to overcome other times of turbulence in the company.

Today, the Company is “Bankable”

Businesses run into cash flow problems either from bumps in the road or the need for rapid growth or both. And when banks can’t help, Liquid Capital offers cash flow strategies that don’t just get you by today, but position you for the future.

They did their part and kept their eyes on the larger vision. With the help of Liquid Capital, they were able to stabilize and become bankable by 2024.

Results and other milestones:

  • Reaching Operational Stability: The funding enabled the company to continue production, pay suppliers, and avoid mass layoffs during a critical period.
  • Navigating COVID: During the COVID-19 pandemic, they faced severe supply chain disruptions. The existing relationship with Liquid Capital allowed them to manage these challenges effectively, ensuring financial stability and operational continuity.
  • Recovering Financially: By 2024, they regained “bankable” status, meaning they’re easy for banks to lend to, partly owing to their sales growth. The partnership with Liquid Capital helped the company navigate financial instability and emerge stronger.

Insights and Recommendations

According to the company’s CEO, the keys to making his way through the difficult realities of business are the following:

  • Vision and Transparency: Maintain a clear vision for the business and be transparent with financials to build trust with financial partners. This transparency was key to their ability to secure necessary funding.
  • Persistence in Communication: Consistent communication with suppliers and financial partners is vital. Its persistence helped maintain supplier relationships and secure financial support.
  • Networking and Relationships: Building a strong network of relationships can provide crucial support during challenging times.
  • Consultative Financial Partnerships: Working with a financial partner who offers consultative support can turn business strengths into actionable financial solutions. Dan’s approach at Liquid Capital exemplified this, helping the company transform their financial difficulties into manageable challenges.

Vision Paints the Picture. Friends Make It Happen.

The company’s journey shows the benefit of strategic financial management and the value of strong partnerships. 

Liquid Capital’s invoice factoring solution helped them overcome financial challenges and continue on a path of growth. Leadership, clear vision, strong relationships, and consultative financial support helped them navigate bumps in the road and get to a much stronger financial position.

Up next: Serna’s Trucking: Driving results within the construction industry

SiSTEM Tutoring

SiSTEM Tutoring: Growing STEM excellence with invoice factoring

Flexible financing helped SiSTEM Tutoring’s regional and national expansion.

SiSTEM Tutoring

 


Short on time? Read this 30 second summary

Phenomenal growth has marked the past year for the SiSTEM Tutoring Agency, founded by Pearl Ubaru. 

Once exclusively focused on private, one-on-one instruction, SiSTEM Tutoring saw an opportunity to grow and began landing large school board tutoring contracts across Texas.

But with government contracts came invoice payments set at net 30 days. Since SiSTEM pays its tutors weekly, Pearl faced a significant gap in working capital that threatened to limit growth and her ability to hire best-in-class tutors.

With Liquid Capital’s invoice factoring solution, SiSTEM has the cash flow to meet payroll on time, remain competitive in the industry, and begin taking the business nationwide.


Laying the groundwork for future generations

SiSTEM Tutoring Services — which stands for Students in STEM (Science, Technology, Engineering and Mathematics) — was established in 2019 as a private in-home tutoring company. They offer online and in-person tutoring and test prep in science, math, English and foreign languages by qualified teachers and graduate students.

When the pandemic increased the need for tutoring services, and local governments began funding school-based tutoring, founder Pearl Ubaru saw an opportunity she couldn’t pass up. She decided to make a move beyond private tutoring, pivoted her company in a new direction and quickly scaled her business. 

In late 2022, she doubled-down on marketing her company’s tutoring services to larger school boards by launching the Campus Immersion Program.

 

Laying the groundwork for future generations

Her efforts were successful, quickly winning bids to partner with several school board clients.  SiSTEM began sending tutors to K-12 schools across Texas, including the Houston Independent School District (HISD) and the Fort Worth Independent School District.

While the move into school-based tutoring was an exciting development for SiSTEM, large, government clients like school districts have vendor payment terms set in stone. In the case of Pearl’s clients, most invoices were paid in net 30 days.

“We hit the ground running for the spring semester in January and we had all these tutors and contracts,” explains Valarie Grant, Chief of Staff at SiSTEM. “Then we ran into problems with our invoices not being paid fast enough for us to pay our tutors weekly.”

SiSTEM maintains a strict weekly payroll and pays an above market rate to remain competitive and recruit high-calibre tutors. But while the business was expanding and thriving, the gap between payroll and the contracts’ monthly payment structure created cash flow concerns for Pearl, Valarie and SiSTEM.

 

“Pearl had an opportunity to do a lot with HISD (Houston Independent School District). She recognized that she needed some sort of solution to accelerate her cash flow so she could take care of payroll.”

– Liquid Capital

 

The invoice factoring difference

Cash flow gaps can have wide-reaching effects on a company, filtering down through the organization. And for SiSTEM Tutoring, the mismatch between a school district’s invoice payment and the company’s payroll meant that Pearl needed a more reliable solution to attract and retain the best tutors.

Pearl’s options to increase her cash flow were self-funding the payroll gap through her own earnings and savings, taking out loans, leveraging high-interest credit cards or applying for grants. Her business did win several grants, but with an increasing number of tutors to pay, this model was unsustainable to fund the growing payroll.

 

“We could have received loans and things of that nature, but we just felt like we didn’t really need a loan per se. We just needed quick access to the money that we’ve earned through our services.”

– Pearl Ubaru, Founder, SiSTEM Tutoring

 

Through a contact, Valarie heard about invoice factoring. Neither she nor Pearl had ever factored invoices before. After evaluating the process and several providers, the benefits of invoice factoring were attractive. Liquid Capital offered a particularly friendly, hands-on, transparent approach where all expectations were laid out upfront.

The Liquid Capital team was available to walk SiSTEM through the process, answer questions as needed, and offer additional support, including recommendations on record keeping, organizing payments and contract terms.

“I selected Liquid Capital because of how they work and the people behind them. After meeting the Liquid Capital Principal and hearing his thoughts and appreciation for what we do, it was a pretty easy ‘yes’ from me,” explains Pearl.

Scaling the business with healthy cash flow

Within two weeks of submitting her application with Liquid Capital, Pearl was able to pay tutors regularly and fund back-end operating expenses such as payroll systems, subscriptions to video conferencing tools and internal payroll.

“All of those things cost money, so thinking about that was a bit stressful. Working with Liquid Capital really did alleviate that stress and it did make a positive difference for sure. It really allowed us breathing room,” says Pearl.

Between March and June 2023, SiSTEM factored more than $400,000 in invoices. Since the spring, they have taken on tutoring contracts with at least 15 independent school districts and two charter schools in Texas. SiSTEM is also part of a co-operative that provides tutoring to different organizations and institutions nationwide.

Scaling the business with healthy cash flow

“Now that SiSTEM has the capital, it’s really just a function of getting the contracts,” says Liquid Capital. “Pearl is doing really well, the school districts really like her, so she’ll get opportunities. Then she just needs to be able to hire people and pay them. Now she has the ability to pay them, we’ve removed a critical block to her growth, without a doubt,” he adds.

 

“Even though we have an impactful vision and mission, money speaks — us paying tutors weekly, us paying them an above-market rate, really does allow us to bring in the best of the best.”

– Pearl Ubaru, Founder, SiSTEM Tutoring

 

Ready to grow in Texas and beyond

For Pearl, securing more than a dozen contracts in early 2023 was just the beginning. The team is looking beyond the Greater Houston area — expanding the company’s reach to the City of Houston and states ranging from Rhode Island to New Mexico.

Looking back, Pearl sees her partnership with Liquid Capital as a key opportunity that has ensured her company’s survival and allowed it to prosper and expand.

“I think the biggest thing is always going to be funding, no matter what, so if you can find a way to always have access to funds, that’s really what will make your business thrive,” says Pearl. “Liquid Capital are personable people and I feel like they definitely understand.”

 

Up next: Serna’s Trucking: Driving results within the construction industry

UFT Canada industry warehouse

UFT Canada

Flexible financing helped launch UFT Canada’s phenomenal growth.

UFT Canada

 


Short on time? Read this 30 second summary

Back in 2019, UFT Canada’s founder Dr. Park, CFO Steven Lee and Office Manager Angela Henley, were the first people at the newly formed filtration technology company. As a start-up with great ideas, patents, and products in increasing demand, they were keen to quickly grow once they ramped up operations in 2020. 

However, they soon discovered one of the common challenges of a start-up company: managing cash flow. Liquid Capital’s invoice factoring solution provided everything needed to be able to move forward with agility, allowing UFT to receive the cash for their invoices within 48 hours – almost 60 days earlier than they would normally receive it.


UFT Canada: a start-up itching to grow

UFT Canada manufactures air filtration technologies, which are used in a variety of industries and within a wide range of applications. These include waterproof and breathable textiles, health and safety products, medical and military clothing, and electronics. The existing and evolving demand for their technology is wide-ranging.

So much so, that the company has become a market leader and trendsetter in filtration technology, with over 500 patents. Clients include Polartec, Nike and The North Face, and the company exports many of its products to Europe.

Steven understood the opportunity and potential when he started the business and had big plans to hit the ground running. However, he soon discovered one of the common challenges of a start-up company: managing cash flow. And beyond that – finding a bank that would lend the kind of money that UFT needed to realize its potential.

Thankfully, the Business Development Bank of Canada recommended that UFT contact Liquid Capital, knowing that an alternative business lender was the best option for a start-up company that needed to accelerate its cash flow.

 

“The banks wanted to see at least two years of financial statements. Having products that were in high demand wasn’t enough and they wouldn’t touch us.”

Steven Lee, CFO, UFT Canada

 

A financing partner to solve cash flow issues

UFT’s cash flow issues stemmed from having to pay up-front for the raw materials that went into their products. The problem was the lag between the time they got paid and the time they needed to order more materials. Liquid Capital’s invoice factoring solution provided everything needed to be able to move forward with agility, allowing UFT to receive the cash for their invoices within 48 hours – almost 60 days earlier than they would normally receive it.

The company was able to order materials much faster, produce more product quickly and get even more invoices sent out. The company soon began growing at a phenomenal pace, despite having begun operations just before the pandemic hit.

More than just a financing partner

UFT has many clients in Europe, which can be an issue for many Canadian-based financing companies. Most Canadian companies that export their products deal predominantly with the US, so many financing companies don’t have much experience factoring to European invoices and as such, are less likely to be able to provide support.

The team at Liquid Capital had the experience and capability to invoice European companies, in European jurisdictions, and receive payment in euros. They provided flexible, accelerated funding, helping to preemptively mitigate cash flow challenges and providing guidance along the way.

 

“Liquid Capital completely understood the nature of our business as well as our company,” says Steven. This understanding was crucial for the Liquid Capital team to provide valuable advice that extended beyond immediate financing needs.

 

“The Liquid Capital team was so easy to deal with, very personable and easy to get along with, to the point that we were friends in the end.”

– Angela Henley, Office Manager, UFT Canada

 

Angela Henley stayed in constant contact with Liquid Capital. “They were so easy to deal with,” she says, “very personable and easy to get along with, to the point that we were friends in the end.”

Liquid Capital’s experience with helping start-up companies was also a big help to UFT. “When companies are growing rapidly, there are often big challenges,” they say. “We wanted to make sure that UFT could handle the growth. We take the time to understand our clients and their business, so we can provide them with better support. Sometimes we have to make complex decisions and we can’t do that without this understanding.”

The Liquid Capital team also helped Steven cope with supplier issues (one key supplier closed down mid-Covid), as well as the price of materials shooting up due to the pandemic. They also gave Steven advice when the company outgrew its original space. They helped UFT move from a 15,000 sq. ft. building to their new 40,000 sq. ft. premises, which involved a substantial financial penalty but needed to happen to sustain the level of growth.

The result: huge growth and a million-dollar bank loan

From a small start-up of only three people and zero revenue, UFT has grown in just over two years to a team of 22 people with revenue expected to reach $5.7 million by the end of 2022. All of this without having to hand over equity to outside investors. After working with Liquid Capital, UFT was eventually able to provide two years of financial statements, which led to a bank offering the company a line of credit of $1 million.

 

“UFT is a unique North American success story. It’s not a traditional manufacturing company, the electro-spinning nanotechnology it has developed is rare, which is why so many European companies wanted to do business with them. Such phenomenal growth during Covid is also rare.”

– Liquid Capital

 

Coming up: international expansion

So what does the future hold for UFT Canada?

“Continuing to make more sales and make the company grow is a top priority,” says Steven. “We’re talking to international clients and discussing setting up a manufacturing location in their location, in order to better secure the supply chain.”

UFT will soon expand its footprint beyond Canada, potentially to the US and Europe. As UFT strides ahead, Steven is still grateful for the help his company got as a start-up.

“Without invoice factoring from Liquid Capital, we would have great difficulties with cash flow,” says Steven. “It would have been difficult to grow so quickly.”

Up next: Learn how a tree-clearing company funded its growth and found a trusted business advisor by working with Liquid Capital.

Global Aviation and Invoice Factoring

Global Aviation: Above and Beyond

Discover how Global Aviation leveraged invoice factoring to reach new heights of business success with the help of Liquid Capital.


Short on time? Read this 30 second summary

You’ve likely experienced Global Aviation’s exceptional service from one of their customer service agents at one of the many North American airports they service.

Since its inception in 2009, Global Aviation has committed itself to providing high-quality airline staffing services for PAX (passenger, baggage and load control), cabin cleaning, aircraft detailing, ramp handling and mobility assistance. And with the help of Liquid Capital, the company has swiftly evolved into a top competitor in the industry. 

However, when business really took off in 2016, Global Aviation sought additional financing. At first, the bank was able to provide enough funding, but as new heights of success were reached, so was the need for additional cash flow—which the bank could not provide.

Like emergency oxygen masks on an airplane, Liquid Capital has been there when Global Aviation hit funding turbulence, ensuring a soft landing by accessing $40 million since 2016 through invoice factoring, and ultimately helping them become bankable. Now, Global Aviation is ready for takeoff again in a post-pandemic world.


Unlocking the secret to funding business growth

While Global Aviation was able to withstand the cash flow crunch in its first few years—and even experienced modest growth—by July 2016 the company realized it needed additional financing if it hoped to achieve its growth objectives. At that point, its main funding option was self-financing, which was not an ideal situation for Carm Borg, President and CEO of Global Aviation. 

“In this business, 90 percent of our costs are people-related. We have to make payroll every two weeks, but airlines only pay every 30 days,” says Carm, whose company offers a wide range of staffing services to airlines at airports across North America. “When you’re just starting out and ramping up quickly, it doesn’t take long to run into cash flow issues.” 

After a business associate recommended Liquid Capital to Carm, he knew there was another way to discreetly gain access to the working capital he needed to continue the flight path to business success that the company was on.

“Non-notification was a service not many factoring companies were offering—and it was a huge selling point for us. That, combined with the fact that Liquid Capital allowed us to get our money quickly and cleared us to get paid faster, made the decision to go with them a no-brainer.”

Carm Borg, President and CEO of Global Aviation

 

The company entered a unique alternative funding arrangement with Liquid Capital that gave it access to more than $40 million in working capital funding over the following years—money that was primarily used to make payroll every two weeks. Unlike the line of credit that Global Aviation had through the bank, which was capped at $1.5 million, Liquid Capital provided funding against the company’s $4 million in monthly invoices and its equipment. 

With the combination of invoice factoring and equipment financing/asset-based lending (ABL), the company was able to access the working capital it needed to keep growing. Understanding the need for discretion, Liquid Capital offered Carm the option of a non-notification factoring arrangement. In these kinds of arrangements, Liquid Capital operates in the background rather than collecting receivables directly. 

This arrangement allowed the company to grow in Canada and the U.S. from approximately 550 employees in 2016 to a whopping 2,500 in 2018—and from 20 airline contracts to 55.

With the help of Liquid Capital, Global Aviation swiftly evolved into a top competitor in the airline staffing industry. As it continued to land new contracts, the company also planned to add new people—between 800 and 1,000 and grew its annual revenue from $6 million to $12 million. Because the company could now prove three years’ worth of strong financials, it could make this move forward with a newly obtained traditional bank line by the middle of 2018.

 

Global Aviation and Invoice Factoring

New altitudes mean new funding needs

However, by 2019, the company had once again doubled its revenues to over $24 million and its new bank line was unable to handle the rapid growth. So, in October 2019, Global Aviation returned to Liquid Capital and once again leveraged invoice factoring and ABL to help fund their upwards trajectory. “They gave me the ability to grow the business twice as fast,” says Borg.

On track to bring in $70 to 80 million by the end of 2020, Global Aviation continued winning awards and contracts, adding new employees almost weekly. “We were basically doubling our growth every year, continuously, and 2020 was going to be our best year yet,” says Borg. 

Then, on March 23, 2020, about six months into its new arrangement with Liquid Capital, air travel came to a standstill as COVID-19 swept across the world.

While the pandemic affected every industry, it hit the aviation sector particularly hard. “We went to a bare-bones skeleton staff because there was minimal flight activity. It was basically survival mode,” says Borg. “Our goal at that time was to pay down our outstanding balance as receivables came in.”

“There’s a lot of financial crash and burns going on right now, but this allowed us to come in for a soft landing. Liquid Capital was instrumental in listening to us and coming up with a game plan on how we could repay our facility balance and right side the operations.”

Carm Borg, President and CEO of Global Aviation

 

Ready for takeoff when travel takes flight

Global Aviation has now weathered the pandemic storm and qualified for bank financing and government support so will be leaving Liquid Capital once again. “I’m sad to leave Liquid Capital, but we’ve survived the worst of the pandemic and are ready to stand on our own again,” says Borg.

When the world starts to travel again, and when the aviation industry takes flight once more, Global Aviation is well-positioned to continue its previous growth trajectory with the expertise, equipment and facilities ready for takeoff.

“The banks want three to five solid years of history, whereas factoring will base their funding solutions off of your current book of business. I’d definitely recommend the team at Liquid Capital—they’re very responsive, transparent and client-focused. You’ll always know exactly where every dollar is spent.”

Carm Borg, President and CEO of Global Aviation

 

Up next: Learn how a tree clearing company funded its growth and found a trusted business advisor by working with Liquid Capital.

Rayzor Edge Tree Services

Rayzor Edge: Clearing the way for reliable cash flow

Rayzor Edge, a tree clearing company, funded its growth and found a trusted business advisor by working with Liquid Capital.

Rayzor Edge Tree Services

 


Short on time? Read this 30 second summary

When Ray Bowman, owner of tree clearing company Rayzor Edge Tree Service, expanded into commercial contracts, traditional funding options weren’t sufficient to support his growth plans.

Though he didn’t have experience with alternative funding at first, Ray partnered with Liquid Capital because they provided more than just cash. Unlike other factoring companies, his Liquid Capital Principal took the time to understand Ray’s business, his funding needs and helped him understand the ins and outs of invoice factoring.

With Liquid Capital’s help, Ray has doubled his sales over the past year, strengthened relationships with subcontractors, gained a trusted business advisor and accessed the working capital needed to fund his growth plans.



Tree trimming develops new growth

Rayzor Edge Tree Service provides professional, environmentally conscious tree services for commercial and residential properties in southern Ontario. But Ray Bowman, Owner and President, wanted to grow his business faster than his working capital allowed. As a small company, he was constrained by cash flow, which prevented him from taking on bigger jobs and taking his commercial tree services business to the next level.

When he first started the business, Ray mostly did residential jobs that took a day or two, so he was paid quickly and could move on to the next job. But two years ago he started moving into the commercial market, providing services such as tree-clearing for developers — which created some unexpected funding challenges.

“For a small company, longer invoice payment terms are a real problem. I didn’t have the cash flow capabilities to take back-to-back commercial contracts, especially with subcontractors working for me. If I can’t pay my team quickly, then I’m not going to have any faithful subcontractors that are willing to work with me.”

Ray Bowman, Owner and President, Rayzor Edge Tree Service

 

Cash flow crunch limits growth rate

A commercial job might take weeks or longer, and Ray would have to wait anywhere from 30 to 120 days to get paid by his corporate clients.

This limited the number of jobs he could accept and his line of credit with the bank wasn’t enough to support the growth of his commercial tree services business.

That’s when a business consultant he was working with recommended Liquid Capital. Ray did his due diligence and met with several invoice factoring companies, but after meeting with the other factors, he was wary of being treated like a small fish in a big pond.

“Liquid Capital stood out to me right away. My Liquid Capital Principal took the time to understand my business and my opportunities. There were no surprises and no hidden fees. Most importantly they treated me with mutual respect.”

Ray Bowman, Owner and President, Rayzor Edge Tree Service


Solution: New funding partner improves cash flow for accelerated growth

Ray started working with Liquid Capital in August 2020 — and he hasn’t looked back.

For larger commercial jobs, Rayzor Edge requires the services of several subcontractors. With this factoring arrangement Ray can pay subcontractors in a timely manner, resulting in improved relations, and as a result, improved service for their clients.

“Now, when I need a job done, my subcontractor is available — he’s getting paid so he’s willing to go out of his way to work with me.”

Liquid Capital has provided much more than cash to this growing business, with his Liquid Capital Principal advising Ray from a business perspective. And while doubling sales has been a game-changer, Ray also appreciates the counselling and support that saves him from unwarranted risk.

His Liquid Capital Principal also helped Ray negotiate a better arrangement with his bank.

Rayzor Edge had an operating line of credit that was secured by its accounts receivable, equipment and even Ray’s house, which far exceeded the size of the loan. Ray’s Liquid Capital Principal negotiated with the bank on his behalf to have them release his accounts receivable. This allowed Ray to factor his commercial invoices with Liquid Capital and use the extra working capital to help fund his rapid growth.

“As a small business owner, it’s helpful to know someone’s got your back because you’re so reliant on yourself for so many aspects of running the business. Having somebody that I can turn to for advice is worth a lot.”

Ray Bowman, Owner and President, Rayzor Edge Tree Service

Nowhere but up from here

Since working with Liquid Capital for the past year, gross sales are up 100 percent. “We pretty much doubled our sales,” says Ray. “And we’re just getting started.”

“Before working with Liquid Capital, we just didn’t have the cash flow to support our growth. We were confined to doing basically a job a month or so. Now with Liquid Capital behind us, we’ve freed up our cash flow to continue to grow — and there’s no ceiling on it.”

Most importantly, his bottom line has grown, allowing him to take on back-to-back contracts, which previously wasn’t possible.

“I fully intend for us to be partners for the foreseeable future as we maintain our upward trajectory. There are a number of pieces of equipment that I’d like to acquire, and our relationship with Liquid Capital can help us with that, too,” says Ray.

“There’s no question I would recommend Liquid Capital to anybody in the same predicament. Working with Liquid Capital has opened so many doors. I recommend that invoice factoring is not viewed as a last resort, but as part of a smart financial toolkit to help businesses grow.”

Ray Bowman, Owner and President, Rayzor Edge Tree Service

 

Up next: How this savvy entrepreneur, Claudia Serna, expanded her trucking company to become an integral part of her local economy — with the help of strategic funding.

Broadcasting booms lead to invoice factoring with Liquid Capital

Best Broadcast: AV company booms by adding invoice factoring

Learn how Best Broadcast was able to save money and grow their business with the help of their local Liquid Capital Principal. 

Best Broadcast boosts sales with invoice factoring from Liquid Capital

 


Short on time? Read this 30 second summary

Best Broadcast is a thriving audiovisual company with a strong technical team and fast-growing business. Along their business journey, they have generated a lot of accounts receivables (ARs), but have sometimes had slow-paying customers, which has created cash flow shortages.

Since partnering with Liquid Capital, they’ve been able to leverage invoice factoring to consistently inject capital into their business that would have otherwise been tied-up elsewhere. This has allowed Dave Kip, CEO of Best Broadcast, to run his company with less stress — and focus his attention on growing his business.

With a reliable alternative financing solution in place, Dave now has access to the funds he needs to grow his business and no longer has to worry about cash flow to address operational expenses. Due to its affordability and easy access, he advises other business owners to consider invoice factoring when looking to improve their working capital.

“Positive cash flow in my industry has always been extremely important because it eliminates unwanted stress that can come with staffing and managing the day-to-day operations. Having a reliable cash flow allows me to focus my attention on growth opportunities.”
Dave Kip, CEO of Best Broadcast



The backstory: Bursting out of the starting gate

In the spring of 2008, Dave Kip had the exclusive opportunity to work on a major project that would garner a lot of media coverage, and would be the launching point for his broadcast systems engineering and consulting firm, Best Broadcast.

He was asked to build the groundbreaking CityTV Dundas Square station in Toronto, Ontario. With a successful launch putting him in the spotlight, Dave found his phone ringing off the hook with even further business opportunities to work with major companies such as Rogers. In just two short years, he grew from a one-man shop to a team with seven full-time staff.

In 2014, the stage was set for tremendous growth. Best Broadcast purchased an integration company and doubled their headcount, allowing them to provide an end-to-end solution for TV stations including AMI, CBC, TVO, Bell, and even clients as far away as in Trinidad. In 2016, the evolution rapidly continued, branching off into the audiovisual industry with 40+ employees. Best Broadcast was now a dominant player supporting large AV companies such as Samsung, supplying technical manpower that would allow their clients to focus on sales without having to worry about project delivery.

The business was booming, and positive cash flow became increasingly important. But with all this success came challenges that every business owner will face at each growth step. Best Broadcast needed to access more reliable working capital to manage day-to-day operational demands and keep the momentum going.

The issue: Overcoming cash flow challenges with a brilliant solution

While Best Broadcast was a thriving business, occasionally there would be a slow month where finances would be tight. Every business owner can relate to this cash flow problem in their own growth journey. To increase cash flow, Dave started offering clients a five percent discount if they paid their bill in full within 15 days. But this heavy discount was eating into his bottom line.

Fortunately, because the Best Broadcast billing process generated a lot of accounts receivables (ARs), a solution was right under their nose. When he was introduced to Liquid Capital, he realized he could change his approach, speed up his incoming cash flow and save money.

 

In many cases, when Best Broadcast sends technicians out on the field, they’re on the job for a couple of weeks before a first bill gets sent out to their client. Because they invoice on a net 45-day term, incoming cash flow can slow down. That means they can be waiting for a minimum of 60 days from when they start a job to get paid.

Dave often found that he had hundreds of thousands of dollars tied up in ARs and limited cash in the bank. With the majority of his funds not immediately accessible, he could not see how to keep growing the business.


The solution: Finding immediate cash flow relief

The solution was invoice factoring, and Dave learned it could alleviate his day-to-day working capital problems.

His Office Manager Barbara, who had been with the company since 2015, also took the time alongside Dave to understand and evaluate how invoice factoring could work for them. Together, with their Liquid Capital advisor’s strategic guidance, they were able to forecast the potential savings and financial improvements of this smart lending solution.

“Once we calculated the difference between what we were offering clients for early payment discounts, getting private loans or even dipping into our bank overdraft, it became a no-brainer to use invoice factoring,” Dave explained. “If other companies are offering early payment discounts, then you should consider factoring as a real option. I had always assumed that it would cost much more, but when looking at the calculations, invoice factoring was a much cheaper option.”

When they started using invoice factoring, Best Broadcast immediately saw a world of a difference in their cash flow. With Liquid Capital they now had access to the funds they needed so Dave no longer had to worry about day-to-day operational costs.

 

“Liquid Capital allows me to operate without stress. If a company is offering early payment discounts, factoring is a cheaper option to gain access to money.”

Dave Kip, CEO of Best Broadcast

 

The solution continues to help Dave evolve the business and increase their cash flow. Liquid Capital not only provides funding to reduce stress for Dave, Barbara and their team, but is building a lasting relationship they can count on. Their Liquid Capital Principal regularly checks-in with them and is available to discuss matters not just related to funding, but also strategic business moves.

By understanding his industry and unique challenges, the tailored advice from Liquid Capital gives Dave the financial assurance to take on new opportunities.

 

“Liquid Capital is more than just a source of money. My Principal calls regularly, gives me his perspective and shows me my financial trends so we can discuss what next steps make sense for my business.”

Dave Kip, CEO of Best Broadcast

 

Best Broadcast - Liquid Capital success story

A bright future ahead

Looking forward, the next couple of years could be an exciting era for the company. Dave has eyes on new industries to add to Best Broadcast’s lineup — including the remote working space, which will no doubt bring next-level business priorities for many clients. He also has plans to open a technical school that would provide formal training to AV technicians, with the goal of introducing more qualified technicians into the workforce.
As the Best Broadcast strategy evolves, Liquid Capital will be proudly by Dave’s side as a funding source and cheer him on as a business partner.

 

“The next time I need money, the first person I’m calling is my Liquid Capital Principal.”

Dave Kip, CEO of Best Broadcast

 

Up Next: How this trucking company was put on the road to success with both funding and strategic business advice.

Serna's Trucking is driving results within the construction industry.

Serna’s Trucking: Driving results within the construction industry

How one business owner found their road to success with the help of alternative funding and strategic business advice. This is the success story of Serna’s Trucking

Serna's Trucking - Driving results

In 2003, Claudia Serna decided to open a trucking business in San Marcos, Texas. Originally from Mexico, Claudia first thought of starting Serna’s Trucking after she went through a divorce. With the support of her mother, the savvy entrepreneur was able to purchase her first truck. Over the course of two decades, Claudia began expanding the company and soon became an important part of the local economy.

As the San Marcos region has grown and developed, the area has experienced an infrastructure boom, along with the need for transport of construction materials. Ready to meet this demand, Serna’s Trucking has been able to capitalize on the need for construction transport.

A Financial challenge — and a helping hand

Serna's Trucking

Like many business owners, Claudia had struggled with delays between receiving payments from her customers and paying her subcontractors. Previously, she had needed to wait several weeks to receive the funds for her outstanding invoices.

When her business advisor and contacts at the Greater Austin Hispanic Chamber of Commerce suggested that she seek out financing options to grow her business, Claudia decided to look into it further. She was eager to find a better solution that would help her pay her subcontractors faster.

However, Claudia had never used financing before. Instead, she always paid in cash or used informal loans from friends and family. Empowered with potential access to the working capital she needed to grow her business, Claudia decided it was time to take her business to the next level.

Liquidity at the right time

Claudia’s business advisor suggested she seek assistance from the Liquid Capital Principal in Austin, who also happened to be an active member of many Hispanic community organizations in Central Texas. Bringing over 20 years of expertise in alternative business finance, this partnership with Liquid Capital was the perfect fit for Serna’s Trucking. Her Principal quickly got to know Claudia’s business needs and challenges and recommended that she make use of invoice factoring.

“By having the money fast, we can pay the subcontractors fast. They don’t have to wait until we get paid. Now, we can pay them the same week.” — Claudia Serna, Owner of Serna’s Trucking

With invoice factoring, Claudia was able to significantly improve her cash flow. After invoicing her customers every week, Claudia could now send the invoices directly to Liquid Capital with a request for funding. Liquid Capital then sends her an advance on the funds due and she is able to pay her subcontractors immediately. Next, Liquid Capital collects the payment from Claudia’s customers and sends her the rest of the money, minus a small fee.

“The partnership has been really positive and Liquid Capital helped position us to grow the company. Last year, we grew around 20% and we expect to grow another 20% next year. With this funding strategy, we’re set up to keep expanding.” — Claudia Serna, Owner of Serna’s Trucking

The liquidity offered by invoice factoring has made a big difference for Serna’s Trucking. Since partnering with Liquid Capital, the company has seen consistent year- over-year growth.

Serna's Trucking

Driving business strategy

But access to cash isn’t the only way Liquid Capital has helped Serna’s Trucking. The partnership has had many other benefits as well.

For starters, the weekly invoicing process has provided a useful way for Claudia to organize and manage her invoices. In addition, Claudia and her dedicated Principal have developed a strong working relationship and she often turns to him for business advice. For example, when Claudia was recently considering working with a new company, her Principal was able to help her by running a credit check and evaluating the risk.

“Sometimes I call my Liquid Capital Principal when I have questions and he is there to lend a hand. When we wanted to start working with a new company, he was able to advise me about the possible benefits and risks. It’s a really good relationship.” — Claudia Serna, Owner of Serna’s Trucking

Building up the community by giving back

As the company has focused on its own business and forging through the ups and downs, they have never forgotten their local community.

In fact, one of the most remarkable things about Serna’s Trucking is Claudia herself. She uses her success to make donations and give back to the community, including assisting teen sports programs at local schools. Her extraordinary efforts have earned her recognition from organizations in San Marcos and neighboring cities.

Claudia was the recipient of TAMACC’s 2019 Businesswoman of the Year Award, and the 2018 Minority Construction Services Firm Award from Minority Enterprise Development Week, San Antonio. She was also nominated for the 2019 RHCA Luna Awards.

Avoiding potholes and full speed ahead

While the global pandemic has presented some significant hurdles for the business, progress has fortunately remained consistent for Serna’s Trucking. In fact, Claudia is now thinking of expanding even further. In the near future, she hopes to purchase more equipment, such as GPS, as well as adding more trucks to her fleet.

Over time, Claudia’s company has grown to become more than just a business. She refers to it as “like a family.” And with continuing growth expected in the years ahead, the Serna’s Trucking family is looking forward to the open road ahead.

 

Up Next: Learn how this military defense manufacturing company gained access to a $2 million credit facility.

Institute for the Development of African American Youth (IDAAY)

Institute for the Development of African American Youth (IDAAY)

The good fight

Archye Leacock was a professor of political science at Temple University in Philadelphia when he first came up with the idea for the Institute for the Development of African American Youth (IDAAY).

The native Trinidadian, who also earned his PhD at Temple, was dismayed by the low number of at-risk youth in his classroom—youth who, in his opinion, were being neglected by the system. When he looked a little further, he realized his students weren’t isolated cases. The local communities surrounding the university campus were full of kids who were doing what they needed to survive in the city’s rough neighborhoods—and suffering as a result.

Archye wanted to show kids another path, so he started an SAT prep course on the weekends in his spare time.

“We were responding to the needs of young people and their parents who weren’t getting the proper support. They needed to learn how to read and do math,” he says. “So I decided to serve these young people and educate them—and their parents too.”

In 1991, IDAAY was officially born and, over the years, it’s grown tremendously to include innovative new programs. The Intensive In-Home Supervision Program, for instance, works with young people who have been arrested and teaches them how to avoid negative repeat behaviors. Young Fathers United offers workshops to help young men learn about their family history, family trends, basic health and childcare. And, of course, there’s the Main College-Bound Program which helps prepare youth, between the ages of 10-18, for college.

“Many young people believe that the only way to survive in the ‘hood is to be ‘strapped’ (or carry a gun). We focus on teaching them different ways.”

~ Archye Leacock, Executive Director, IDAAY

Cash crunched

Not only is the work “heavy”, according to Archye—two local youth were recently shot at the time of writing, and others are sitting on death row—but it’s often made more difficult due to lack of cash. While the organization is funded by city and state grants, including contracts through Health and Human Services of the City of Philadelphia, timely payment is a challenge.

“When you get a contract, you only invoice at the end of month and then you aren’t paid for another 90 days. So, it typically takes four months after we’ve performed a service before we’re paid,” he says, adding that the organization isn’t paid at all during the contract’s renegotiation period, which takes place over three months every summer. “We’re a non-profit—and we ain’t rich. So, for a while there, we were scrambling.”

“We were collecting donations, but still coming up short on payroll, rent and insurance—the three critical items you need if you want a good program.”

~ Archye Leacock, Executive Director, IDAAY

In 2012, the program had grown large enough that the funding shortage was a substantial problem. Archye explored getting a line of credit with the bank, raising debt, merging with another agency, but nothing worked out. Finally, the board president of IDAAY knew of someone at his church who knew someone at Liquid Capital and suggested a meeting.

Beacon of hope

When Archye sat down for dinner to meet with Liquid Capital, they already knew about the amazing things IDAAY was doing for the community—and they believed in the organization. More importantly, Liquid Capital said they could help.

Shortly after their meeting, IDAAY entered a factoring arrangement with Liquid Capital. The way it works is relatively straightforward: After the organization provides services to clients, IDAAY bills Health and Human Services and sends the invoice to Liquid Capital. Liquid Capital then wires IDAAY the funds and, when IDAAY is repaid by the city, it pays Liquid Capital back. During the summer renegotiation period, Liquid Capital advances the funds and is paid back months later.

It’s not a typical commercial arrangement—and there’s a lot of trust involved—but after years of trial and error, both Liquid Capital and IDAAY believe they’ve found an arrangement that works. IDAAY’s tremendous growth and success since 2012 seems to prove it.

“Because of Liquid Capital, we’ve been able to run more programs, especially our intensive in-home monitoring program. We couldn’t have served this constituency at all if we weren’t able to normalize cash flow,” Archye says.

The factoring arrangement allows IDAAY to pay for the insurance it needs to qualify for government funding—an expense that often lands between $60,000 and $70,000 per year. It’s also used to pay for the additional 11 staff needed to run and grow its truancy program (which Archye estimates has allowed the organization to serve an additional 200 people thanks to Liquid Capital’s help).

«When I’m in a crunch, Liquid Capital comes through. Recently we needed money wired to our account on a Friday but we didn’t communicate that properly. However, I was sending 50 young people to an event sponsored by Microsoft on Saturday and we needed the funds to make that happen. My Liquid Capital Principal literally drove down to pay for the lunch, pay for buses. I had no money but they made it happen and I returned the funds to him once I received the wired money. I can’t say how critical that was.”

~ Archye Leacock, Executive Director, IDAAY

A promising future

What Archye finds most valuable, however, is the ongoing support provided by Liquid Capital and the peace of mind the factoring arrangement brings. After going blind at the age of 14, running the non-profit has been anything but easy. But knowing the financial side of things is taken care of has allowed him to keep persevering—which he believes is important for the community as well.

“It’s good for people to see a disabled person not only run an organization like this, but thrive. As long as I have the opportunity to help, and the necessary support, I think we can make a real contribution.”

~ Archye Leacock, Executive Director, IDAAY

IDAAY has already been honored with the 2018 International Men’s Day Lt Henry Mentorship Award and the GSK Impact Award—which has, in turn, won the attention of other organizations across the country interested in learning from the non-profit. It’s also working toward applying for additional federal grants. And thanks to the success of IDAAY, Archye has also raised his community profile—and is working toward a run for public office, which he believes will allow him to make a true difference.

“Liquid Capital has given us the courage to move forward and build our program. Money is needed for everything—and the company has been an enormous help. It’s not just a resource. Unlike the banks, Liquid Capital actually cares. They work hard to build a relationship.”

Group of people standing in front of cars

Case Study: Believe Solutions

Believe Solutions team

Walking the talk

Almost everyone has experienced the frustration of being overcharged for products or services. Unlike most everyone, however, Joseph Rogers decided to take a stand. Here’s the story: After his home’s heating, ventilation and air conditioning (HVAC) system went on the fritz, Rogers called a technician to get things fixed. As it turned out, the system was fine—the technician just needed to flip a switch to get it running again. The issue? He charged Rogers a few hundred bucks for the privilege.

As a man driven by ethical behavior, Rogers determined to save others from a similar experience. So he started up Believe Solutions LLC, a general contracting company in New Jersey that provides residential and commercial customers with construction, remodeling and—of course—HVAC installation and repair services.

Leveraging his business experience, Rogers was able to quickly attract a solid base of loyal customers. Oddly enough, however, this very success started hampering his ability to grow. Fairly early on, Believe Solutions encountered two key challenges.

First, as a young company, it could not attract the funding it needed to scale. Although it qualified for $75,000 of bank financing, it was spending that much in material costs alone every two weeks, leaving no surplus to expand. Second, as the volume of its commercial business increased, the company simply couldn’t float its material and labor costs.

“Aside from the labor we needed to complete our commercial jobs, our vendors expected payment on delivery. On the flip side, we had to wait at least 30 days, and sometimes longer, before collecting our commercial receivables. Although I began by personally covering the difference, that stopped being feasible pretty quickly.”

~ Joseph Rogers, CEO, Believe Solutions LLC

Recognizing it needed a solution more flexible than bank financing, Believe Solutions turned to factoring.

Finding the right fit

During his previous work experience, Rogers had seen other companies using factoring, so he understood its benefits and opportunities. Despite this, the company still struggled to find the right fit.

Initially, Believe Solutions decided to work with a factoring company in another state, but when Rogers received that company’s terms, he became concerned. “The company we were negotiating with required minimum factoring amounts and wanted to lock us into a contract,” Rogers recalls. “That left me feeling like they had no confidence in us. It was like they wanted to protect their ability to make money, but didn’t really care if we would succeed as well.”

In search of other partnerships, a colleague introduced Rogers to Liquid Capital—and he noticed the contrast in working styles immediately. Aside from the flexibility of Liquid Capital’s terms, the company was impressed by Liquid Capital’s commitment to help Believe Solutions improve its internal processes so it could accelerate the collection of its receivables and avoid entering contracts with customers who might not be able to pay.

“With Liquid Capital, I feel like we’re in business together, like they have a genuine interest in helping us adopt the protections and measures we need to grow. Even though we love making money, we don’t love risk, so having a partner committed to protecting us is really helpful.”

~ Joseph Rogers, CEO, Believe Solutions LLC

From frail to scale

By the time Believe Solutions began working with Liquid Capital, it was already experiencing a cash flow crunch. Every spare dollar it had was going to pay for materials and labor, it was depleting cash from another division just to keep operating and its collections were lagging—with one customer alone owing the company $40,000. Rogers recalls that, had three more commercial HVAC units failed, Believe Solutions couldn’t have afforded to buy replacements, let alone make payroll.

That all changed once the company began factoring its invoices. After obtaining funding for over $150,000 in receivables, Believe Solutions began to grow aggressively. Within 90 days alone, it had scaled up by 60%—growing revenues to more than $1.5 million and obtaining funding for over $250,000 in the process. At the same time, the company has been innovating to ensure it can maintain its pace of growth during off-peak months after the busy summer season ends.

“Without Liquid Capital, we would not be in business today,” Rogers admits. “Our ability to access the cash we need, as often as we need it, has given us a solid platform for expansion.”

“If I had a magic ball, I probably would have begun factoring with Liquid Capital before ever going to the bank. Although we obtained a bank line of credit, it’s not nearly as efficient as getting Liquid Capital involved.”

~ Joseph Rogers, CEO, Believe Solutions LLC

Faith in the future

Looking forward, Believe Solutions plans to continue working with Liquid Capital as it sets its sights on reaching its next $1.5 million to $2 million in revenue. “I’ve dealt with at least 10 other factoring companies in my career in other industries, and Liquid Capital is truly the anomaly,” Rogers says. Our Liquid Capital Principal has streamlined our accounting systems just to bring them up to his standards. He’s been instrumental in strengthening our customers’ processes as well by helping us implement a new tracking system that prevents us from missing entries. We’re truly looking forward to standing our future together as we grow.”