Whatever term you use – content marketing, sponsored content, or content strategy – it all comes down to giving buying audiences substantive, relevant, useful information in an easy-to-access format, enabling them to consider doing business with you. Here’s how Content Marketing Institute (CMI) explains this strategic marketing approach: “Instead of pitching your products or services, you are […]
About Denise Pontes
This author has yet to write their bio.Meanwhile lets just say that we are proud Denise Pontes contributed a whooping 130 entries.
Entries by Denise Pontes
Is your business ready for the Internet of Things (IoT)? In your everyday life you may already be a part of the IoT, e.g. thermostats, home alarms and entertainment centers joined together digitally and managed from a computer or mobile device. Businesses also can, and increasingly are, bringing together sensors and cloud-computing with office equipment, […]
What if someone told you that doing one thing – at no cost – would increase your company’s revenue by 83%? It might sound too good to be true but that’s what micromentor.org found in its 2014 Business Outcomes Survey. Whether you’re a mentee in need of a mentor or a company grooming mentees to build your […]
Asset-based lending can be cost-effective, versatile and discreet For some medium-sized companies in a growth phase, cash flow can become an issue when payables get ahead of receivables. For others, there may be opportunities to buy new equipment, to expand business or to acquire new businesses, but there just isn’t enough cash on hand to […]
Whether your business is growing in a commercial space or expanding its production facility, office set up affects your success. One of the easiest, most economical ways to transform an office is paint. Select the color carefully. The color you choose will impact behavior. Kim Lachance Shandrow, a senior editor for Entrepreneur, writes about the power […]
Turn your business into a growth powerhouse with one simple insight. You’ve just received a terrific opportunity: The sale that will take your business to the next level. Nothing in small business is as exhilarating as a sudden growth spurt that comes from a big order. But after the thrill of the deal, how do […]
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